Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Databox
Score 10.0 out of 10
N/A
Databox is business intelligence software built for teams that need fast, actionable insights.
$199
per month
Supermetrics
Score 9.7 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Pricing
Agency AnalyticsDataboxSupermetrics
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
Professional
$199
per month
Growth
$499
per month
Premium
$999
per month
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Agency AnalyticsDataboxSupermetrics
Free Trial
YesYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).20% discount for annual pricing.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
Agency AnalyticsDataboxSupermetrics
Features
Agency AnalyticsDataboxSupermetrics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Agency Analytics
-
Ratings
Databox
9.3
8 Ratings
13% above category average
Supermetrics
-
Ratings
Pixel Perfect reports00 Ratings10.05 Ratings00 Ratings
Customizable dashboards00 Ratings8.98 Ratings00 Ratings
Report Formatting Templates00 Ratings8.98 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Agency Analytics
-
Ratings
Databox
8.6
8 Ratings
7% above category average
Supermetrics
-
Ratings
Drill-down analysis00 Ratings8.06 Ratings00 Ratings
Formatting capabilities00 Ratings8.98 Ratings00 Ratings
Integration with R or other statistical packages00 Ratings7.93 Ratings00 Ratings
Report sharing and collaboration00 Ratings9.48 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Agency Analytics
-
Ratings
Databox
8.3
8 Ratings
1% above category average
Supermetrics
-
Ratings
Publish to Web00 Ratings8.96 Ratings00 Ratings
Publish to PDF00 Ratings8.97 Ratings00 Ratings
Report Versioning00 Ratings7.74 Ratings00 Ratings
Report Delivery Scheduling00 Ratings8.98 Ratings00 Ratings
Delivery to Remote Servers00 Ratings7.13 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Agency Analytics
-
Ratings
Databox
7.7
7 Ratings
4% below category average
Supermetrics
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.36 Ratings00 Ratings
Location Analytics / Geographic Visualization00 Ratings7.04 Ratings00 Ratings
Predictive Analytics00 Ratings7.95 Ratings00 Ratings
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Score 9.0 out of 10
Medium-sized Companies
Supermetrics
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Score 9.7 out of 10
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User Ratings
Agency AnalyticsDataboxSupermetrics
Likelihood to Recommend
10.0
(16 ratings)
8.0
(8 ratings)
10.0
(12 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.8
(4 ratings)
9.8
(3 ratings)
-
(0 ratings)
User Testimonials
Agency AnalyticsDataboxSupermetrics
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
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Databox
I believe Databox can be an asset for any company. We are a small company, but I can see the value for large companies too. Databox is a great fit for departments or organizations that need to put their data into a readable form without needing a ton of reports. Databox allows you to save time and put together a nice report without having to do too much extra work. Once it is set up, it basically runs on its own at the frequency you set. I personally receive a daily report and have it sent to the respective people on the day of our meeting so we can quickly review it.
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Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
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Databox
  • Create dashboards from a variety of data sources.
  • Set & track goals based on the data and metrics provided.
  • Send alerts and scorecard updates to Slack and email automatically.
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Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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Databox
  • Some types of data can only be reported on for 1-2 months back. Unless I'm misunderstanding the function of the software this seems really weird. I can't figure out how to report on Activities more than 2 months ago
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Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Usability
AgencyAnalytics
No answers on this topic
Databox
Databox is an intuitive, well-designed platform that can be used by non-technical marketers. It is easy to learn, and while set up takes time, usability is high and the team has enjoyed creating custom dashboards and clients have also given us great feedback regarding its usability and value. While other BI tools are much more complex to navigate, Databox is a breeze.
Read full review
Supermetrics
No answers on this topic
Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Databox
I have really enjoyed using Databox and have seen the value of it in many ways. They also continue to improve the functions of it and grow their integrations and templates. I look forward to continuing to use Databox in the future, potentially even finding ways to incorporate it into other departments to help them with reporting as well.
Read full review
Supermetrics
No answers on this topic
Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
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Databox
Databox is unique in its ability to report from multiple data sources. Google Analytics is the standard when it comes to web metrics, but it's just one of the tools that integrates with Databox. Tableau is fantastic for data visualizations and reporting, but it's much more expensive than Databox, so it's not ideal for everyone. Tableau is also superior with customization
Read full review
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
Databox
  • It has helped us to show our value to clients
  • Easily digestible dashboards make it easy to understand what you're looking at
Read full review
Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

Databox Screenshots

Screenshot of a dashboard used to tack and monitor company’s metrics and KPIs.Screenshot of an example of a custom dashboard that can be built in minutes, without code.Screenshot of a custom report which can be created by adding dashboards, images, and text. In both slide and pageless format.Screenshot of an example of how to compare performance across companies, to see where there’s room to improve.Screenshot of an example prediction of how a campaign is likely to perform. These can be viewed over months, quarters, or years.Screenshot of an AI-generated summary of performance.

Supermetrics Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of