What users are saying about
Top Rated
93 Ratings

Basecamp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
791 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

Basecamp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
791 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Basecamp

If you are working with a team of 3+ Basecamp becomes very useful because it serves as a repository of information for the project. Even if they are all in the same location, it's a virtual place where they can just post everything that's going on with the project, share documents, status updates, manage tasks, etc.Connect your Basecamp instance with other productivity apps like Slack. Don't forget to invite other people, external people, to the Basecamp project. If they are going to participate in very specific portions of it, you can grant restricted access.
Nicolas Costa Ossa profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Basecamp
WYSIWYG email editor
Adobe Campaign
7.5
Basecamp
Dynamic content
Adobe Campaign
8.1
Basecamp
Ability to test dynamic content
Adobe Campaign
8.4
Basecamp
Landing pages
Adobe Campaign
7.7
Basecamp
A/B testing
Adobe Campaign
6.9
Basecamp
Mobile optimization
Adobe Campaign
7.7
Basecamp
Email deliverability
Adobe Campaign
8.7
Basecamp
List management
Adobe Campaign
8.4
Basecamp
Triggered drip sequences
Adobe Campaign
7.5
Basecamp

Lead Management

Adobe Campaign
6.8
Basecamp
Lead nurturing
Adobe Campaign
7.4
Basecamp
Lead scoring and grading
Adobe Campaign
7.2
Basecamp
Data quality management
Adobe Campaign
6.5
Basecamp
Automated sales alerts and tasks
Adobe Campaign
6.2
Basecamp

Campaign Management

Adobe Campaign
7.4
Basecamp
Calendaring
Adobe Campaign
7.5
Basecamp
Event/webinar marketing
Adobe Campaign
7.3
Basecamp

Social Media Marketing

Adobe Campaign
8.0
Basecamp
Social sharing and campaigns
Adobe Campaign
8.1
Basecamp
Social profile integration
Adobe Campaign
7.8
Basecamp

Reporting & Analytics

Adobe Campaign
8.0
Basecamp
Dashboards
Adobe Campaign
8.4
Basecamp
Standard reports
Adobe Campaign
8.3
Basecamp
Custom reports
Adobe Campaign
7.2
Basecamp

Platform & Infrastructure

Adobe Campaign
7.6
Basecamp
API
Adobe Campaign
8.0
Basecamp
Role-based workflow & approvals
Adobe Campaign
8.4
Basecamp
Customizability
Adobe Campaign
8.1
Basecamp
Integration with Salesforce.com
Adobe Campaign
7.5
Basecamp
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Basecamp
Integration with SugarCRM
Adobe Campaign
6.3
Basecamp

Project Management

Adobe Campaign
Basecamp
7.9
Task Management
Adobe Campaign
Basecamp
9.0
Resource Management
Adobe Campaign
Basecamp
8.3
Gantt Charts
Adobe Campaign
Basecamp
8.2
Scheduling
Adobe Campaign
Basecamp
7.8
Workflow Automation
Adobe Campaign
Basecamp
7.5
Team Collaboration
Adobe Campaign
Basecamp
8.8
Support for Agile Methodology
Adobe Campaign
Basecamp
7.6
Support for Waterfall Methodology
Adobe Campaign
Basecamp
7.5
Document Management
Adobe Campaign
Basecamp
8.3
Email integration
Adobe Campaign
Basecamp
8.1
Mobile Access
Adobe Campaign
Basecamp
7.0
Timesheet Tracking
Adobe Campaign
Basecamp
7.0
Change request and Case Management
Adobe Campaign
Basecamp
8.1
Budget and Expense Management
Adobe Campaign
Basecamp
7.9

Professional Services Automation

Adobe Campaign
Basecamp
7.8
Quotes/estimates
Adobe Campaign
Basecamp
7.9
Invoicing
Adobe Campaign
Basecamp
8.0
Project & financial reporting
Adobe Campaign
Basecamp
8.1
Integration with accounting software
Adobe Campaign
Basecamp
7.2

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • Ability to login without the use of a password, as in, input your email address and a link will be sent to your mailbox to access the site. This improves usability and lower resources needed to administer lost or forgotten passwords or user account management.
  • Promotion of success within Basecamp through applauds really helps stimulate positive feedback when a milestone is met, or someone completes a minor task to a major task.
  • Free use of messaging on the message board and daily feedback from the site on activity from the previous day to all participants which helps streamline the communication and reporting to all rather than one person collecting reports or reliance on a few to report back.
  • Latest Activity gives a nice timeline view of the activities occurred throughout the lifespan of a campfire or within the Basecamp instance itself.
Craig Lockley profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • Samepage really has a better collaboration messaging system with channels and integration with other systems.
  • There is some functionality with linking google docs but would like to see better integration with a more wide range of applications or office suite products since we mostly use this for working with external vendors that use a vast range of products as well.
  • To Do lists are great, but would like to see better linkage to the messages, schedules and files. Sort of an overly complex request to a very simple process.
Craig Lockley profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Basecamp10.0
Based on 27 answers
I can't foresee ever cancelling my account with Basecamp, but rather upgrading it when I get to that point when I'm ready to expand. One of the most exciting aspects for me is the company's continued commitment to the software in the form of consistent improvements and new features. While I've never needed to contact support, I do read each of the rare communications sent out by the team behind Basecamp, and their enthusiasm for their own software is palpable. I've recommended it to other freelancers, and I look forward to using Basecamp to continue increasing my productivity in the coming year and beyond.
Lisa Keyser profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Basecamp8.8
Based on 7 answers
I find it extremely easy to use, though as a tech-savvy person, it takes some fairly obnoxious software for me to have difficulty. However, I have found that occasionally some clients don't understand how the subject line and discussion body work when creating a new post, and sometimes have difficulty understanding where to respond and will create new threads with feedback, rather than replying on the old one. I don't think Basecamp can help this, however, without severely annoying those of us who find it highly intuitive.
Lisa Keyser profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Basecamp10.0
Based on 5 answers
Over the span of 5 years, Basecamp has been available every single time I have signed on. There has never been an event that has caused a loss of project data.
Ed Lojko profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Basecamp9.0
Based on 4 answers
Because I've never had to deal with them.
Jenni Waggoner profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Basecamp7.7
Based on 4 answers
Decide the process before implementation - i.e. when it's due 8/9 does that mean 8am, noon, 5pm, 11:59pm? Check your to-do list frequentlySet-up templates - just not with the dates (they can be funky)
Jenni Waggoner profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
James Underwood profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • Has helped meet deadlines
  • Has helped streamline communication
Eric Yen profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Basecamp

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basecamp More Information