Adobe Analytics vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Pricing
Adobe AnalyticsSemrush
Editions & Modules
No answers on this topic
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Adobe AnalyticsSemrush
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
Adobe AnalyticsSemrush
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
Other players in this space are too cost prohibitive and do not have the support of [Adobe Analytics]. In addition, the support teams are well versed not only in the product but in analytics in general, and are helpful. There seems to be more seasoned reps here which helps …
Semrush
Chose Semrush
SEMRush is simpler and easier to use compared to other platforms, yet is just as powerful.
Top Pros
Top Cons
Features
Adobe AnalyticsSemrush
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.2
2 Ratings
5% above category average
Semrush
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Adobe Analytics
-
Ratings
Semrush
8.5
148 Ratings
9% above category average
Keyword analysis00 Ratings9.4148 Ratings
Backlink management00 Ratings8.3141 Ratings
SERP ranking tracking00 Ratings8.5144 Ratings
Page grader00 Ratings8.5123 Ratings
Competitive analysis00 Ratings9.0143 Ratings
Site audit / diagnostics00 Ratings8.8144 Ratings
Site recommendations00 Ratings8.2133 Ratings
Task management00 Ratings7.188 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Adobe Analytics
-
Ratings
Semrush
7.9
135 Ratings
4% above category average
Local SEO00 Ratings6.6123 Ratings
Social SEO00 Ratings7.7101 Ratings
Mobile SEO00 Ratings8.5108 Ratings
Global SEO00 Ratings8.7109 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Adobe Analytics
-
Ratings
Semrush
8.5
120 Ratings
1% above category average
Multi-domain support00 Ratings9.0110 Ratings
Integration with web analytics tools00 Ratings8.1114 Ratings
Best Alternatives
Adobe AnalyticsSemrush
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.4 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsSemrush
Likelihood to Recommend
8.1
(176 ratings)
9.2
(148 ratings)
Likelihood to Renew
9.9
(42 ratings)
9.1
(3 ratings)
Usability
6.7
(33 ratings)
6.9
(4 ratings)
Availability
8.5
(12 ratings)
9.1
(1 ratings)
Performance
7.8
(11 ratings)
7.3
(1 ratings)
Support Rating
4.2
(41 ratings)
9.9
(17 ratings)
In-Person Training
1.7
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
7.9
(10 ratings)
7.3
(1 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.8
(2 ratings)
9.1
(1 ratings)
Professional Services
7.6
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsSemrush
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Semrush
Semrush available when you need it!
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Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Semrush
SemRush performs well with few errors!
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Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Semrush
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Semrush
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Semrush
I did it by myself and do not have a comment!
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Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Semrush
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Semrush
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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ScreenShots