Adobe Target vs Nielsen Marketing Cloud | TrustRadius

What users are saying about

Score 7.1 out of 10

Based on 125 reviews and ratings

Score 5.9 out of 10

Based on 2 reviews and ratings

Feature Rating Comparison

Adobe Target

Nielsen Marketing Cloud

a/b experiment testing

Split URL testing

Multivariate testing

Multi-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Adobe Target

Nielsen Marketing Cloud

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Adobe Target

Nielsen Marketing Cloud

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Adobe Target

Nielsen Marketing Cloud

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

Adobe Target

Nielsen Marketing Cloud

Audience taxonomy

Tag Management

Data Analysis Dashboard

Adobe Target

Nielsen Marketing Cloud

Data Transfer

DSP integration

Adobe Target

Nielsen Marketing Cloud

Campaign Analytics

Audience Analytics

Pros

Because the software is established there is lots of online help available and most of the bugs have been worked out
Adobe has a vast supply of resources if your pockets are deep enough.
The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

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Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

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Audience building is completely intuitive and easy to do!
The audience planner tool helps easily assess duplication across segments and audiences
The NMC team is always there to lend a helping hand

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Manager, FAST

MindshareMarketing and Advertising, 1001-5000 employees

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Cons

There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

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Verified User

Analyst in Marketing

Internet Company, 1001-5000 employees

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Adding features.
Expanding options.
Allowing further customization.

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Verified User

Administrator in Marketing

Real Estate Company, 1-10 employees

View all 2 answers on this topic

Likelihood to Renew

Adobe Target 6.3

Based on 24 answers

We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish

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Director of Web Analytics & Optimisation

AVGComputer Software, 501-1000 employees

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No score

No answers yet

No answers on this topic

Usability

Adobe Target 1.1

Based on 4 answers

Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly

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Digital Producer

Guthy-Renker201-500 employees

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Nielsen Marketing Cloud 8.0

Based on 1 answer

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

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Verified User

Administrator in Marketing

Real Estate Company, 1-10 employees

View all 1 answers on this topic

Reliability and Availability

Adobe Target 6.1

Based on 4 answers

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

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Senior Web Analytics Manager

Wotif GroupTelecommunications, 1001-5000 employees

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No score

No answers yet

No answers on this topic

Performance

Adobe Target 8.0

Based on 3 answers

The bottleneck is never the software program

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Digital Producer

Guthy-Renker201-500 employees

View all 3 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Adobe Target 4.2

Based on 9 answers

On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision

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Data Analyst

Twin ValleyTelecommunications, 11-50 employees

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Nielsen Marketing Cloud 5.0

Based on 1 answer

I am rating this as neutral due to having minimal interaction with them

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Verified User

Administrator in Marketing

Real Estate Company, 1-10 employees

View all 1 answers on this topic

In-Person Training

Adobe Target 8.1

Based on 3 answers

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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No score

No answers yet

No answers on this topic

Online Training

Adobe Target 6.1

Based on 3 answers

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

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Product Analyst

Homes.comInformation Technology and Services, 51-200 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Adobe Target 7.2

Based on 5 answers

Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable

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Verified User

Analyst in Marketing

Computer Software Company, 10,001+ employees

View all 5 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

Google Optimize - Way better than Adobe, even the free version. It automatically work with Google Analytics, and tracks revenue out of the box. Fantastic. Use this.Optimizely - As a paid service, this is another good option. Tracks revenue out of the box, good heatmapping, most basic features are included and actually work without needing tons of IT help. Customer support is excellent as well - actaully listens, answers questions fully, helps troubleshoot, and they will be happy to hop on a call or chat for instant service. Adobe Target does none of these things.

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Marketing Analyst

eCampusRetail, 51-200 employees

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I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms

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Manager, FAST

MindshareMarketing and Advertising, 1001-5000 employees

View all 2 answers on this topic

Return on Investment

The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.

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Business Analyst, Web Marketing

Open to OpportunitiesEducation Management, 10,001+ employees

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Audience de-duplication
MTA tagging and results
Audience Building capabilities

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Manager, FAST

MindshareMarketing and Advertising, 1001-5000 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

Adobe Target

Nielsen Marketing Cloud

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