What users are saying about

Adobe Analytics

Top Rated
405 Ratings

Adobe Analytics

Top Rated
405 Ratings
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Score 7.5 out of 101

Link Research Tools

13 Ratings
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Score 5.3 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Link Research Tools

Definitely the best tool for prospecting potential links and helping to clean up link profiles. It also helps you to consider other potential link opportunities that you may not have thought about. Its ability to find more links than most other tools certainly sets itself apart from most of the competition.
Christopher Fleming Dip DigM profile photo

Feature Rating Comparison

SEO

Adobe Analytics
Link Research Tools
7.9
Keyword analysis
Adobe Analytics
Link Research Tools
7.8
Backlink management
Adobe Analytics
Link Research Tools
8.6
SERP ranking tracking
Adobe Analytics
Link Research Tools
6.3
Page grader
Adobe Analytics
Link Research Tools
7.3
Competitive analysis
Adobe Analytics
Link Research Tools
8.8
Site audit / diagnostics
Adobe Analytics
Link Research Tools
8.9
Site recommendations
Adobe Analytics
Link Research Tools
8.5
Task management
Adobe Analytics
Link Research Tools
7.2

SEO Channels

Adobe Analytics
Link Research Tools
8.5
Local SEO
Adobe Analytics
Link Research Tools
8.9
Social SEO
Adobe Analytics
Link Research Tools
8.2
Mobile SEO
Adobe Analytics
Link Research Tools
8.2
Global SEO
Adobe Analytics
Link Research Tools
8.8

SEO Platform & Account Management

Adobe Analytics
Link Research Tools
8.7
Multi-domain support
Adobe Analytics
Link Research Tools
8.6
Integration with web analytics tools
Adobe Analytics
Link Research Tools
8.8

Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Ability to create the most thorough link profile reports in minutes.
  • Has a great competitor analysis, to help understand how we can better leverage our link building to out perform them.
  • The built in Disavow tool is always handy to have around within the dashboard.
Christopher Fleming Dip DigM profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • Not for newcomers to SEO simply because its vast array of features may hinder them.
  • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
Christopher Fleming Dip DigM profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
Outperformed them all for our use especially with its ability to many links and generate the most comprehensive link reports we seen on the market
Christopher Fleming Dip DigM profile photo

Return on Investment

  • Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
  • It's the essential tool for telling us how to make change on our website.
  • An essential 2nd data source for cross checking data from BI and other systems.
  • Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.
Richard Hayes profile photo
  • When we removed Google Manual Penalty, SEO visibility went up and we saw some sales increase
  • We now have cleaner and healthier backlink portfolio and not in danger of any radical Google interventions
  • We now know in advance which websites are good to build links on - this is not only good for traffic but for SEO visibility and at the end for sales overall
Dragan Berak profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Link Research Tools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details