What users are saying about

Adobe Analytics

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Top Rated
428 Ratings

Microsoft BI

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629 Ratings

Adobe Analytics

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Top Rated
428 Ratings
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Score 7.6 out of 101

Microsoft BI

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629 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

Microsoft BI

Flexibility, engagement, training resources, updates, cost, implementation, ease of use, support; these are the reasons why I would recommend Power BI. Power BI is best suited for situations where collaboration is needed among several different groups who are working concurrently on different activities. Where there are multiple levels of data that need to be parsed through. It's difficult to think of a scenario where it wouldn't be beneficial other than the obvious.
Jason Leidig profile photo

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
Microsoft BI
8.0
Pixel Perfect reports
Adobe Analytics
Microsoft BI
7.9
Customizable dashboards
Adobe Analytics
Microsoft BI
7.9
Report Formatting Templates
Adobe Analytics
Microsoft BI
8.2

Ad-hoc Reporting

Adobe Analytics
Microsoft BI
8.4
Drill-down analysis
Adobe Analytics
Microsoft BI
8.2
Formatting capabilities
Adobe Analytics
Microsoft BI
8.4
Integration with R or other statistical packages
Adobe Analytics
Microsoft BI
8.2
Report sharing and collaboration
Adobe Analytics
Microsoft BI
8.9

Report Output and Scheduling

Adobe Analytics
Microsoft BI
8.2
Publish to Web
Adobe Analytics
Microsoft BI
8.3
Publish to PDF
Adobe Analytics
Microsoft BI
8.8
Report Versioning
Adobe Analytics
Microsoft BI
8.2
Report Delivery Scheduling
Adobe Analytics
Microsoft BI
7.6
Delivery to Remote Servers
Adobe Analytics
Microsoft BI
8.2

Data Discovery and Visualization

Adobe Analytics
Microsoft BI
8.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
Microsoft BI
8.5
Location Analytics / Geographic Visualization
Adobe Analytics
Microsoft BI
8.0
Predictive Analytics
Adobe Analytics
Microsoft BI
8.1

Access Control and Security

Adobe Analytics
Microsoft BI
8.4
Multi-User Support (named login)
Adobe Analytics
Microsoft BI
8.4
Role-Based Security Model
Adobe Analytics
Microsoft BI
8.2
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
Microsoft BI
8.6
Single Sign-On (SSO)
Adobe Analytics
Microsoft BI
8.4

Mobile Capabilities

Adobe Analytics
Microsoft BI
8.3
Responsive Design for Web Access
Adobe Analytics
Microsoft BI
8.2
Dedicated iOS Application
Adobe Analytics
Microsoft BI
8.4
Dedicated Android Application
Adobe Analytics
Microsoft BI
8.1
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
Microsoft BI
8.2

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
Microsoft BI
7.9
REST API
Adobe Analytics
Microsoft BI
7.9
Javascript API
Adobe Analytics
Microsoft BI
8.3
iFrames
Adobe Analytics
Microsoft BI
7.8
Java API
Adobe Analytics
Microsoft BI
7.6
Themeable User Interface (UI)
Adobe Analytics
Microsoft BI
7.9
Customizable Platform (Open Source)
Adobe Analytics
Microsoft BI
7.6

Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • Point 1. User defined automation of report execution and distribution. Microsoft SSRS so far is one of the most user friendly report scheduling and distribution platforms available. Our client users, often non-technical business people, can subscribe to any reports they have access to on the report server and make a customised execution by setting up parameter values, export formats, receipients, etc. etc. Many users use this feature to monitor their action lists and risk profiles on a regular basis. They absolutely love it!
  • Point 2. Extensive programmability. Programmability has always been a great strength of many Microsoft products. Adding to my point 1, take Microsoft SSRS for example, it comes with a great deal of programmability. This means what client users need do in point 1 to set up the report execution and distribution by themselves, can now be programmed and completed automatically. One trick we often do is to program on SSRS for automatically executing and distributing a report using different parameter values to generate different results and then send to the email boxes of tens, if not hundreds of line managers within client organisations. Every line manager will only receive the results relevant to his/her own business unit(s). Once set up, a client organisation can save hundreds hours of work on Excel spreadsheets each month. Clients are willing to pay you a fortune for such a level of automation in reporting process!
  • Point 3. Flexible integration with SSAS. Instead of praising the more techinical features such as partitions and actions shipped with SSAS, I'd make my point 3 to be more business user friendly by emphasising the integration options of SSAS. Excel, Power BI, SharePoint, and third party tools such as Tableau, can all be easily and nicely integrated with SSAS objects. Not to mention since MSSQL 2012 you also have got the choice between Tabular models and Multidimensional models. Your business analysts will love the flexibility SSAS can provide!
  • Point 4. Stability of the IDE. Of course this one is to me when I'm in a BI developer mode. Using Visual Studio to develop SSAS, SSIS, and SSRS objects is a relaxing experience and will be good to the longevity of your developers. Why? Because VS is stable enough to not crash your developers' computers. As a matter of fact, VS has never crashed my OS since 2008...I mean it.. though a few times before 2008...Unlike some other seemingly simpler IDEs which may freeze or overpower your OS while processing your design changes... VS is a powerful yet stable tool and your developers will love it.
Haibo Yang profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • More than two dimensions. Yes, I know that 2D is the core of Excel's DNA. However, we're starting to deal with higher-dimensional arrays here in analytics land so better visualization support would be cool.
  • UI weirdness. By default, you are flipping back between regular Excel tabs and super-top-secret BI tabs. You create charts in one place, but look at them in the other. That kind of stuff. I know there are a couple of other ways to interact with Microsoft BI, but please figure out the main way.
  • Better hookups to other analytics tools including Microsoft's. Microsoft BI has a good variety of data connections, and I don't expect it to bloom into a full-fledged analytics tool, but it may be a good idea to keep hammering at connectivity with "hardcore" analytics. In my case, Python stuff.
Alexander Lubyansky profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Microsoft BI8.0
Based on 25 answers
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Lee Cullom profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Microsoft BI7.0
Based on 5 answers
Usability is great. This product will make most feel right at home. I feel like this question should be asked from two points of view:1. Creator of reports, Data Models, Views etc: Most Advanced users will still rate the usability as very high. Its capabilities are still robust. However when compared to other Enterprise Class products it will not do many of the advanced application queries. 2. End user, Consumer: All end users will feel right at home. Many will be able to create connections to already created data models and other external publicly available sources like twitter, Facebook, World Health order etc... These connections are then in turn very very easily available to publish to SharePoint and Power BI. It took me a while to understand what I think is Microsoft's strategy. This will handle all but the most of robust needs. Much like many American made cars and my favorite Corvette, Microsoft is fast, has it own break downs from time to time but all of these are really to tolerate when the price is considered and the next one up that can out perform it is three to four times as much money makes this an easy one to still recommend
Sean Warren profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Microsoft BI9.5
Based on 2 answers
The product has been reliable.
Robert Goodman profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
Microsoft BI7.0
Based on 2 answers
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Robert Goodman profile photo

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Microsoft BI7.1
Based on 6 answers
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
Jacob Saunders profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Microsoft BI6.9
Based on 3 answers
This training was more directed toward what the product was capable of rather than actual programming.
Stephanie Grice profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Microsoft BI8.5
Based on 2 answers
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
Sean Brady profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
Microsoft BI9.6
Based on 7 answers
Thorough project planning and requirements gathering ensured project's success.
Boris Skylar profile photo

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
-Tableau is clearly more cutting edge when it comes to data visualization and connecting to multiple data sources (support for MongoDB, Hadoop, etc).-Assuming your data is not that sophisticated, Microsoft BI is a great product. I would say its a good "all around" BI tool. It does a good job in building operational reports. The reports run very fast on the report server. Most IT folks and alot of business folks can get comfortable with this product and build their own reports. You can create a semantic layer for the business users to pull their own data from (and its drag and drop).-Microsoft BI pretty much smokes Crystal Reports, SAP Business Objects and even IBM Cognos (I have limited experience with Cognos but from what I saw, it was pretty horrible to use). When I say "smokes" I mean that Crystal Reports, SAP Business Objects IBM Cognos are like using Internet Explorer 6.0 and Microsoft BI is like using Firefox 2013. Why would you bother using such old products that haven't kept up with the needs of today's analysts? It's not so much about functionality as it is about UI design and a certain level of intuitiveness
Mashhood Syed profile photo

Return on Investment

  • Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
  • Performance reporting can help show positive ROI from work with clients.
Rigel Cable profile photo
  • Business users easily learned self service BI with training and what to do and what not to do with self service BI
  • Learning curve for Powerpivot and other office 365 tools for IT team who already knew about data warehousing concepts is steep
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Microsoft BI

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Microsoft BI Editions & Modules
Microsoft BI
Edition
Power BI
$0
Power BI Pro
$102
2. per user per month
Additional Pricing Details