Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Splunk AppDynamics
Score 8.2 out of 10
N/A
AppDynamics is an APM and Mobile APM program, with application mapping and predictive capabilities. These capacities enable automated remediation and code-level diagnostics in real time. It can be deployed on-premise or as a SaaS.N/A
Pricing
Adobe AnalyticsSplunk AppDynamics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsSplunk AppDynamics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsSplunk AppDynamics
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
I liked the UI and ease of Navigation Better Options We paid the license to try out for an in-house application. Seeing the use and importance of it, it is widely used by different teams in the org with different env mappings. It would be good to give it a plug-in for students …
Splunk AppDynamics

No answer on this topic

Features
Adobe AnalyticsSplunk AppDynamics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.0
70 Ratings
1% below category average
Splunk AppDynamics
-
Ratings
Lead Conversion Tracking7.664 Ratings00 Ratings
Bounce Rate Measurement7.768 Ratings00 Ratings
Device and Browser Reporting8.468 Ratings00 Ratings
Pageview Tracking8.867 Ratings00 Ratings
Event Tracking8.667 Ratings00 Ratings
Reporting in real-time6.866 Ratings00 Ratings
Referral Source Tracking8.067 Ratings00 Ratings
Customizable Dashboards8.466 Ratings00 Ratings
Application Performance Management
Comparison of Application Performance Management features of Product A and Product B
Adobe Analytics
-
Ratings
Splunk AppDynamics
8.2
77 Ratings
10% above category average
Application monitoring00 Ratings8.877 Ratings
Database monitoring00 Ratings7.873 Ratings
Threshold alerts00 Ratings8.575 Ratings
Predictive capabilities00 Ratings7.675 Ratings
Application performance management console00 Ratings8.674 Ratings
Collaboration tools00 Ratings7.563 Ratings
Server availability and performance monitoring00 Ratings8.447 Ratings
Server usage monitoring and capacity forecasting00 Ratings8.246 Ratings
Best Alternatives
Adobe AnalyticsSplunk AppDynamics
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
GitLab
GitLab
Score 8.6 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.1 out of 10
ManageEngine Site24x7
ManageEngine Site24x7
Score 9.5 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
ManageEngine Site24x7
ManageEngine Site24x7
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsSplunk AppDynamics
Likelihood to Recommend
8.3
(247 ratings)
8.2
(77 ratings)
Likelihood to Renew
8.5
(108 ratings)
9.1
(2 ratings)
Usability
8.2
(101 ratings)
7.9
(14 ratings)
Availability
8.1
(12 ratings)
-
(0 ratings)
Performance
8.0
(11 ratings)
-
(0 ratings)
Support Rating
3.6
(41 ratings)
8.1
(6 ratings)
In-Person Training
1.1
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
8.1
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
Professional Services
7.9
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsSplunk AppDynamics
Likelihood to Recommend
Adobe
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
Read full review
Cisco
Platforms for software as a service (SaaS) frequently cater to a large number of users with a variety of needs and usage patterns. Because AppDynamics offers multi-tenant monitoring capabilities to track performance across various customer environments, it is a good choice for SaaS platform monitoring. SaaS providers can maximize resource utilization, proactively detect and resolve performance issues, and provide a dependable and consistent user experience for their clients with AppDynamics.
Read full review
Pros
Adobe
  • It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Read full review
Cisco
  • AppDynamics delves deeply into traceability and profiling at the code level. By identifying and refactoring any hidden performance hogs in our code, we can directly observe the performance improvements.
  • AppDynamics provides real-time dashboards and in-depth insights into each layer of the application stack, lifting the curtain on performance.
  • AppDynamics gives us the ability to proactively detect and resolve performance issues. We are able to keep things running smoothly for our users and stop outages.
  • We can monitor stability and performance prior to, during, and following releases with AppDynamics, which helps to minimize regression risks and facilitate smooth rollouts.
Read full review
Cons
Adobe
  • Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
  • Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
Read full review
Cisco
  • Improving the clarity and comprehensiveness of the documentation could benefit users. Clearer documentation ensures that users can make the most of all the functionalities
  • Leverages AI and machine learning for intelligent insights, aiding in issue identification and prediction.
  • Competitive, with AI-driven features becoming increasingly common in APM solutions.
Read full review
Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
Cisco
its working for us, we are familiar and comfortable with the tool and its proven valuable/indispensable in helping evaluate our code.
Read full review
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review
Cisco
Actually, I would like to give it a score of 10 out of 10, but taking into account certain factors such as: the cost of the annual licence, the complexity of installation and configuration, the blurring of setting Splunk AppDynamics over the cloud and especially OpenShift since we use it as a container platform. So, 8 out of 10 looks perfect for it
Read full review
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
Cisco
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Read full review
Cisco
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review
Cisco
AppDynamics has its own community site that includes forums and a knowledge base. On the forums, you can converse with other members of the community and ask technical questions as you have them. Though this forum isn’t filled with people there are active members for you to gain some valuable insights.
Read full review
In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review
Cisco
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Read full review
Cisco
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review
Cisco
No answers on this topic
Alternatives Considered
Adobe
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
Read full review
Cisco
It is distinguished from these programs because the platform provides visualizations of application processes, showing the interplay between various parts and services. Understanding the architecture of complicated apps and finding their weak spots is greatly aided by this.
Read full review
Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Read full review
Cisco
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Read full review
Cisco
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Read full review
Cisco
No answers on this topic
Return on Investment
Adobe
  • Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
  • We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
  • We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
Read full review
Cisco
  • AppDynamics has played a pivotal role in optimizing our applications for a seamless user experience. The proactive monitoring and quick issue resolution have translated into improved user satisfaction and increased retention rates.
  • The initial cost and effort associated with implementing AppDynamics might be considered a negative impact, particularly for organizations with budget constraints. However, the long-term benefits have justified this initial investment.
Read full review
ScreenShots

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics