Adobe Target vs. Google Content Experiments (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Target
Score 7.5 out of 10
N/A
Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Pricing
Adobe TargetGoogle Content Experiments (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe TargetGoogle Content Experiments (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe TargetGoogle Content Experiments (discontinued)
Considered Both Products
Adobe Target

No answer on this topic

Google Content Experiments (discontinued)
Chose Google Content Experiments (discontinued)
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Chose Google Content Experiments (discontinued)
Google Content Experiment cannot compete with Adobe Test and Target, Quadratics or even Optimizley. It is harder to use with no editing interface, so pages must be actually developed. It doesn't allow for any advanced segmenting or multivarient testing. But it is free, so …
Top Pros
Top Cons
Features
Adobe TargetGoogle Content Experiments (discontinued)
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
9 Ratings
6% below category average
Google Content Experiments (discontinued)
9.2
1 Ratings
7% above category average
a/b experiment testing8.59 Ratings9.01 Ratings
Split URL testing8.28 Ratings10.01 Ratings
Multivariate testing8.28 Ratings10.01 Ratings
Multi-page/funnel testing7.36 Ratings9.01 Ratings
Cross-browser testing8.65 Ratings8.01 Ratings
Mobile app testing8.65 Ratings8.01 Ratings
Test significance7.69 Ratings9.01 Ratings
Visual / WYSIWYG editor7.78 Ratings10.01 Ratings
Advanced code editor8.07 Ratings9.01 Ratings
Page surveys7.84 Ratings8.01 Ratings
Visitor recordings8.24 Ratings8.01 Ratings
Preview mode8.28 Ratings8.01 Ratings
Test duration calculator8.18 Ratings10.01 Ratings
Experiment scheduler8.19 Ratings10.01 Ratings
Experiment workflow and approval7.96 Ratings8.01 Ratings
Dynamic experiment activation7.84 Ratings10.01 Ratings
Client-side tests8.57 Ratings10.01 Ratings
Server-side tests7.74 Ratings10.01 Ratings
Mutually exclusive tests8.28 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.4
9 Ratings
5% below category average
Google Content Experiments (discontinued)
10.0
1 Ratings
13% above category average
Standard visitor segmentation8.69 Ratings10.01 Ratings
Behavioral visitor segmentation8.28 Ratings10.01 Ratings
Traffic allocation control8.69 Ratings10.01 Ratings
Website personalization8.18 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Target
8.1
9 Ratings
5% below category average
Google Content Experiments (discontinued)
9.9
1 Ratings
15% above category average
Heatmap tool8.24 Ratings00 Ratings
Click analytics7.37 Ratings10.01 Ratings
Scroll maps7.84 Ratings00 Ratings
Form fill analysis8.74 Ratings10.01 Ratings
Conversion tracking8.28 Ratings10.01 Ratings
Goal tracking8.28 Ratings10.01 Ratings
Test reporting8.59 Ratings9.01 Ratings
Results segmentation8.28 Ratings10.01 Ratings
CSV export7.37 Ratings10.01 Ratings
Experiments results dashboard8.49 Ratings10.01 Ratings
Best Alternatives
Adobe TargetGoogle Content Experiments (discontinued)
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
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User Ratings
Adobe TargetGoogle Content Experiments (discontinued)
Likelihood to Recommend
6.8
(36 ratings)
9.0
(13 ratings)
Likelihood to Renew
6.3
(24 ratings)
7.5
(10 ratings)
Usability
1.1
(4 ratings)
-
(0 ratings)
Availability
6.1
(4 ratings)
-
(0 ratings)
Performance
8.0
(3 ratings)
-
(0 ratings)
Support Rating
3.5
(9 ratings)
8.0
(1 ratings)
In-Person Training
8.1
(3 ratings)
-
(0 ratings)
Online Training
6.1
(3 ratings)
-
(0 ratings)
Implementation Rating
7.2
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe TargetGoogle Content Experiments (discontinued)
Likelihood to Recommend
Adobe
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
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Discontinued Products
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
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Pros
Adobe
  • This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
  • It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
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Discontinued Products
  • Quick and easy to create and set up experiments
  • Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
  • Already integrated into Google Analytics and can measure results against your existing conversion goals
  • Allows nine possible variants to be A/B tested
  • Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
  • Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
  • Great value, it is free!
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Cons
Adobe
  • This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
  • The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
  • It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
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Discontinued Products
  • Their documentation is not the best and it's quite a steep learning curve.
  • They also don't tell you particularly well what sorts of things you should be testing.
  • Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.
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Likelihood to Renew
Adobe
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
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Discontinued Products
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
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Usability
Adobe
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
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Discontinued Products
No answers on this topic
Reliability and Availability
Adobe
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
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Discontinued Products
No answers on this topic
Performance
Adobe
The bottleneck is never the software program
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Discontinued Products
No answers on this topic
Support Rating
Adobe
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
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Discontinued Products
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
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In-Person Training
Adobe
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
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Discontinued Products
No answers on this topic
Online Training
Adobe
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
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Discontinued Products
No answers on this topic
Implementation Rating
Adobe
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
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Discontinued Products
No answers on this topic
Alternatives Considered
Adobe
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
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Discontinued Products
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Read full review
Return on Investment
Adobe
  • We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
  • We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
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Discontinued Products
  • CE has made efficient time use easy and fool-proof when it comes to learning the software
  • Because it integrates with other Google programs there is a benefit to track with Google Analytics
  • The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.
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ScreenShots