What users are saying about
112 Ratings
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Score 7.7 out of 101
71 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

Let go of your preconceptions about what you think will win a user experience test, but keep hold of your marketing savvy.
Paul Labrise profile photo

Google Content Experiments

I'm a believer in ongoing website optimization. This being said, I would suggest every website owner run A/B tests at all times. Google Content Experiments is an easy and free way to get started
Mark Castaldo profile photo

Pros

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo
  • Free
  • Easy to use if you already use Google Analytics - literally a few minutes to set up a test
  • Fully integrated with Google Analytics - so you can use your existing conversion goals, and no confusion over metrics.
Salvatore Polizzi McDonagh profile photo

Cons

  • User interface needed a lot of work, in particular with the use of MBoxes. This has supposedly been improved upon though with the latest release.
  • To build out specific segments required direct knowledge of how to write javascript, which isn't in the wheelhouse of our marketing team.
  • Creating offers required direct knowledge of html.
No photo available
  • Multivariate testing
  • Ability to drop losing variants during a test
  • Ability to manually choose split of traffic between variants
Salvatore Polizzi McDonagh profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
This software is the most difficult to use in the industry but also the most robust. With the excellent support we receive this is a great product.
No photo available
Google Content Experiments7.5
Based on 10 answers
With Google Content Experiments it is just so quick and easy to set up an experiment. Using Google Analytics daily, it just feels wrong not to have at least one content experiment running.
Salvatore Polizzi McDonagh profile photo

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Usability and implementation is harder with other products than with Test and Target.
Petrik Oh profile photo
If you are looking for a more advanced great value for money solution I would recommend investigating Visual Website Optimizer. For a more powerful enterprise level solution with the option to have a fully managed service I would recommend Maxymiser.
John Mills profile photo

Return on Investment

  • Increases in conversion of 50-100% depending on the pages.
Bryant Hoopes profile photo
  • Improved funnel conversion
  • Improved call-to-action clickthrough rates
Eric Olsen profile photo

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Content Experiments

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details