What users are saying about
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Top Rated
540 Ratings
Top Rated
298 Ratings

Adobe Analytics

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Top Rated
540 Ratings
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Score 7.9 out of 100
Top Rated
298 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is super friendly to business users who prefer to have self service for their web data requirements. It takes time to implement and the implementation process is not very easy, especially for people with less exposure. The third party integrations are a big plus for Adobe Analytics however.
Nidhal Firoze | TrustRadius Reviewer

SEMrush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

Adobe Analytics
SEMrush
8.2
Keyword analysis
Adobe Analytics
SEMrush
9.3
Backlink management
Adobe Analytics
SEMrush
8.0
SERP ranking tracking
Adobe Analytics
SEMrush
8.7
Page grader
Adobe Analytics
SEMrush
8.0
Competitive analysis
Adobe Analytics
SEMrush
8.6
Site audit / diagnostics
Adobe Analytics
SEMrush
8.3
Site recommendations
Adobe Analytics
SEMrush
7.8
Task management
Adobe Analytics
SEMrush
7.1

SEO Channels

Adobe Analytics
SEMrush
8.1
Local SEO
Adobe Analytics
SEMrush
7.8
Social SEO
Adobe Analytics
SEMrush
7.9
Mobile SEO
Adobe Analytics
SEMrush
8.3
Global SEO
Adobe Analytics
SEMrush
8.4

SEO Platform & Account Management

Adobe Analytics
SEMrush
8.1
Multi-domain support
Adobe Analytics
SEMrush
8.1
Integration with web analytics tools
Adobe Analytics
SEMrush
8.2

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade | TrustRadius Reviewer

SEMrush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

Adobe Analytics

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm | TrustRadius Reviewer

SEMrush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 8.3
Based on 39 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

SEMrush

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 8.2
Based on 21 answers
The workspace interface has made it really convenient to break down dimensions and metrics for deep down analysis. The visualization and ability to build segments quickly are really powerful. Calculated metrics also help in deriving additional insights without having to move data to Excel. There is scope for improvement by adding additional visualizations for customer journeys and data warehouse extracts.
Brijesh Shirodkar | TrustRadius Reviewer

SEMrush

SEMrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton | TrustRadius Reviewer

SEMrush

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

SEMrush

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.7
Based on 48 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

SEMrush

SEMrush 7.7
Based on 27 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
Rahul Sharma | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

SEMrush

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton | TrustRadius Reviewer

SEMrush

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

SEMrush

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

SEMrush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

SEMrush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

SEMrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SEMrush Editions & Modules

Edition
Pro$99,951
Guru$199,951
Business$399,951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.3
SEMrush
8.8

Likelihood to Renew

Adobe Analytics
8.3
SEMrush

Usability

Adobe Analytics
8.2
SEMrush
9.0

Reliability and Availability

Adobe Analytics
9.0
SEMrush

Performance

Adobe Analytics
8.5
SEMrush

Support Rating

Adobe Analytics
6.7
SEMrush
7.7

In-Person Training

Adobe Analytics
3.6
SEMrush

Online Training

Adobe Analytics
8.0
SEMrush

Implementation Rating

Adobe Analytics
7.0
SEMrush

Add comparison