What users are saying about
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Top Rated
402 Ratings
160 Ratings
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Score 7.9 out of 101

Hootsuite

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Top Rated
402 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
No photo available

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.6
Hootsuite
Role-based user permissions
Adobe Experience Manager
8.6
Hootsuite

Platform & Infrastructure

Adobe Experience Manager
7.7
Hootsuite
API
Adobe Experience Manager
7.3
Hootsuite
Internationalization / multi-language
Adobe Experience Manager
8.1
Hootsuite

Web Content Creation

Adobe Experience Manager
6.9
Hootsuite
WYSIWYG editor
Adobe Experience Manager
7.5
Hootsuite
Code quality / cleanliness
Adobe Experience Manager
7.0
Hootsuite
Admin section
Adobe Experience Manager
7.6
Hootsuite
Page templates
Adobe Experience Manager
7.0
Hootsuite
Library of website themes
Adobe Experience Manager
5.2
Hootsuite
Mobile optimization / responsive design
Adobe Experience Manager
6.7
Hootsuite
Publishing workflow
Adobe Experience Manager
7.3
Hootsuite
Form generator
Adobe Experience Manager
6.6
Hootsuite

Web Content Management

Adobe Experience Manager
6.0
Hootsuite
Content taxonomy
Adobe Experience Manager
7.1
Hootsuite
SEO support
Adobe Experience Manager
6.1
Hootsuite
Bulk management
Adobe Experience Manager
6.3
Hootsuite
Availability / breadth of extensions
Adobe Experience Manager
5.3
Hootsuite
Community / comment management
Adobe Experience Manager
5.3
Hootsuite

Listening/monitoring

Adobe Experience Manager
Hootsuite
7.1
Boolean keyword searches
Adobe Experience Manager
Hootsuite
7.1
Filtering out noise/spam
Adobe Experience Manager
Hootsuite
6.4
Sentiment analysis
Adobe Experience Manager
Hootsuite
6.8
Broad channel coverage
Adobe Experience Manager
Hootsuite
8.3

Publishing

Adobe Experience Manager
Hootsuite
7.9
Content planning and scheduling
Adobe Experience Manager
Hootsuite
8.9
Audience targeting
Adobe Experience Manager
Hootsuite
7.0
Content optimization
Adobe Experience Manager
Hootsuite
7.5
Workflow management
Adobe Experience Manager
Hootsuite
8.0

Engagement

Adobe Experience Manager
Hootsuite
7.4
Automated routing and prioritization
Adobe Experience Manager
Hootsuite
7.3
Customer interaction histories
Adobe Experience Manager
Hootsuite
7.3
Bulk actions
Adobe Experience Manager
Hootsuite
7.5

Marketing

Adobe Experience Manager
Hootsuite
7.2
Lead generation
Adobe Experience Manager
Hootsuite
6.8
Content marketing
Adobe Experience Manager
Hootsuite
7.9
Paid media management
Adobe Experience Manager
Hootsuite
6.7
Campaigns and promotions
Adobe Experience Manager
Hootsuite
7.4

Channel coverage/integration

Adobe Experience Manager
Hootsuite
8.6
Twitter
Adobe Experience Manager
Hootsuite
9.3
Facebook
Adobe Experience Manager
Hootsuite
8.7
LinkedIn
Adobe Experience Manager
Hootsuite
8.4
Google+
Adobe Experience Manager
Hootsuite
8.7
Instagram
Adobe Experience Manager
Hootsuite
7.7
Pinterest
Adobe Experience Manager
Hootsuite
8.7
YouTube
Adobe Experience Manager
Hootsuite
8.6

Reporting/analytics

Adobe Experience Manager
Hootsuite
7.3
Campaign success analytics
Adobe Experience Manager
Hootsuite
7.2
Real-time tracking
Adobe Experience Manager
Hootsuite
8.0
Competitor analysis
Adobe Experience Manager
Hootsuite
6.8

Account management

Adobe Experience Manager
Hootsuite
8.2
Role-based user permissions & privileges
Adobe Experience Manager
Hootsuite
8.2
Mobile access
Adobe Experience Manager
Hootsuite
8.2

Pros

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal profile photo

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross profile photo

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams profile photo

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest profile photo

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute profile photo

Support

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute profile photo

Implementation

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Hootsuite

Hootsuite 10.0
Based on 21 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV profile photo

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant profile photo

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart profile photo

Return on Investment

Adobe Experience Manager

  • Our direct business landing pages have seen an increase in ROI since switching to Adobe Experience Manager.
  • Our non-direct pages have seen a severe drop-off in traffic and conversions since the switch to Adobe Experience Manager. The more creative, editorial-type content that used to be imperative to our site is now relegated to second tier. Just getting a "content hub" with this site was a beast of a project.
  • The overall efficiency of our web team has increased with bulk edits, so that they can make single updates and impact our multiple sites. This is a huge money-saver for team staffing.
No photo available

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA profile photo

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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