Adobe Marketing Cloud vs. Atlassian Confluence

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.

Incentivized

I would recommend Atlassian Confluence for companies that want to have internal documentation and minimum governance processes to ensure documentation is useful and doesn't have a lot of duplicated and non-updated content. I wouldn't recommend Atlassian Confluence for companies with a low budget since this product might be a little costly (especially with add-ons).

Incentivized

• Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
• Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
• Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.

Incentivized

• Cross product linking - If you use other Atlassian products then Atlassian Confluence is a no-brainer for your source of documentation, knowledge management etc. You can show previews of the linked asset natively E.g. showing a preview of a JIRA ticket in a Atlassian Confluence page.
• Simple editing - Though the features available may not be super complex right now, this does come with the benefit of making it easy to edit and create documents. Some documentation editors can be overwhelming, Atlassian Confluence is simple and intuitive.
• Native marketplace - If you want to install add-ons to your Atlassian Confluence space it's really easy. Admins can explore the Atlassian marketplace natively and install them to your instance in a few clicks. You can customise your Atlassian Confluence instance in many different ways using add-ons.

Incentivized

• Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
• Adobe could offer multiple price options based on the usage, which is missing at the moment.

Incentivized

• UI Design is very simplistic and basic could make use of more visually interesting colour choices, layout choices, etc.
• Under the 'Content' menu, it defaults to having a landing page for all L1 and L2 category pages. Meaning as long as the broader content category has a sub-category, it still creates a separate landing page. In my team's case, this often creates blank pages, as we only fill out the page at the lowest sub-category (L3).
• Hyperlinks are traditionally shown as blue, however, this results into very monotonously blue pages in cases where a lot of information is being linked.

Incentivized

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

Incentivized

I am confident that Atlassian can come with additional and innovative macros and functions to add value to Confluence. In 6 months, Atlassian transformed a good collaborative tools into a more comprehensive system that can help manage projects and processes, as well as "talk" with other Atlassian products like Jira. We are in fact learning more about Jira to evaluate a possible fit to complement our tool box.

Great for organizing knowledge in a hierarchical format. Seamless for engineering and product teams managing software development. Helps in formatting pages effectively, reducing manual work. Tracks changes well and allows for easy rollbacks. Granular controls for who can view/edit pages. Search function is not great which needs improvement. Hire some google engineers

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I do not recall having outages or applications error so far, very reliable and available.

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We never worked against the tide while using Confluence. Everything loads considerably fast, even media components like videos (hosted on the platform or embed external videos from Youtube, for example). We are not using heavy media components a lot, but in the rare occasion we happen to use one we have no problems whatsoever.

Incentivized

This rating is specifically for Atlassian's self-help documentation on their website. Often times, it is not robust enough to cover a complex usage of one of their features. Frequently, you can find an answer on the web, but not from Atlassian. Instead, it is usually at a power user group elsewhere on the net.

Incentivized

Overall, I am very satisfied with the initial implementation (and the subsequent upgrades and implementations made over the years).

This product has never rose to the level of being an major issue at an executive level. It has quietly and valiantly done it's job for our company!

Incentivized

I would say it is the leader in the industry and was easily the number one choice in two of the three places I have implemented a marketing automation platform. Hubspot is its closest competitor and ended up being the better choice for a membership association but the Adobe product can doo all the things and do them well. Just make sure you get all the discounts available before closing the deal.

Incentivized

We chose Atlassian Confluence over SharePoint because it's much more user-friendly and intuitive. Atlassian Confluence makes collaboration and knowledge sharing easier with its simpler interface and better search. While SharePoint can be powerful, it often feels clunky and complex, making it harder for our team to actually use it.

Incentivized

This tool is very adaptable. So much so we use it for three completely separate projects, in three very different ways.

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• It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
• A/B testing is very helpful to ensure the best email is being chosen to get sent out.
• Our deliverability has improved a lot.

Incentivized

• The AI feature which lets me find relevant documents while reading one document is really beneficial.
• Centralising of knowledge systems is one of the key differentiators for large organisations.
• As long as folks keep using Google Docs and Atlassian Confluence, there is going to be a challenge in building a continuum.

Incentivized