Adobe Experience Platform Launch vs. Tealium Customer Data Hub

It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.

Incentivized

Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.

Incentivized

• Easy and intuitive interface
• Having different environments for development and testing
• Simple integration of other tools by using the built-in connectors
• Vast pallet of options to use as trigger and actions of the rules
• Great flexibility for the user

Incentivized

• Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
• Security around the data is key and Tealium excels in this area.
• The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.

Incentivized

• The right amount of video tutorials.
• While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.

Incentivized

• Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
• Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.

Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!

Adobe Experience Platform Launch is a difficult product to learn but once learnt, easy to jump from beginner to experienced level user very quickly. Every area of the product seems designed for the user, which translates to it being very usable and flexible. Product settings are always where you expect them to be, which makes things a lot easier to get used to!

Incentivized

Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.

Incentivized

It's been flawless as far as I am concerned.

Incentivized

Great user interface. Easy to use. Very responsive.

Incentivized

They are quick to respond and are part of the reason why this resource is such a great tool. I am able to get the response and feedback I need with any issue or when trying to learn how to use a new tool properly. Really grateful for their responsiveness

Incentivized

Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.

Incentivized

Did what we needed to onboard us onto the platform

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Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.

Incentivized

I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that what we need can and will be delivered on the agreed dates.

Incentivized

Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case

Like anything it could be cheaper but we still feel we get value from it.

Incentivized

Never had an issue, scales as we use it.

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Very easy to work with and relatively cost effective

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• Improves ROI by allowing better data metrics to see what works/ doesn't work.
• Increases productivity or number of emails sent out and drafted.
• Decreases the amount of time it takes to draft emails and programs.

Incentivized

• There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
• A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.

Incentivized