What users are saying about

Adobe Social

40 Ratings

Salesforce

Top Rated
2063 Ratings

Adobe Social

40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

Salesforce

Top Rated
2063 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

Salesforce

Salesforce is amazing for many scenarios, pretty hard to find one that doesn't fit. It's great if you are an executive who needs to know everything about an account prior to a meeting, but doesn't want to have to look in a million different places. If you are a sales rep, and you need to know how many opportunities you've created or what's in your pipeline, your dashboard has it. Say you are a customer success manager, and you need to find out when or why a certain customer churned, theoretically it's all there in the opportunity. You should have their entire history, products suites, surveys and any supporting notes and documents.The only scenario I don't think SFDC excels in would be utilizing it as a ticketing system. There are just too many systems specifically geared to that industry that have it more built out and user-friendly.
John Hilburn profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
Salesforce
Boolean keyword searches
Adobe Social
2.2
Salesforce
Filtering out noise/spam
Adobe Social
2.1
Salesforce
Sentiment analysis
Adobe Social
2.1
Salesforce
Broad channel coverage
Adobe Social
3.1
Salesforce

Publishing

Adobe Social
3.2
Salesforce
Content planning and scheduling
Adobe Social
4.2
Salesforce
Audience targeting
Adobe Social
3.2
Salesforce
Content optimization
Adobe Social
2.2
Salesforce
Workflow management
Adobe Social
3.2
Salesforce

Engagement

Adobe Social
2.2
Salesforce
Automated routing and prioritization
Adobe Social
2.2
Salesforce
Customer interaction histories
Adobe Social
2.2
Salesforce
Bulk actions
Adobe Social
2.1
Salesforce

Marketing

Adobe Social
2.1
Salesforce
Lead generation
Adobe Social
2.1
Salesforce
Content marketing
Adobe Social
2.2
Salesforce
Paid media management
Adobe Social
2.1
Salesforce
Campaigns and promotions
Adobe Social
2.1
Salesforce

Channel coverage/integration

Adobe Social
3.0
Salesforce
Twitter
Adobe Social
4.2
Salesforce
Facebook
Adobe Social
3.2
Salesforce
LinkedIn
Adobe Social
3.1
Salesforce
Google+
Adobe Social
3.1
Salesforce
Instagram
Adobe Social
3.0
Salesforce
Pinterest
Adobe Social
3.0
Salesforce
YouTube
Adobe Social
1.1
Salesforce

Reporting/analytics

Adobe Social
2.2
Salesforce
Campaign success analytics
Adobe Social
2.2
Salesforce
Real-time tracking
Adobe Social
2.1
Salesforce
Competitor analysis
Adobe Social
2.2
Salesforce

Account management

Adobe Social
2.6
Salesforce
Role-based user permissions & privileges
Adobe Social
3.1
Salesforce
Mobile access
Adobe Social
2.0
Salesforce

Sales Force Automation

Adobe Social
Salesforce
8.3
Customer data management / contact management
Adobe Social
Salesforce
8.7
Workflow management
Adobe Social
Salesforce
8.1
Territory management
Adobe Social
Salesforce
8.3
Opportunity management
Adobe Social
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Social
Salesforce
7.9
Contract management
Adobe Social
Salesforce
7.7
Quote & order management
Adobe Social
Salesforce
8.0
Interaction tracking
Adobe Social
Salesforce
9.0
Channel / partner relationship management
Adobe Social
Salesforce
8.1

Customer Service & Support

Adobe Social
Salesforce
8.5
Case management
Adobe Social
Salesforce
9.0
Call center management
Adobe Social
Salesforce
8.4
Help desk management
Adobe Social
Salesforce
8.3

Marketing Automation

Adobe Social
Salesforce
7.6
Lead management
Adobe Social
Salesforce
8.2
Email marketing
Adobe Social
Salesforce
7.1

CRM Project Management

Adobe Social
Salesforce
7.8
Task management
Adobe Social
Salesforce
8.4
Billing and invoicing management
Adobe Social
Salesforce
6.7
Reporting
Adobe Social
Salesforce
8.2

CRM Reporting & Analytics

Adobe Social
Salesforce
8.4
Forecasting
Adobe Social
Salesforce
8.1
Pipeline visualization
Adobe Social
Salesforce
8.6
Customizable reports
Adobe Social
Salesforce
8.5

Customization

Adobe Social
Salesforce
8.0
Custom fields
Adobe Social
Salesforce
8.3
Custom objects
Adobe Social
Salesforce
8.3
Scripting environment
Adobe Social
Salesforce
7.5
API for custom integration
Adobe Social
Salesforce
7.8

Security

Adobe Social
Salesforce
8.7
Single sign-on capability
Adobe Social
Salesforce
8.8
Role-based user permissions
Adobe Social
Salesforce
8.6

Social CRM

Adobe Social
Salesforce
7.0
Social data
Adobe Social
Salesforce
7.1
Social engagement
Adobe Social
Salesforce
6.9

Integrations with 3rd-party Software

Adobe Social
Salesforce
7.8
Marketing automation
Adobe Social
Salesforce
8.3
Compensation management
Adobe Social
Salesforce
7.3

Platform

Adobe Social
Salesforce
7.5
Mobile access
Adobe Social
Salesforce
7.5

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • Salesforce is great at day to day organization through schedules tasks and events. It helps with efficiency as you have your required tasks laid out for you as soon as you log in.
  • Customization in Salesforce is both a blessing and a curse. If you understand how to utilize custom fields to better organize your list views and reporting it is invaluable.
  • Being able to mass email directly from the platform is great as it automatically logs the activity and streamlines the process
John Cupoli profile photo

Cons

  • Updating the #'s. Sometimes I would have to wait a day or two for this update.
  • Faster responses: I would have to wait at least a day or two to hear back from customer service.
  • Layout: sometimes the layout of things was hard to find.
Robert Randle profile photo
  • There is a lot of room for improvement around quoting products for orgs that sell anything more complex than one line items. A configuration option is desperately needed but will probably not be updated since there are so many 3rd party apps that can be plugged in. Many of them are more complex and too expensive for what is needed, so some native improvements to Salesforce would be appreciated
  • The UI is a bit outdated compared to a lot of newer platforms on the market but still not bad for a CRM. Hopefully the next UI update will include some of the navigation features seen in recent project management tools
Joy Wallis profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Like I said previously, Adobe Social is the Cadillac of Social Listening Tools. It provides everything you need in one platform
Melissa Butler profile photo
Salesforce10.0
Based on 48 answers
We can't really leave! Rebuilding what we built in SFDC (custom objects, VisualForce pages, the data themselves, APEX triggers, etc.) would take 1000s of hours and would be insanely ROI-negative. This is the thing with a critical system like SFDC--you can't really leave, or at least not without massive pain. Be absolutely sure you want the system before committing. Think about it--SFDC has every incentive to make it hard to leave. Can't blame them--it's a brilliant business model.
Andy Hasselwander profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Salesforce8.0
Based on 34 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Salesforce4.9
Based on 30 answers
Customer services was friendly. For development objects and for business process adjustments, you are better served by a 3rd party Salesforce consulting partner.
Rob Gottschalk profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Salesforce9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo
The tools that SalesForce has are more improved than others like HubSpot, and are very smooth and stable. When I did my research on the market, I found out that SalesForce has a 5 star rating, over the 4 stars for other similar softwares. My criteria is to work with proven technologies, which is better than trying something new every three months when I find out it's waste of time or that there is a better software on the market.
Yemsi Pino profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Salesforce8.3
Based on 5 answers
They have a chatter function which is great! You can easily create group dashboards and reports.
Stratford Canning profile photo

Data Integration

No score
No answers yet
No answers on this topic
Salesforce8.4
Based on 5 answers
It’s real-time, quick access, and easily compatible with over systems.
Stratford Canning profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • No impact really. Other than getting other employees to look at posting content.
Sandy Adam profile photo
  • Streamlined processes
  • Limited things falling through the cracks
  • Increased ease of visibility across firm
Shawn Petrunak profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details