Airtable vs. Intuit Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.6 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$24
per month per seat
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Pricing
AirtableIntuit Mailchimp
Editions & Modules
Team
$24
per month per user
Business
$54
per month per user
Enterprise
Custom Pricing
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Offerings
Pricing Offerings
AirtableIntuit Mailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AirtableIntuit Mailchimp
Considered Both Products
Airtable
Chose Airtable
There's a load of free functionality available with Airtable, so it's less expensive. It's also way more intuitive and user-friendly compared to Insightly. As for Asana, I don't need that level of team collaboration at the moment, but I like that I can share whatever I create …
Chose Airtable
None of the other "art gallery" software programs that I researched (for three days) had the capability of being able to manipulate the database file input like AirTable does. Wix uses third party form generators which do not do the job as well as Airtable and even costs more …
Chose Airtable
Airtable is in a class of their own making. I don't know of another product that compares to them. They look like a spreadsheet and act like a database. It's perfect.
Chose Airtable
Airtable's customization features and ability to have multiple views sets it far apart from Asana.
Chose Airtable
Airtable is infinitely more customizable and robust. And it is much more affordable, too!
Chose Airtable
Podio - From our perspective, Podio was the most familiar product to Airtable, however ultimately we found the user interface of Airtable far more engaging and familiar to work with. Furthermore, Podio really struggled when trying to interact with greater volumes of data, the …
Intuit Mailchimp
Chose Intuit Mailchimp
I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin.
Features
AirtableIntuit Mailchimp
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
7.8
235 Ratings
1% above category average
Intuit Mailchimp
-
Ratings
Task Management8.9199 Ratings00 Ratings
Resource Management8.0193 Ratings00 Ratings
Gantt Charts8.489 Ratings00 Ratings
Scheduling7.4165 Ratings00 Ratings
Workflow Automation8.0143 Ratings00 Ratings
Team Collaboration8.0218 Ratings00 Ratings
Support for Agile Methodology8.3108 Ratings00 Ratings
Support for Waterfall Methodology8.580 Ratings00 Ratings
Document Management7.5170 Ratings00 Ratings
Email integration7.1115 Ratings00 Ratings
Mobile Access5.9191 Ratings00 Ratings
Timesheet Tracking7.793 Ratings00 Ratings
Change request and Case Management8.1102 Ratings00 Ratings
Budget and Expense Management7.2127 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Airtable
-
Ratings
Intuit Mailchimp
8.1
577 Ratings
6% above category average
WYSIWYG email editor00 Ratings8.3529 Ratings
Dynamic content00 Ratings8.0511 Ratings
Ability to test dynamic content00 Ratings8.0491 Ratings
Landing pages00 Ratings8.2397 Ratings
A/B testing00 Ratings7.7427 Ratings
Mobile optimization00 Ratings8.1527 Ratings
Email deliverability reporting00 Ratings8.6560 Ratings
List management00 Ratings8.2556 Ratings
Triggered drip sequences00 Ratings7.9379 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Airtable
-
Ratings
Intuit Mailchimp
8.9
69 Ratings
13% above category average
Lead nurturing automation00 Ratings7.460 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings8.266 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Airtable
-
Ratings
Intuit Mailchimp
8.0
120 Ratings
8% above category average
Calendaring00 Ratings7.648 Ratings
Event/webinar marketing00 Ratings8.5106 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Airtable
-
Ratings
Intuit Mailchimp
8.2
117 Ratings
11% above category average
Social sharing and campaigns00 Ratings8.2109 Ratings
Social profile integration00 Ratings8.2102 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Airtable
-
Ratings
Intuit Mailchimp
8.3
557 Ratings
12% above category average
Dashboards00 Ratings8.5221 Ratings
Standard reports00 Ratings8.5552 Ratings
Custom reports00 Ratings7.8122 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Airtable
-
Ratings
Intuit Mailchimp
7.8
125 Ratings
5% above category average
API00 Ratings7.9100 Ratings
Role-based workflow & approvals00 Ratings8.265 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.451 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.144 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings8.0103 Ratings
Best Alternatives
AirtableIntuit Mailchimp
Small Businesses
Stackby
Stackby
Score 8.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
InEight
InEight
Score 8.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
InEight
InEight
Score 8.3 out of 10
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PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirtableIntuit Mailchimp
Likelihood to Recommend
8.7
(237 ratings)
8.6
(565 ratings)
Likelihood to Renew
9.5
(5 ratings)
10.0
(53 ratings)
Usability
8.0
(36 ratings)
8.5
(434 ratings)
Availability
10.0
(2 ratings)
9.5
(6 ratings)
Performance
9.0
(1 ratings)
8.9
(7 ratings)
Support Rating
9.0
(30 ratings)
8.9
(19 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(2 ratings)
7.4
(22 ratings)
Configurability
10.0
(2 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(2 ratings)
8.0
(4 ratings)
Product Scalability
9.0
(2 ratings)
9.5
(6 ratings)
Vendor post-sale
8.0
(1 ratings)
10.0
(2 ratings)
Vendor pre-sale
8.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
AirtableIntuit Mailchimp
Likelihood to Recommend
Airtable
Airtable is an ideal platform for small and growing businesses to keep track of just about EVERYTHING they need to keep things running smoothly. It's a great way to keep tasks organized, and keep everyone on the same page with progress on all things. Our company finds the kanban particularly useful, as products go through a lifecycle from ideation to retirement, it's good to keep a database of what is in production, what's working, and what we've tried before. I can see the platform being challenging with much larger businesses, but for the small to medium businesses I've used the platform with, it is ideal.
Read full review
Intuit
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
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Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
Airtable
  • When records are deleted, there could be more options for what happens to associated records in other tables.
  • Multi-select fields should be sortable.
  • The per-user pricing model can be cumbersome when you need to share bases with third parties but can't use a publicly accessible URL.
Read full review
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
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Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Airtable
IMO the usability of this product is its greatest asset. The UI is clean and the menus are intuitive to the point where I'd feel confident having a non-spreadsheety colleague take on building an Airtable for the first time with next to no training. I can't say that about every table-like software product that I've used such as Notion.
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Intuit
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
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Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Airtable
Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long
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Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
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Intuit
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
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Intuit
No answers on this topic
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Airtable
Airtable was a really good fit for this specific use case as it provided a huge number of collaboration features in an intuitive and pleasant-to-use interface. The free tier worked initially with our work, and the upgrade pathway was fair and made sense for us.
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Intuit
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
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Contract Terms and Pricing Model
Airtable
I did not help purchase the product, but Airtable's per user pricing structure is inconvenient when some users only need occasional or read-only use.
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Intuit
No answers on this topic
Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Airtable
  • It gives us a real-time experience of working.
  • Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
  • Quality services.
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Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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ScreenShots

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.