What users are saying about
41 Ratings
41 Ratings
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Score 9.6 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

Adobe DTM

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe DTM
10.0
Webtrends Optimize
Role-based user permissions
Adobe DTM
10.0
Webtrends Optimize

Tag Management

Adobe DTM
9.3
Webtrends Optimize
Tag library
Adobe DTM
8.9
Webtrends Optimize
Tag variable mapping
Adobe DTM
9.8
Webtrends Optimize
Ease of writing custom tags
Adobe DTM
9.9
Webtrends Optimize
Rules-driven tag execution
Adobe DTM
9.0
Webtrends Optimize
Tag performance monitoring
Adobe DTM
9.9
Webtrends Optimize
Improved page load times
Adobe DTM
10.0
Webtrends Optimize
Mobile app tagging
Adobe DTM
9.9
Webtrends Optimize
Library of JavaScript extensions
Adobe DTM
7.1
Webtrends Optimize

Data Management & Integrity

Adobe DTM
7.6
Webtrends Optimize
Event tracking
Adobe DTM
10.0
Webtrends Optimize
Mobile event tracking
Adobe DTM
10.0
Webtrends Optimize
Data distribution management
Adobe DTM
7.0
Webtrends Optimize
Universal data layer
Adobe DTM
10.0
Webtrends Optimize
Automated error checking
Adobe DTM
1.0
Webtrends Optimize

Testing and Experimentation

Adobe DTM
Webtrends Optimize
8.3
a/b experiment testing
Adobe DTM
Webtrends Optimize
9.1
Split URL testing
Adobe DTM
Webtrends Optimize
8.2
Multivariate testing
Adobe DTM
Webtrends Optimize
8.2
Multi-page/funnel testing
Adobe DTM
Webtrends Optimize
8.2
Cross-browser testing
Adobe DTM
Webtrends Optimize
8.2
Mobile app testing
Adobe DTM
Webtrends Optimize
8.2
Test significance
Adobe DTM
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Adobe DTM
Webtrends Optimize
8.2
Advanced code editor
Adobe DTM
Webtrends Optimize
8.2
Page surveys
Adobe DTM
Webtrends Optimize
8.2
Visitor recordings
Adobe DTM
Webtrends Optimize
8.2
Preview mode
Adobe DTM
Webtrends Optimize
8.2
Test duration calculator
Adobe DTM
Webtrends Optimize
8.2
Experiment scheduler
Adobe DTM
Webtrends Optimize
8.2
Experiment workflow and approval
Adobe DTM
Webtrends Optimize
8.2
Dynamic experiment activation
Adobe DTM
Webtrends Optimize
8.2
Client-side tests
Adobe DTM
Webtrends Optimize
9.1
Server-side tests
Adobe DTM
Webtrends Optimize
8.2
Mutually exclusive tests
Adobe DTM
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Adobe DTM
Webtrends Optimize
8.2
Standard visitor segmentation
Adobe DTM
Webtrends Optimize
9.1
Behavioral visitor segmentation
Adobe DTM
Webtrends Optimize
8.2
Traffic allocation control
Adobe DTM
Webtrends Optimize
7.3
Website personalization
Adobe DTM
Webtrends Optimize
8.2

Results and Analysis

Adobe DTM
Webtrends Optimize
8.1
Click analytics
Adobe DTM
Webtrends Optimize
9.1
Scroll maps
Adobe DTM
Webtrends Optimize
7.3
Form fill analysis
Adobe DTM
Webtrends Optimize
7.3
Conversion tracking
Adobe DTM
Webtrends Optimize
8.2
Goal tracking
Adobe DTM
Webtrends Optimize
8.2
Test reporting
Adobe DTM
Webtrends Optimize
8.2
Results segmentation
Adobe DTM
Webtrends Optimize
8.2
CSV export
Adobe DTM
Webtrends Optimize
8.2
Experiments results dashboard
Adobe DTM
Webtrends Optimize
8.2

Pros

Adobe DTM

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Adobe DTM

  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Richard Perroset | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Adobe DTM

Adobe DTM 5.0
Based on 2 answers
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Barry Mann | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Adobe DTM

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Adobe DTM

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Adobe DTM

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe DTM

Adobe DTM 10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe DTM

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Anonymous | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Adobe DTM

  • This tool means we can provide better customer service by delivering on time
  • With a small group of people, we can get the work done accurately without technical support
  • Improvements from an efficiency perspective
Abishek Kumar | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe DTM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe DTM
10.0
Webtrends Optimize
7.3

Likelihood to Renew

Adobe DTM
10.0
Webtrends Optimize
5.3

Usability

Adobe DTM
5.0
Webtrends Optimize
7.0

Reliability and Availability

Adobe DTM
Webtrends Optimize
10.0

Performance

Adobe DTM
Webtrends Optimize
10.0

Support Rating

Adobe DTM
10.0
Webtrends Optimize
9.1

Online Training

Adobe DTM
Webtrends Optimize
6.0

Implementation Rating

Adobe DTM
10.0
Webtrends Optimize
7.0

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