Adobe Experience Platform vs. Google Cloud Platform vs. SAP Business Technology Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

When most of our stuff is in Google Cloud Platform, it works great to integrate and cross/share data that is all in Google Cloud Platform or BigQuery. It has simplified things from a permissions perspective as well. I'd say it is less appropriate when trying to test something quickly locally, or when half your stuff is in AWS or another provider.

Incentivized

If you want to use a well-designed SAP technology to shift into the cloud, you will be more than satisfied with the BTP services overall. There are some improvements for beginners to help them get a better overview of what to do and how to start with their account. My recommendation is to take a foundation training course from the SAP learning hub to prepare for the first steps.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Easy to set up
• Affordable use of the tool
• Easy to access billing
• Reliable service

Incentivized

• It is very easy to use.
• All the documentation around it is geared towards the enterprise use case, unlike some other hyperscalers' platforms.
• The SAP Business Technology Platform is very good because it's got the SAP customer and their business processes in mind. Probably my favorite thing about it is how easy it is to get up and running with a new use case and how well it natively connects to an SAP solution.

Incentivized

• the slowness of the website sometimes
• the structure

Incentivized

• The UI is so confusing. The console is good, but it is like a maze. There are too many menus and settings, and things do not work as expected. It takes time to get friendly, and it is not friendly for new users.
• Support experience: Sometimes, you get a great engineer, but other times, it's very difficult to talk with them as they are unable to respond as expected and solve issues late.
• Region and zone are issues, as not all services are available in all regions, which is lacking when deploying something in the same region or zone.

Incentivized

• The Automation Integration service has some outdated workflows
• New services should be available as entitlements as soon as they are released for a particular region without having to buy them from SAP for zero dollars
• Any subaccount should be able to change the IAS tenant. Currently, if you set it up for a particular IAS, you cannot change to another tenant and are required to recreate the services in a new subaccount.

Incentivized

It is useful when executed properly

Incentivized

Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

The Google Cloud Platform console is pretty slick for BigQuery especially. I have liked the visibility I get from using that and the way to integrate and see what's in our data lake. The logging console for tracking GKE jobs isn't quite as great, which is why it doesn't get a full 10.

Incentivized

Okay, so the content that we have built on the platform is limited to specific testing on the iFlows within integration suite. The visualization layer is nice to use and helps with the design elements, however with developers that are more used to markup languages, it doesn't have the same CLI type feel when you want it. Perhaps the majority of users are that deep, but other platforms have a better CLI type developer experience.

Incentivized

Services are generally available

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

The biggest problem we ran into was communication between SAP Business Technology Platform and onsite resources. Unfortunately our SAP Business Technology Platform and Cloud systems are under different customer numbers. I constantly had to open tickets under each customer number because I was unsure of where the issue lied. And having to create a dummy ticket for our ECC systems to open the ECC connections for another ticket under the Cloud customer is a pain.

Incentivized

Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.

Incentivized

Having a full cloud native environment for devlopment of microservices and digitals solutions while having standardized access to our core data on SAP via cloud connector is one of the main benefits of using BTP over others hypervisors. BTP is the standard hyperscaler as soon as something relies on data from SAP systems in our company now

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

Google Cloud Platform is release later than Amazon web service, I think that why Google Cloud Platform can learned and optimized the Dashboard and some features that make it easy to use and can be cheaper than amazon web service.

SAP Concur allows our staff to book, reimburse and remain spend audit compliant. Our Concur system takes feed from Workday and interacts with Credit card vendor. It also makes posting to Accounting and does clearing. SAP Business Technology Platform helped in establishing connection with all these different tools in real time. It helps in getting paid to the card service provider through our Bank through interface, which is built on SAP Business Technology Platform.

Incentivized

It's scalable

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• It allows us to focus our efforts on other, more important items at hand
• It gives us an affordable option letting me know it's available to all users, not just the largest scale ones out there
• The customer service is always helpful and reliable, along with the service itself which lets me focus on my work instead of worrying about the service.

Incentivized

• Infusing Generative AI capabilities easily into our solutions with existing talent with minimal learning curve, has been very impactful. We have been able resolve several challenges for our clients with AI capabilities, that we could not, previously.
• Integration Suite is quite extensive in capabilities for bringing together the IT landscape into a single ecosystem.

Incentivized