What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Basecamp

Top Rated
748 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Basecamp

Top Rated
748 Ratings
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign works very well for those who want to work with automated email marketing. Workflows for trigger emails work well, and so does creating content libraries that are connected campaigns where you want automated personalized content
Emma Asplund profile photo

Basecamp

If you are working with a team of 3+ Basecamp becomes very useful because it serves as a repository of information for the project. Even if they are all in the same location, it's a virtual place where they can just post everything that's going on with the project, share documents, status updates, manage tasks, etc.Connect your Basecamp instance with other productivity apps like Slack. Don't forget to invite other people, external people, to the Basecamp project. If they are going to participate in very specific portions of it, you can grant restricted access.
Nicolas Costa Ossa profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Basecamp
WYSIWYG email editor
Adobe Campaign
7.3
Basecamp
Dynamic content
Adobe Campaign
7.9
Basecamp
Ability to test dynamic content
Adobe Campaign
8.2
Basecamp
Landing pages
Adobe Campaign
8.0
Basecamp
A/B testing
Adobe Campaign
7.0
Basecamp
Mobile optimization
Adobe Campaign
8.4
Basecamp
Email deliverability
Adobe Campaign
8.6
Basecamp
List management
Adobe Campaign
8.2
Basecamp
Triggered drip sequences
Adobe Campaign
7.5
Basecamp

Lead Management

Adobe Campaign
6.9
Basecamp
Lead nurturing
Adobe Campaign
7.5
Basecamp
Lead scoring and grading
Adobe Campaign
7.2
Basecamp
Data quality management
Adobe Campaign
6.6
Basecamp
Automated sales alerts and tasks
Adobe Campaign
6.3
Basecamp

Campaign Management

Adobe Campaign
7.4
Basecamp
Calendaring
Adobe Campaign
7.5
Basecamp
Event/webinar marketing
Adobe Campaign
7.3
Basecamp

Social Media Marketing

Adobe Campaign
8.1
Basecamp
Social sharing and campaigns
Adobe Campaign
8.2
Basecamp
Social profile integration
Adobe Campaign
7.9
Basecamp

Reporting & Analytics

Adobe Campaign
7.8
Basecamp
Dashboards
Adobe Campaign
8.3
Basecamp
Standard reports
Adobe Campaign
8.1
Basecamp
Custom reports
Adobe Campaign
6.9
Basecamp

Platform & Infrastructure

Adobe Campaign
7.6
Basecamp
API
Adobe Campaign
8.1
Basecamp
Role-based workflow & approvals
Adobe Campaign
8.5
Basecamp
Customizability
Adobe Campaign
8.0
Basecamp
Integration with Salesforce.com
Adobe Campaign
7.9
Basecamp
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Basecamp
Integration with SugarCRM
Adobe Campaign
6.4
Basecamp

Project Management

Adobe Campaign
Basecamp
7.8
Task Management
Adobe Campaign
Basecamp
8.7
Resource Management
Adobe Campaign
Basecamp
8.0
Gantt Charts
Adobe Campaign
Basecamp
8.2
Scheduling
Adobe Campaign
Basecamp
7.7
Workflow Automation
Adobe Campaign
Basecamp
7.5
Team Collaboration
Adobe Campaign
Basecamp
8.7
Support for Agile Methodology
Adobe Campaign
Basecamp
7.6
Support for Waterfall Methodology
Adobe Campaign
Basecamp
7.5
Document Management
Adobe Campaign
Basecamp
8.1
Email integration
Adobe Campaign
Basecamp
7.9
Mobile Access
Adobe Campaign
Basecamp
6.9
Timesheet Tracking
Adobe Campaign
Basecamp
6.9
Change request and Case Management
Adobe Campaign
Basecamp
7.9
Budget and Expense Management
Adobe Campaign
Basecamp
7.9

Professional Services Automation

Adobe Campaign
Basecamp
7.8
Quotes/estimates
Adobe Campaign
Basecamp
7.8
Invoicing
Adobe Campaign
Basecamp
8.0
Project & financial reporting
Adobe Campaign
Basecamp
8.0
Integration with accounting software
Adobe Campaign
Basecamp
7.2

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • What I like the most is that it serves as a repository of everything shared and discussed during a project.
  • Basecamp is a really good tool if you are working on a project with a remote team of three or more people.
  • You can invite external and internal people to a basecamp project.
  • You can assign task to people within the team and keep track of what's been finished or not.
Nicolas Costa Ossa profile photo

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • Page Layout
  • Gantt Chart Integration
  • File Preview
Kelsie Hamilton profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Basecamp10.0
Based on 27 answers
When I bring new people onto a project, it's immediately obvious how to use Basecamp. I don't have to worry about teaching them the features or walking them through it, it's just incredibly user-friendly. For this reason, I'll continue to renew my subscription even as new people are brought onto production jobs or the client changes.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Basecamp8.8
Based on 7 answers
I find it extremely easy to use, though as a tech-savvy person, it takes some fairly obnoxious software for me to have difficulty. However, I have found that occasionally some clients don't understand how the subject line and discussion body work when creating a new post, and sometimes have difficulty understanding where to respond and will create new threads with feedback, rather than replying on the old one. I don't think Basecamp can help this, however, without severely annoying those of us who find it highly intuitive.
Lisa Keyser profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Basecamp10.0
Based on 5 answers
Over the span of 5 years, Basecamp has been available every single time I have signed on. There has never been an event that has caused a loss of project data.
Ed Lojko profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Basecamp9.0
Based on 4 answers
  • Their self help products like guides and webinars are good.
  • Very quick response time.
  • Almost never need them to begin with.
Ed Lojko profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Basecamp7.7
Based on 4 answers
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequentlySet-up templates - just not with the dates (they can be funky)
Jenni Waggoner profile photo

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
I've used Evernote in similarly collaborative projects, but it always comes up short in collaborating in more creative and innovate ways. For example, Basecamp provides access to more robust things (like Gantt charts) and more advanced project management tools, but Evernote didn't have anything of the sort. Simply to-do lists, that could be assigned. But you're never notified when changes are made like you are with Basecamp
Kelsie Hamilton profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Basecamp has allowed us to work better with third party vendors or suppliers on projects by providing more transparency and in return have seen quicker response times when tasks are relying on one team or the other.
  • The costs are low but they do not outweigh the benefit to use Basecamp as an internal system for project management.
  • The time saved on avoiding wasted meetings for simple updates has been more than beneficial on a time management perspective.
Craig Lockley profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basecamp

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details