What users are saying about
Top Rated
150 Ratings
18 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101
18 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend

Adobe Experience Manager

CQ is best suited for multi-site projects that require frequent updates or new pages spun up very quickly and with the same quality as the rest of your site. It's also a great fit if you have extensive media libraries: pictures, videos, etc. The Digital Asset Manager is very powerful and if it's coupled with a CDN, it can be itself a great solution for that particular purpose alone.Key questions to ask would be:- How comfortable will our authors be with this publishing platform? What are their needs and wants? Can CQ accommodate them?- How skilled is our development team to take a project like CQ? The best of CQ comes when is customized but it will come with a price. Time and talent will be necessary to tweak it to the right fit.- Do we have enough time and resources to allow our technical and non-technical stuff to learn? Can we afford all the oficial training levels?
Fernando Galeano profile photo

Aprimo

The investment you have to make in process and ensuring your people have the right skills in the art of marketing is critical.

For successful change management, make sure you form a team of what we called “process champions” composed of a member from each of the functional groups. These individuals will be the voice of their team to the deployment resources and the voice and the champions of the project to their teams. They should maintain an ongoing presence for the life of the relationship with Aprimo with their role being continuous evaluation of their processes, voice of their function with regards to new capabilities and requirements.

Aprimo have taken the challenge of technology out of the picture by focusing so much on the user experience.
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Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Aprimo
Role-based user permissions
Adobe Experience Manager
8.2
Aprimo

Platform & Infrastructure

Adobe Experience Manager
7.6
Aprimo
API
Adobe Experience Manager
7.5
Aprimo
Internationalization / multi-language
Adobe Experience Manager
7.7
Aprimo

Web Content Creation

Adobe Experience Manager
7.0
Aprimo
WYSIWYG editor
Adobe Experience Manager
8.2
Aprimo
Code quality / cleanliness
Adobe Experience Manager
7.0
Aprimo
Admin section
Adobe Experience Manager
7.5
Aprimo
Page templates
Adobe Experience Manager
6.9
Aprimo
Library of website themes
Adobe Experience Manager
5.5
Aprimo
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Aprimo
Publishing workflow
Adobe Experience Manager
8.0
Aprimo
Form generator
Adobe Experience Manager
6.3
Aprimo

Web Content Management

Adobe Experience Manager
6.1
Aprimo
Content taxonomy
Adobe Experience Manager
6.6
Aprimo
SEO support
Adobe Experience Manager
6.5
Aprimo
Bulk management
Adobe Experience Manager
6.1
Aprimo
Availability / breadth of extensions
Adobe Experience Manager
6.1
Aprimo
Community / comment management
Adobe Experience Manager
5.4
Aprimo

Pros

  • AEM is great for customization. Web Dev builds the parts and authors use what they need.
  • Branding can be ensured with the ability to require brand colors, fonts, and styles.
  • It's easy to see who has built, modified, and published pages. It makes tracking changes very convenient.
No photo available
  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
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Cons

  • In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff.
  • Likely to require some finessing or customization to work with or port over assets in an existing system.
  • Check that it supports any ancillary, third-party or custom solutions you might already use.
  • Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).
Courtney E. Howard profile photo
  • Users have to adjust to Aprimo. More challenging for organizations that have deep-rooted processes and this is something that has to be addressed in training.
  • The portal full application experience varies greatly and it can become cumbersome for users to communicate via Aprimo on projects.
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Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
Aprimo5.9
Based on 7 answers
Aprimo does not have a full support team in Brazil and does not have account manager to help us develop and improve our processes.
An important factor is that Aprimo is more expensive than other players in the market, so the ROI has to be very clear in order to renew the contract.
Besides these problems, Aprimo is a very powerful tool and allow us to do a lot of tracking and analysis in our contact database at the same time is a complete email manager.
Ricardo Camargo profile photo

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Aprimo3.7
Based on 4 answers
They have taken the challenge of technology out of the picture by focusing so much on the UI.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
Aprimo10.0
Based on 1 answer
We have not yet experienced any downtime
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Performance

No score
No answers yet
No answers on this topic
Aprimo8.0
Based on 1 answer
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
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Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Aprimo8.0
Based on 1 answer
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
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In-Person Training

No score
No answers yet
No answers on this topic
Aprimo8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Aprimo6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
No photo available

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Aprimo10.0
Based on 1 answer
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
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Alternatives Considered

This is one of the best java based Web CMS solutions and Adobe has done extremely well to connect all possible integrations required for digital marketing. The rest of the other vendors are still struggling for a complete solution.
Shishir Srivastava profile photo
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.

We evaluated Epsilon, but they were too expensive and don’t compete on price.

We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.

We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
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Return on Investment

  • Increased efficiency. We were able to update pages faster than we would have on the old site.
  • Fast training time. With already comfortable users, we were able to onboard new developers quickly.
  • Consistency. The site flows better and has a more consistent look.
Cassie Lyn Dusute profile photo
  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo profile photo

Screenshots

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aprimo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details