Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
N/A
ConfigCat
Score 8.8 out of 10
N/A
ConfigCat allows the user to launch new features and change software configuration without (re)deploying code. ConfigCat SDKs enable easy integration with any web, mobile or backend applications. The ConfigCat website enables non-developers too to switch ON/OFF application features or change software configuration. This way the user can decouple feature launches and configuration from code deployment.
$0
per month
LaunchDarkly
Score 7.7 out of 10
N/A
LaunchDarkly provides a feature management platform that enables DevOps and Product teams to use feature flags at scale. This allows for greater collaboration among team members, and increased usability testing before full-scale feature deployment.
$12
per month
Pricing
Adobe Target
ConfigCat
LaunchDarkly
Editions & Modules
No answers on this topic
Free
$0.00
per month
Professional
$49.00
per month
Unlimited
$199.00
per month
Dedicated on-premise infra
$1499.00
per month
Dedicated hosted infra
$1499.00
per month
Foundation
$12
per month per Service Connection per month, or $10 per 1k client-side MAU per mo
Enterprise
Custom
Guardian
Custom
Offerings
Pricing Offerings
Adobe Target
ConfigCat
LaunchDarkly
Free Trial
No
Yes
Yes
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Optional
Additional Details
—
Fair pricing policy: All features available in all plans, even in Free. Simple and predictable prices. No hidden fees. We don't charge for team size. We don't charge for MAUs (monthly active users). Our plans only differ in limitations.
Discount available on the Foundation plan for annual pricing.
More Pricing Information
Community Pulse
Adobe Target
ConfigCat
LaunchDarkly
Considered Multiple Products
Adobe Target
No answer on this topic
ConfigCat
Verified User
Director
Chose ConfigCat
ConfigCat isn't 'battleship' class with tons of bells of whistles when compared to Optimizely or LaunchDarkly. Having said that, it does what we needed it to do and had a roadmap to add any functionality that we have felt as a shortcoming. ConfigCat is also a fraction of the …
Verified User
Director
Chose ConfigCat
CC offers a little bit more valuable features to us as LD but to a considerably lower price. CC support is also far superior in both quality and speed. LD has more features we don't need but still would havd to pay for. CC has a very suitable growth model for us.
Verified User
Manager
Chose ConfigCat
The pricing model was a lot better for our usage model - we didn't need to worry about paying for each individual user.
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
If you are looking for an experimentation/feature flag style tool that is quick to adopt and provides enough functionality for light/medium use cases, then this is the tool for you. Additionally, they are growing and expanding their functionality and feature set so they can grow alongside you and your needs. The publicly accessible roadmap is also a great benefit to see where time is being spent on which feature next.
If a new feature should be added but unsure of how it will actually work or how users will accept the new enhancement or change, this tool allows you test and measure initial results. This saves so much time and energy knowing the results before it is deployed and might have low user adoption or acceptance.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
A/B or Multi Variant Testing as a methodology to gather insight from customer usage. Experimentation as a feature within LaunchDarkly offers information around the success of one variant over another and whether the experiment has reached statistical significance.
Being able to decouple deployment of code from the release of a feature is hugely valuable.
Development teams are empowered to manage features within their production applications for reliability or testing purposes.
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
Just everything from the website to locating what i need (docs) specific to my platforms is super easy. Not to mention the support articles answering previous questions
It's very easy to create new feature flags and set them properly. It is more difficult to get LaunchDarkly integrated within a distributed system so that flags can be used. Especially on stateless servers where gating features by user is not easy. Overall though, it is very easy to get started and I like how simple it is to use.
From what I have seen, LaunchDarkly integrates well with your code and also services you might have in your tech ecosystem. We use Jenkins for automation and we were able to use it to build pipelines to automate the control of LaunchDarkly toggles in our code.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
They have a community Slack channel that is open to anyone. They always seem to have people in there, even over the weekends and are always happy to answer any questions you have,
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
At iBinder we searched for and vetted several suppliers of a feature toggle service to handle feature toggling in our production environment. In addition to our functional requirements, it was crucial for us to find a partner that could deliver an EU-compliant service. We finally decided to sign a service agreement with ConfigCat. This has been a real success story for us – in addition to being compliant, ConfigCat delivers an amazing, flexible, and reliable service. They continue to impress by also being very transparent and having a fantastic support and they are very solution oriented and accommodating when it comes to our feature requests etc. We have now used ConfigCat for approximately 2 years and we give our warmest recommendations to anyone who needs a stable, reliable and EU-compliant feature toggle service.
LaunchDarkly stood out to us because it put control of the application within the hands of our engineers. We didn't want to allow business users to manipulate the production site via a third-party tool. Instead, our focus was on delivering faster as an engineering team.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
Allowed us to migrate seamlessly from a major customer communication system to another, reducing end-user friction and production bugs by being able to turn features off if they didn't work as intended.
We went from zero experimentation to running 10-20 experiments concurrently across systems. Engineering teams are thinking in an experimentation mindset.
Improved developer experience with some teams moving to Trunk-based Development.
Increased deployment frequency due to smaller code releases.
Validation of the technical and business value of work is achieved more quickly through smaller pieces of work and through experimenting with a small group of users before a feature gets to 100% of customers.
