What users are saying about
Adobe Analytics
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Top Rated
549 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 549 reviews and ratings
Top Rated
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 51 reviews and ratings
Likelihood to Recommend
Adobe Analytics
[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Analytics Manager
WalmartRetail, 10,001+ employees
Firebase
If you are having an application which requires authentications of users and want to have a central space where you can store all your user data, Firebase is a lifesaver. You can deploy your application once and then control all the operations from the console itself.In case your applications do not require any authentications and simply available to all the users who download/install it, Firebase might be of less use in that case.

Verified User
Engineer in Information Technology
Computer Software Company, 1001-5000 employeesPros
Adobe Analytics
- Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
- Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
- The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.

Verified User
Analyst in Product Management
Sporting Goods Company, 501-1000 employeesFirebase
- Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
- When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
- Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Cons
Adobe Analytics
- Good array of visualization options but can have more customization for some common use cases
- The log in process takes too much time sometimes and has scope for improvement
- The behavior flow report needs to be in a more readable format and should have some more options to customize
Associate Manager - Digital Analytics & BI
Course5 IntelligenceManagement Consulting, 1001-5000 employees
Firebase
- Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
- More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
- City-specific data instead of just country-specific data would have been a huge plus as well.
Chief Marketing Officer
DinelyInternet, 1-10 employees
Likelihood to Renew
Adobe Analytics
Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
UI/UX Designer
Sylvane, Inc.Retail, 11-50 employees
Firebase
No score
No answers yet
No answers on this topic
Usability
Adobe Analytics
Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.

Verified User
Analyst in Information Technology
Computer Software Company, 10,001+ employeesFirebase
Firebase 9.5
Based on 2 answers
It is simple to use overall, the console's main menu is divided into Develop, Quality, Analytics and Grow - which have further subdivisions by their set of features and tools. Develop and Quality are relevant for product and tech. Analytics is relevant for product, analytics and Grow is relevant for marketing. This makes the overall use very easy.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesReliability and Availability
Adobe Analytics
Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.

Verified User
Consultant in Professional Services
Internet Company, 1-10 employeesFirebase
No score
No answers yet
No answers on this topic
Performance
Adobe Analytics
Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Manager of Web Analytics
Academy Sports + Outdoors10,001+ employees
Firebase
No score
No answers yet
No answers on this topic
Support Rating
Adobe Analytics
Adobe Analytics 6.7
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Analyst II - Tag & Database Management
TXU EnergyOil & Energy, 1001-5000 employees
Firebase
Firebase 7.2
Based on 16 answers
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

Verified User
Employee in Other
Media Production Company, 51-200 employeesIn-Person Training
Adobe Analytics
Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Regional Marketing Specialist
Intermountain Healthcare1001-5000 employees
Firebase
No score
No answers yet
No answers on this topic
Online Training
Adobe Analytics
Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

Verified User
Consultant in Professional Services
Internet Company, 1-10 employeesFirebase
No score
No answers yet
No answers on this topic
Implementation Rating
Adobe Analytics
Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.

Verified User
Director in Marketing
Marketing and Advertising Company, 11-50 employeesFirebase
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Analytics
While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Photographer
Liz Wade PhotographyPhotography, 1-10 employees
Firebase
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

Verified User
Manager in Information Technology
Restaurants Company, 501-1000 employeesReturn on Investment
Adobe Analytics
- The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
- I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.

Verified User
Team Lead in Research & Development
Medical Devices Company, 51-200 employeesFirebase
- Makes building real-time interfaces easy to do at scale with no backend involvement.
- Very low pricing for small companies and green-fields projects.
- Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.

Verified User
Director in Engineering
Computer Software Company, 51-200 employeesPricing Details
Adobe Analytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Adobe Analytics Editions & Modules
—
Additional Pricing Details
—Firebase
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Firebase Editions & Modules
Edition
Phone Authentication | $0.011 |
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Stored Data | $0.182 |
- Per Verification
- Per GiB