Adobe Dynamic Tag Management (discontinued) vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Dynamic Tag Management (discontinued)
Score 8.3 out of 10
N/A
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A
Webtrends Optimize
Score 9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
Adobe Dynamic Tag Management (discontinued)Webtrends Optimize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Dynamic Tag Management (discontinued)Webtrends Optimize
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Community Pulse
Adobe Dynamic Tag Management (discontinued)Webtrends Optimize
Top Pros
Top Cons
Features
Adobe Dynamic Tag Management (discontinued)Webtrends Optimize
Security
Comparison of Security features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
10.0
5 Ratings
15% above category average
Webtrends Optimize
-
Ratings
Role-based user permissions10.05 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
9.4
5 Ratings
16% above category average
Webtrends Optimize
-
Ratings
Tag library9.04 Ratings00 Ratings
Tag variable mapping10.05 Ratings00 Ratings
Ease of writing custom tags10.05 Ratings00 Ratings
Rules-driven tag execution9.05 Ratings00 Ratings
Tag performance monitoring10.04 Ratings00 Ratings
Page load times10.05 Ratings00 Ratings
Mobile app tagging10.04 Ratings00 Ratings
Library of JavaScript extensions7.12 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
7.6
4 Ratings
9% below category average
Webtrends Optimize
-
Ratings
Event tracking10.04 Ratings00 Ratings
Mobile event tracking10.04 Ratings00 Ratings
Data distribution management7.03 Ratings00 Ratings
Universal data layer10.04 Ratings00 Ratings
Automated error checking1.03 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
-
Ratings
Webtrends Optimize
8.3
1 Ratings
4% below category average
a/b experiment testing00 Ratings9.11 Ratings
Split URL testing00 Ratings8.21 Ratings
Multivariate testing00 Ratings8.21 Ratings
Multi-page/funnel testing00 Ratings8.21 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Mobile app testing00 Ratings8.21 Ratings
Test significance00 Ratings8.21 Ratings
Visual / WYSIWYG editor00 Ratings8.21 Ratings
Advanced code editor00 Ratings8.21 Ratings
Page surveys00 Ratings8.21 Ratings
Visitor recordings00 Ratings8.21 Ratings
Preview mode00 Ratings8.21 Ratings
Test duration calculator00 Ratings8.21 Ratings
Experiment scheduler00 Ratings8.21 Ratings
Experiment workflow and approval00 Ratings8.21 Ratings
Dynamic experiment activation00 Ratings8.21 Ratings
Client-side tests00 Ratings9.11 Ratings
Server-side tests00 Ratings8.21 Ratings
Mutually exclusive tests00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
-
Ratings
Webtrends Optimize
8.2
1 Ratings
7% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings8.21 Ratings
Traffic allocation control00 Ratings7.31 Ratings
Website personalization00 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
-
Ratings
Webtrends Optimize
8.1
1 Ratings
5% below category average
Click analytics00 Ratings9.11 Ratings
Scroll maps00 Ratings7.31 Ratings
Form fill analysis00 Ratings7.31 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings8.21 Ratings
Results segmentation00 Ratings8.21 Ratings
CSV export00 Ratings8.21 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
Adobe Dynamic Tag Management (discontinued)Webtrends Optimize
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Dynamic Tag Management (discontinued)Webtrends Optimize
Likelihood to Recommend
10.0
(6 ratings)
7.4
(17 ratings)
Likelihood to Renew
10.0
(1 ratings)
5.3
(5 ratings)
Usability
5.0
(2 ratings)
7.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
9.1
(2 ratings)
Online Training
-
(0 ratings)
6.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
7.0
(1 ratings)
User Testimonials
Adobe Dynamic Tag Management (discontinued)Webtrends Optimize
Likelihood to Recommend
Discontinued Products
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
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Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros
Discontinued Products
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Read full review
Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
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Cons
Discontinued Products
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Read full review
Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew
Discontinued Products
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
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Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Discontinued Products
It is easy to use at a basic level, however without JavaScript resource you will struggle.
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Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Discontinued Products
No answers on this topic
Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
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Performance
Discontinued Products
No answers on this topic
Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Discontinued Products
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
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Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
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Online Training
Discontinued Products
No answers on this topic
Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Discontinued Products
It was quite seamless with the outstanding support from our Adobe account manager.
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Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Discontinued Products
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Read full review
Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
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Return on Investment
Discontinued Products
  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
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Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
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ScreenShots

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings