What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Aprimo

17 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Aprimo

17 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Experience Manager

If the employees in charge of creating pages are not developers, this is a great platform since everything is easy and drag and drop style. For a developer, this might be more frustrating since small code tweaks are not as accessible.
Vanessa Suarez profile photo

Aprimo

Is product in compliance with your requirements? More detailed level of functional and non functional requirements.
Kishore Rachapudi profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Aprimo
Role-based user permissions
Adobe Experience Manager
8.1
Aprimo

Platform & Infrastructure

Adobe Experience Manager
7.7
Aprimo
API
Adobe Experience Manager
7.5
Aprimo
Internationalization / multi-language
Adobe Experience Manager
7.9
Aprimo

Web Content Creation

Adobe Experience Manager
7.1
Aprimo
WYSIWYG editor
Adobe Experience Manager
8.3
Aprimo
Code quality / cleanliness
Adobe Experience Manager
6.9
Aprimo
Admin section
Adobe Experience Manager
7.2
Aprimo
Page templates
Adobe Experience Manager
6.9
Aprimo
Library of website themes
Adobe Experience Manager
5.8
Aprimo
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Aprimo
Publishing workflow
Adobe Experience Manager
7.8
Aprimo
Form generator
Adobe Experience Manager
6.0
Aprimo

Web Content Management

Adobe Experience Manager
6.3
Aprimo
Content taxonomy
Adobe Experience Manager
7.2
Aprimo
SEO support
Adobe Experience Manager
6.9
Aprimo
Bulk management
Adobe Experience Manager
5.4
Aprimo
Availability / breadth of extensions
Adobe Experience Manager
6.5
Aprimo
Community / comment management
Adobe Experience Manager
5.3
Aprimo

Pros

  • AEM is great for customization. Web Dev builds the parts and authors use what they need.
  • Branding can be ensured with the ability to require brand colors, fonts, and styles.
  • It's easy to see who has built, modified, and published pages. It makes tracking changes very convenient.
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  • The strongest suit of the application is workflow management. As an admin, I am able to create workflows that will move a job along it's path automatically from open to closure.
  • The Job Starter portal allows the administrator to create forms that internal customers can use to request services. The design options for the forms are limited but the data is completely controlled by the admin so it is flexible
  • The tool uses a pretty standard SQL interface for reports. If you've done SQL you can do reports here and it does have a nice easy to use facility for auto-distribution
Michael Higgins profile photo

Cons

  • It is hard to find people with the skill to develop solutions on AEM.
  • The TouchUI pales in comparison to the features found in the Classic UI. Developers have a hard time implementing solutions in the new Touch UI because the framework is lacking, where as in the Classic UI the framework is more robust. For example there are some out of the box classic UI widgets that allow developers to create key/value pair lists in dialogs. In touch ui that does not exists and developers are forced to implement custom solutions.
  • It is based on open source, so a lot of the code base is out there (except the proprietary AEM stuff, i.e. WCM). This means that between versions of AEM, there are major changes (they are good at backward compatibility however). This could be a good thing, but may be a bad thing if your company is more sensitive to big changes that come hard and fast. There are people out there developing on AEM 6.2, as if it were still AEM 5.6. They don't even know how to take advantage of the new features.
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  • As an admin, it is not easy to use. Plan on a good 6 months in the tool before you get the hang of it, and a year before you approach expert level. The different objects you need to work with to build a flow are spread out in the system so it does take time and work to wrap your head around how everything fits together and to be able to easily envision how to build your workflow.
  • The UI is pretty bare bones. It doesn't turn on marketing users.
  • The support from Teradata is lacking. If you're an on-demand customer, Teradata is not invested in your success.
Michael Higgins profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo
Aprimo5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Aprimo3.7
Based on 4 answers
Relatively easy to learn the basics, but there are a significant number of nuances. The system does not have user-friendly ways of allowing mass data manipulation in order to track large budgets over time. The only solution seems to be exporting into an Excel data dump and then performing analysis from there.
Adrienne Spohr profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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Performance

No score
No answers yet
No answers on this topic
Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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In-Person Training

No score
No answers yet
No answers on this topic
Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered

It really comes down to how much money you are willing to spend (Adobe is more) and the skill set of your developers (Sitecore is .NET vs. Adobe is Java).
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Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Return on Investment

  • Positive: Can quickly create and launch marketing campaigns.
  • Negative: Can be expensive to develop custom AEM experiences.
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  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo

Screenshots

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details