What users are saying about
125 Ratings
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Score 7.1 out of 100
2 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
6.9
Nielsen Marketing Cloud
a/b experiment testing
Adobe Target
6.5
Nielsen Marketing Cloud
Split URL testing
Adobe Target
6.0
Nielsen Marketing Cloud
Multivariate testing
Adobe Target
8.1
Nielsen Marketing Cloud
Multi-page/funnel testing
Adobe Target
7.7
Nielsen Marketing Cloud
Cross-browser testing
Adobe Target
7.3
Nielsen Marketing Cloud
Mobile app testing
Adobe Target
5.9
Nielsen Marketing Cloud
Test significance
Adobe Target
5.0
Nielsen Marketing Cloud
Visual / WYSIWYG editor
Adobe Target
4.7
Nielsen Marketing Cloud
Advanced code editor
Adobe Target
8.1
Nielsen Marketing Cloud
Page surveys
Adobe Target
6.9
Nielsen Marketing Cloud
Visitor recordings
Adobe Target
8.2
Nielsen Marketing Cloud
Preview mode
Adobe Target
7.2
Nielsen Marketing Cloud
Test duration calculator
Adobe Target
7.9
Nielsen Marketing Cloud
Experiment scheduler
Adobe Target
8.9
Nielsen Marketing Cloud
Experiment workflow and approval
Adobe Target
4.6
Nielsen Marketing Cloud
Dynamic experiment activation
Adobe Target
7.5
Nielsen Marketing Cloud
Client-side tests
Adobe Target
5.8
Nielsen Marketing Cloud
Server-side tests
Adobe Target
7.2
Nielsen Marketing Cloud
Mutually exclusive tests
Adobe Target
7.4
Nielsen Marketing Cloud

Audience Segmentation & Targeting

Adobe Target
7.6
Nielsen Marketing Cloud
Standard visitor segmentation
Adobe Target
7.0
Nielsen Marketing Cloud
Behavioral visitor segmentation
Adobe Target
7.4
Nielsen Marketing Cloud
Traffic allocation control
Adobe Target
7.7
Nielsen Marketing Cloud
Website personalization
Adobe Target
8.1
Nielsen Marketing Cloud

Results and Analysis

Adobe Target
5.5
Nielsen Marketing Cloud
Heatmap tool
Adobe Target
7.2
Nielsen Marketing Cloud
Click analytics
Adobe Target
4.6
Nielsen Marketing Cloud
Scroll maps
Adobe Target
7.8
Nielsen Marketing Cloud
Form fill analysis
Adobe Target
6.6
Nielsen Marketing Cloud
Conversion tracking
Adobe Target
4.2
Nielsen Marketing Cloud
Goal tracking
Adobe Target
4.7
Nielsen Marketing Cloud
Test reporting
Adobe Target
5.1
Nielsen Marketing Cloud
Results segmentation
Adobe Target
4.1
Nielsen Marketing Cloud
CSV export
Adobe Target
5.0
Nielsen Marketing Cloud
Experiments results dashboard
Adobe Target
6.0
Nielsen Marketing Cloud

Data Collection

Adobe Target
Nielsen Marketing Cloud
6.7
Collection of first-party data
Adobe Target
Nielsen Marketing Cloud
5.1
Collection of third-party data
Adobe Target
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Adobe Target
Nielsen Marketing Cloud
9.0

Data Classification

Adobe Target
Nielsen Marketing Cloud
5.7
Audience taxonomy
Adobe Target
Nielsen Marketing Cloud
5.1
Tag Management
Adobe Target
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Adobe Target
Nielsen Marketing Cloud
5.1

Ad Network Integration

Adobe Target
Nielsen Marketing Cloud
5.0
Data Transfer
Adobe Target
Nielsen Marketing Cloud
5.0
DSP integration
Adobe Target
Nielsen Marketing Cloud
5.0

DMP Analytics

Adobe Target
Nielsen Marketing Cloud
7.0
Campaign Analytics
Adobe Target
Nielsen Marketing Cloud
7.9
Audience Analytics
Adobe Target
Nielsen Marketing Cloud
6.1

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Support Rating

Adobe Target

Adobe Target 4.2
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Nielsen Marketing Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

Google Optimize - Way better than Adobe, even the free version. It automatically work with Google Analytics, and tracks revenue out of the box. Fantastic. Use this.Optimizely - As a paid service, this is another good option. Tracks revenue out of the box, good heatmapping, most basic features are included and actually work without needing tons of IT help. Customer support is excellent as well - actaully listens, answers questions fully, helps troubleshoot, and they will be happy to hop on a call or chat for instant service. Adobe Target does none of these things.
Ben Reckelhoff | TrustRadius Reviewer

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
6.0
Nielsen Marketing Cloud
5.9

Likelihood to Renew

Adobe Target
6.3
Nielsen Marketing Cloud

Usability

Adobe Target
1.1
Nielsen Marketing Cloud
8.0

Reliability and Availability

Adobe Target
6.1
Nielsen Marketing Cloud

Performance

Adobe Target
8.0
Nielsen Marketing Cloud

Support Rating

Adobe Target
4.2
Nielsen Marketing Cloud
5.0

In-Person Training

Adobe Target
8.1
Nielsen Marketing Cloud

Online Training

Adobe Target
6.1
Nielsen Marketing Cloud

Implementation Rating

Adobe Target
7.2
Nielsen Marketing Cloud

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