What users are saying about
Top Rated
157 Ratings
18 Ratings
Top Rated
157 Ratings
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Score 7.8 out of 101
18 Ratings
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Score 6.4 out of 101

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Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
No photo available

Aprimo

Aprimo is a powerful communication tool for digital marketing professionals and amplifies the costumer experience tracking in email messages as well on websites, through microsites, forms, user responses and downloads. The segmentation and trigger tools are very intuitive and powerfull allowing campaigs to be more precise and get better results.
Aprimo Report makes the marketers life easier too, making response times a lot better.
Ricardo Camargo profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Aprimo
Role-based user permissions
Adobe Experience Manager
8.3
Aprimo

Platform & Infrastructure

Adobe Experience Manager
7.7
Aprimo
API
Adobe Experience Manager
7.4
Aprimo
Internationalization / multi-language
Adobe Experience Manager
8.0
Aprimo

Web Content Creation

Adobe Experience Manager
6.9
Aprimo
WYSIWYG editor
Adobe Experience Manager
7.6
Aprimo
Code quality / cleanliness
Adobe Experience Manager
6.9
Aprimo
Admin section
Adobe Experience Manager
7.5
Aprimo
Page templates
Adobe Experience Manager
6.8
Aprimo
Library of website themes
Adobe Experience Manager
5.5
Aprimo
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Aprimo
Publishing workflow
Adobe Experience Manager
7.5
Aprimo
Form generator
Adobe Experience Manager
6.3
Aprimo

Web Content Management

Adobe Experience Manager
6.1
Aprimo
Content taxonomy
Adobe Experience Manager
7.0
Aprimo
SEO support
Adobe Experience Manager
6.2
Aprimo
Bulk management
Adobe Experience Manager
6.1
Aprimo
Availability / breadth of extensions
Adobe Experience Manager
5.7
Aprimo
Community / comment management
Adobe Experience Manager
5.3
Aprimo

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • Database segmentation - Aprimo's segmentation tool is very complete and allows the user to do advanced selections and multiple simuntaneous actions.
  • Deliverability - Aprimo has a very high delivery rate in my experience.
  • Lead Management - The lead management tool is powerful and allow users to define personal criteria for lead nurturing.
Ricardo Camargo profile photo

Cons

  • Styling the front-end of the author interface can sometimes be challenging. Built in styles and HTML can be overwhelming until you get used to it. Having a less intrusive author output or defining a standard output per site could speed development.
  • Documentation is often outdated, keeping docs up to date and readily available is needed.
  • The local build process is slow and takes a lot of space. Reducing the overhead with local testing would be great!
Mike Plant profile photo
  • Compatibility - I had some problems with my corporate firewall, internet browser configuration and the fact that Aprimo runs only on Microsoft Internet Explorer.
  • The online performance has a lot to improve. The user interface response time sometimes is bigger than we'd like.
  • Aprimo does not have native integration interface, so we had to buy another tool to integrate it with our CRM and ERP systems.
Ricardo Camargo profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo
Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Aprimo3.7
Based on 4 answers
very hard to work with.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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Performance

No score
No answers yet
No answers on this topic
Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
No photo available

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered

AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Return on Investment

  • Extreme flexibility and speed to publish new pages with as little as a few hours of notice. This allowed us to be more efficient in handling landing pages for lead generation.
  • Powerful technology stack that allows for an infinite amount of customization. New ideas came up as we learned all the capabilities of CQ. It helped us innovate in the way we build and author pages.
  • Poor documentation and small community slowed our initial ramp up and development times until first release. By now this should have improved with the increased popularity.
Fernando Galeano profile photo
  • Very challenging to Adapt especially complex workflows
  • Ability to meet organisational changes that will reduce the ROI
Kishore Rachapudi profile photo

Screenshots

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details