What users are saying about
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Top Rated
479 Ratings
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727 Ratings

Adobe Analytics

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Top Rated
479 Ratings
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Score 7.6 out of 101

Microsoft BI

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727 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Microsoft BI

If the client you are dealing with already has existing Microsoft licensing agreements, selecting the Microsoft Stack may be a no-brainer. However, truly understanding the client's needs is the most important place to start versus selecting the technology stack. B2C clients that need a visualization tool may need to look elsewhere if you are looking for a data visualization tool, as costs for licensing are high at the time of writing.
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Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Microsoft BI
7.8
Pixel Perfect reports
Adobe Analytics
Microsoft BI
7.5
Customizable dashboards
Adobe Analytics
Microsoft BI
7.8
Report Formatting Templates
Adobe Analytics
Microsoft BI
8.0

Ad-hoc Reporting

Adobe Analytics
Microsoft BI
8.2
Drill-down analysis
Adobe Analytics
Microsoft BI
8.0
Formatting capabilities
Adobe Analytics
Microsoft BI
8.2
Integration with R or other statistical packages
Adobe Analytics
Microsoft BI
7.9
Report sharing and collaboration
Adobe Analytics
Microsoft BI
8.6

Report Output and Scheduling

Adobe Analytics
Microsoft BI
7.8
Publish to Web
Adobe Analytics
Microsoft BI
8.1
Publish to PDF
Adobe Analytics
Microsoft BI
8.4
Report Versioning
Adobe Analytics
Microsoft BI
7.7
Report Delivery Scheduling
Adobe Analytics
Microsoft BI
7.1
Delivery to Remote Servers
Adobe Analytics
Microsoft BI
7.8

Data Discovery and Visualization

Adobe Analytics
Microsoft BI
7.7
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Microsoft BI
8.0
Location Analytics / Geographic Visualization
Adobe Analytics
Microsoft BI
7.5
Predictive Analytics
Adobe Analytics
Microsoft BI
7.5

Access Control and Security

Adobe Analytics
Microsoft BI
8.1
Multi-User Support (named login)
Adobe Analytics
Microsoft BI
8.1
Role-Based Security Model
Adobe Analytics
Microsoft BI
7.7
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Microsoft BI
8.3
Single Sign-On (SSO)
Adobe Analytics
Microsoft BI
8.3

Mobile Capabilities

Adobe Analytics
Microsoft BI
8.0
Responsive Design for Web Access
Adobe Analytics
Microsoft BI
7.9
Dedicated iOS Application
Adobe Analytics
Microsoft BI
8.1
Dedicated Android Application
Adobe Analytics
Microsoft BI
7.8
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Microsoft BI
8.0

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Microsoft BI
7.6
REST API
Adobe Analytics
Microsoft BI
7.5
Javascript API
Adobe Analytics
Microsoft BI
8.1
iFrames
Adobe Analytics
Microsoft BI
7.4
Java API
Adobe Analytics
Microsoft BI
7.9
Themeable User Interface (UI)
Adobe Analytics
Microsoft BI
7.5
Customizable Platform (Open Source)
Adobe Analytics
Microsoft BI
7.4

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo

Microsoft BI

  • The layout of Power BI is very intuitive. Someone that is familiar with Excel and working with Charts and Graphs in that environment will find the learning curve a rather short one to start using Power BI.
  • I like the way Power BI fits an assortment of users and how the functionality that you engage is replicated in Excel, that being Power Query and Power Pivot. So what you learn in one tool can be readily applied towards the other which allows you to more effectively apply your training.
  • I appreciate how Microsoft is working to develop tools that go a long ways to empowering the end user. Prior to Power BI I would have had to consult with a "BI" professional to develop a dashboard. With Power BI I don't have to consult with anyone, I can work to put together the dash board I want and using a tool set that is really robust and allows me to engage an enormous amount of data. It's provides a great deal of flexibility and the types of data I can connect to.
  • Updates...Microsoft is working diligently to keep Power BI current with monthly updates. They do a really good job of listening to the end user, if there is functionality not currently present just give them a month or so.
  • Just to be clear, even though it's easy to get going right out of the gate with Power BI it provides plenty of opportunities to create some really sophisticated reporting solutions. With DAX in Power Pivot and M language in Power Query, you are provided with plenty of head room to do some really amazing things in Power BI.
  • Training...there are resources across the web for learning and growing your skills and Power BI. And what's even better is the majority of those resources are free.
  • Data engagement, when presenting the data to the end user Power BI goes a long way to allowing that end user to engage the data and begin to identify root cause by simply interacting with the graph/chart/data set. It allows for really fluid engagement. Prior to Power BI so many times during the presentation of data we often times ended the engagement with that data with more questions than what were answered. With Power BI, more often than not, the end user is able to get answers to the questions by simply clicking on the data in the graph/chart/dataset to see the details. This tool really does have the capacity to make you look like a rock star.
Jason Leidig profile photo

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
No photo available

Microsoft BI

  • Report Builder 3.0 shipped with MSSQL 2012 is a nice free tool but our client users sometimes encounter problems such as the tool automatically shut down without saving the changes being made. We haven't implemented the new RB with MSSQL 2016 yet thus cannot comment on the latest version.
Haibo Yang profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

Microsoft BI

Microsoft BI 8.0
Based on 25 answers
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Lee Cullom profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo

Microsoft BI

Microsoft BI 7.0
Based on 5 answers
Usability is great. This product will make most feel right at home. I feel like this question should be asked from two points of view:1. Creator of reports, Data Models, Views etc: Most Advanced users will still rate the usability as very high. Its capabilities are still robust. However when compared to other Enterprise Class products it will not do many of the advanced application queries. 2. End user, Consumer: All end users will feel right at home. Many will be able to create connections to already created data models and other external publicly available sources like twitter, Facebook, World Health order etc... These connections are then in turn very very easily available to publish to SharePoint and Power BI. It took me a while to understand what I think is Microsoft's strategy. This will handle all but the most of robust needs. Much like many American made cars and my favorite Corvette, Microsoft is fast, has it own break downs from time to time but all of these are really to tolerate when the price is considered and the next one up that can out perform it is three to four times as much money makes this an easy one to still recommend
Sean Warren profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available

Microsoft BI

Microsoft BI 9.5
Based on 2 answers
The product has been reliable.
Robert Goodman profile photo

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Microsoft BI

Microsoft BI 7.0
Based on 2 answers
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Robert Goodman profile photo

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Microsoft BI

Microsoft BI 7.1
Based on 6 answers
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
Jacob Saunders profile photo

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Microsoft BI

Microsoft BI 6.9
Based on 3 answers
This training was more directed toward what the product was capable of rather than actual programming.
Stephanie Grice profile photo

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Microsoft BI

Microsoft BI 8.5
Based on 2 answers
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
Sean Brady profile photo

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
No photo available

Microsoft BI

Microsoft BI 9.6
Based on 7 answers
We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
Jacob Saunders profile photo

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo

Microsoft BI

Looking at the visualization portion of BI, there are three types of tools.
  1. Programming packages. Free and powerful, they let you make any diagram, at the cost of difficulty of use.
  2. Specialist software like Tableau and Microsoft BI. This is the best choice in most cases due to ease of use and quality of output.
  3. More generic software offered by the big IT companies, often part of a BI suite. There's really a lot of variety here. Use this when it fits the workflow and you are already using the relevant software. But, personally, I'd still use the specialist software.
Alexander Lubyansky profile photo

Return on Investment

Adobe Analytics

  • As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
  • One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.
Albert Ihm profile photo

Microsoft BI

  • Business users easily learned self service BI with training and what to do and what not to do with self service BI
  • Learning curve for Powerpivot and other office 365 tools for IT team who already knew about data warehousing concepts is steep
No photo available

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

Microsoft BI

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft BI Editions & Modules

Edition
Power BI$0
Power BI Pro$102
  1. per user per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Analytics
7.8
Microsoft BI
8.3

Likelihood to Renew

Adobe Analytics
9.8
Microsoft BI
8.0

Usability

Adobe Analytics
6.8
Microsoft BI
7.0

Reliability and Availability

Adobe Analytics
9.0
Microsoft BI
9.5

Performance

Adobe Analytics
8.5
Microsoft BI
7.0

Support

Adobe Analytics
5.7
Microsoft BI
7.1

In-Person Training

Adobe Analytics
3.6
Microsoft BI
6.9

Online Training

Adobe Analytics
8.0
Microsoft BI
8.5

Implementation

Adobe Analytics
8.0
Microsoft BI
9.6

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