Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Microsoft Sentinel
Score 8.7 out of 10
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Microsoft Sentinel (formerly Azure Sentinel) is designed as a birds-eye view across the enterprise. It is presented as a security information and event management (SIEM) solution for proactive threat detection, investigation, and response.
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
Specifically for Microsoft Sentinel, it's going to have what's next to no value if you're not on Azure. You have to be in as your customer. If you want greater insight into what is going on in your cloud environment, turn Microsoft Sentinel on, but focus on where you enable it. You're not going to turn it on to see everything because it's not like focus on the areas where you are at risk or you believe you're at risk or something that you're, depending on your environment, do you have multiple subscriptions? Do you have a Microsoft Sentinel subscription that you just turned on, but it's not getting the visibility, and then you can alert on stuff that goes out of trend, etc.?
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Strong integration with the Microsoft security ecosystem allows seamless connection to services such as Microsoft Defender, Microsoft 365, and Azure. This makes it easy to bring together identity, endpoint, and cloud signals to support investigation and detection scenarios.
Effective correlation of alerts and incidents in collaboration with Microsoft Defender XDR helps combine related signals into higher‑fidelity incidents. This reduces noise and improves visibility into attack context, making investigations more efficient.
High scalability for data ingestion and processing enables large volumes of security telemetry to be handled efficiently.
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
I think it's primarily going to be cost, since Microsoft Sentinel uses Microsoft Log Analytics as its base, right? So storing the logs and log retention is very expensive. That might result in users not adopting it as quickly. Second, I think Copilot for security can just do summarization and not many remediation tasks. In the future, we would like to see Copilot create many playbooks, including all box playbooks, to remediate many security issues.
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
The Microsoft Azure Sentinel solution is very good and even better if you use Azure. It's easy to implement and learn how to use the tool with an intuitive and simple interface. New updates are happening to always bring new news and improve the experience and usability. The solution brings reliability as it is from a very reliable manufacturer.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
Microsoft Sentinel excels in cloud-native scalability, Microsoft ecosystem integration, and AI-driven threat detection with UEBA and Fusion rules, offering faster deployment and lower costs (48% cheaper per Forrester) than Splunk, QRadar, Exabeam, SentinelOne, Securonix, and Wazuh. It lags in third-party integrations and syslog parsing. Organizations choose Microsoft Sentinel for its cost-effectiveness, automation, and Microsoft synergy, especially in Azure-heavy environments, though Splunk and Exabeam lead in flexibility and UEBA, respectively.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
As any cybersecurity product, this has to be more with risk to avoid loss in case of a ransomware that more than relate to a productivity increase. Maybe the impact could be that instead of having people that are checking 24/7 the dashboard, you could implement Sentinel and have less people checking that or people with less expertise. So the saving will be a minor but will be a saving in the cost of your team.
