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40 Ratings

Salesforce

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Top Rated
2118 Ratings
40 Ratings
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Score 6.8 out of 101

Salesforce

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Top Rated
2118 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Social

Adobe Social is well suited for writing and scheduling most posts. It's less appropriate for Twitter video and social analytics depending on the needs of your client. Other products worth looking at are Hootsuite or Sprout Social
No photo available

Salesforce

Salesforce is amazing for many scenarios, pretty hard to find one that doesn't fit. It's great if you are an executive who needs to know everything about an account prior to a meeting, but doesn't want to have to look in a million different places. If you are a sales rep, and you need to know how many opportunities you've created or what's in your pipeline, your dashboard has it. Say you are a customer success manager, and you need to find out when or why a certain customer churned, theoretically it's all there in the opportunity. You should have their entire history, products suites, surveys and any supporting notes and documents.The only scenario I don't think SFDC excels in would be utilizing it as a ticketing system. There are just too many systems specifically geared to that industry that have it more built out and user-friendly.
John Hilburn profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Salesforce
Boolean keyword searches
Adobe Social
2.1
Salesforce
Filtering out noise/spam
Adobe Social
2.1
Salesforce
Sentiment analysis
Adobe Social
2.1
Salesforce
Broad channel coverage
Adobe Social
3.1
Salesforce

Publishing

Adobe Social
3.1
Salesforce
Content planning and scheduling
Adobe Social
4.1
Salesforce
Audience targeting
Adobe Social
3.1
Salesforce
Content optimization
Adobe Social
2.1
Salesforce
Workflow management
Adobe Social
3.1
Salesforce

Engagement

Adobe Social
2.1
Salesforce
Automated routing and prioritization
Adobe Social
2.1
Salesforce
Customer interaction histories
Adobe Social
2.1
Salesforce
Bulk actions
Adobe Social
2.1
Salesforce

Marketing

Adobe Social
2.1
Salesforce
Lead generation
Adobe Social
2.0
Salesforce
Content marketing
Adobe Social
2.1
Salesforce
Paid media management
Adobe Social
2.0
Salesforce
Campaigns and promotions
Adobe Social
2.1
Salesforce

Channel coverage/integration

Adobe Social
2.9
Salesforce
Twitter
Adobe Social
4.1
Salesforce
Facebook
Adobe Social
3.1
Salesforce
LinkedIn
Adobe Social
3.0
Salesforce
Google+
Adobe Social
3.1
Salesforce
Instagram
Adobe Social
3.0
Salesforce
Pinterest
Adobe Social
3.0
Salesforce
YouTube
Adobe Social
1.1
Salesforce

Reporting/analytics

Adobe Social
2.1
Salesforce
Campaign success analytics
Adobe Social
2.1
Salesforce
Real-time tracking
Adobe Social
2.1
Salesforce
Competitor analysis
Adobe Social
2.1
Salesforce

Account management

Adobe Social
2.5
Salesforce
Role-based user permissions & privileges
Adobe Social
3.1
Salesforce
Mobile access
Adobe Social
2.0
Salesforce

Sales Force Automation

Adobe Social
Salesforce
8.3
Customer data management / contact management
Adobe Social
Salesforce
8.7
Workflow management
Adobe Social
Salesforce
8.1
Territory management
Adobe Social
Salesforce
8.4
Opportunity management
Adobe Social
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Social
Salesforce
8.0
Contract management
Adobe Social
Salesforce
7.7
Quote & order management
Adobe Social
Salesforce
8.0
Interaction tracking
Adobe Social
Salesforce
9.0
Channel / partner relationship management
Adobe Social
Salesforce
8.1

Customer Service & Support

Adobe Social
Salesforce
8.5
Case management
Adobe Social
Salesforce
9.0
Call center management
Adobe Social
Salesforce
8.4
Help desk management
Adobe Social
Salesforce
8.3

Marketing Automation

Adobe Social
Salesforce
7.7
Lead management
Adobe Social
Salesforce
8.2
Email marketing
Adobe Social
Salesforce
7.2

CRM Project Management

Adobe Social
Salesforce
7.8
Task management
Adobe Social
Salesforce
8.4
Billing and invoicing management
Adobe Social
Salesforce
6.7
Reporting
Adobe Social
Salesforce
8.3

CRM Reporting & Analytics

Adobe Social
Salesforce
8.4
Forecasting
Adobe Social
Salesforce
8.0
Pipeline visualization
Adobe Social
Salesforce
8.6
Customizable reports
Adobe Social
Salesforce
8.5

Customization

Adobe Social
Salesforce
8.0
Custom fields
Adobe Social
Salesforce
8.3
Custom objects
Adobe Social
Salesforce
8.3
Scripting environment
Adobe Social
Salesforce
7.6
API for custom integration
Adobe Social
Salesforce
7.9

Security

Adobe Social
Salesforce
8.7
Single sign-on capability
Adobe Social
Salesforce
8.7
Role-based user permissions
Adobe Social
Salesforce
8.7

Social CRM

Adobe Social
Salesforce
7.0
Social data
Adobe Social
Salesforce
7.1
Social engagement
Adobe Social
Salesforce
6.9

Integrations with 3rd-party Software

Adobe Social
Salesforce
8.0
Marketing automation
Adobe Social
Salesforce
8.4
Compensation management
Adobe Social
Salesforce
7.5

Platform

Adobe Social
Salesforce
7.5
Mobile access
Adobe Social
Salesforce
7.5

Pros

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
No photo available
  • Salesforce is great at day to day organization through schedules tasks and events. It helps with efficiency as you have your required tasks laid out for you as soon as you log in.
  • Customization in Salesforce is both a blessing and a curse. If you understand how to utilize custom fields to better organize your list views and reporting it is invaluable.
  • Being able to mass email directly from the platform is great as it automatically logs the activity and streamlines the process
John Cupoli profile photo

Cons

  • Very poor reporting features
  • Product is very rarely updated with new features
  • Feels like a Beta product
Chris Cartwright profile photo
  • More ability to generate custom rollup summaries beyond the current maximum of 15 fields. Without perfect foresight into future needs of objects that you create, you could find yourself without the ability to create what you need without resorting to APEX coding classes and triggers.
  • Reporting integration with their B2B company Pardot and B2C company ExactTarget, both owed by Salesforce.
  • Scheduling of joined or multi-block reporting.
  • Standard Order and Products objects having the ability to be fully integrated with Accounts object (A full One-to-Many relationship) including master detail relationships.
Brian Boggs profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Product is not evolving, gaps are never overcome, and reporting is poor. It's not an innovative product.
Chris Cartwright profile photo
Salesforce10.0
Based on 48 answers
Now that we are using Salesforce, without it we could not properly track sales opportunities or leads. It would become very overwhelming for our sales team and nearly impossible for management to forecast.
Nicholas Zgorski profile photo

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
Salesforce8.0
Based on 34 answers
The system has been refined over the years to be very useful to Sales, Marketing and Support staff alike.
Todd Duclos profile photo

Reliability and Availability

Adobe Social7.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.8
Based on 27 answers
They always advise of maintenance windows which never interrupt daily processes and I have only experienced 1 outage in my 5 years of working with SF which was resolved in less than 10 minutes.
April Barclay profile photo

Performance

Adobe Social5.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
Salesforce4.9
Based on 30 answers
Employees are available in roughly 26 languages, quick turnaround times, visibility into issue status, quick and knowledgeable service support techs, solid & efficient solutions.
Kyle Dugger profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
Salesforce9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright profile photo
InsideSales was great for making outbound dials but we found it difficult to use as a CRM system and it didn't offer the same flexibility for integrating with other platforms that Salesforce does.
Angela Medlar profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • Combination of Omniture and Adobe Social help to connect the dots between social engagement and site activity, leading to greater insight into the buying trends of customers.
No photo available
  • Better overall understanding of the full client experience as a lead moves through the process. It is really nice to have our internal teams using the same system and we can track how long it takes to move through each phase
  • Collaboration among teams has greatly increased with Chatter. Our remote users have no lag time when sharing updates or files, and our handoff from sales to services is primarily done via the chatter feed
Joy Wallis profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details