Apollo.io vs. Brevo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Brevo
Score 8.8 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Pricing
Apollo.ioBrevo
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioBrevo
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
Apollo.ioBrevo
Considered Both Products
Apollo.io
Chose Apollo.io
I think Apollo.io stands out for the,the leads generation feature is a big deal for organisation.Alsi being able to automate outreach and personalize our email has been so much of value to us.
Chose Apollo.io
Apollo.io provides completed features, and more access on its free plan
Brevo

No answer on this topic

Features
Apollo.ioBrevo
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
141 Ratings
5% above category average
Brevo
-
Ratings
Advanced search8.3138 Ratings00 Ratings
Identification of new leads8.3140 Ratings00 Ratings
List quality8.0140 Ratings00 Ratings
List upload/download8.5131 Ratings00 Ratings
Ideal customer targeting7.9138 Ratings00 Ratings
Load time/data access8.4139 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
139 Ratings
5% above category average
Brevo
-
Ratings
Contact information8.2139 Ratings00 Ratings
Company information8.3139 Ratings00 Ratings
Industry information8.0137 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
137 Ratings
6% above category average
Brevo
-
Ratings
Lead qualification process7.7126 Ratings00 Ratings
Smart lists and recommendations7.7125 Ratings00 Ratings
Salesforce integration8.778 Ratings00 Ratings
Company/business profiles8.0132 Ratings00 Ratings
Alerts and reminders7.7115 Ratings00 Ratings
Data hygiene7.5132 Ratings00 Ratings
Automatic data refresh7.8127 Ratings00 Ratings
Tags7.7108 Ratings00 Ratings
Filters and segmentation8.3132 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
124 Ratings
4% above category average
Brevo
-
Ratings
Sales email templates7.6123 Ratings00 Ratings
Append emails to records7.9114 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
Brevo
8.1
210 Ratings
2% above category average
WYSIWYG email editor00 Ratings8.4189 Ratings
Dynamic content00 Ratings8.4170 Ratings
Ability to test dynamic content00 Ratings8.2162 Ratings
Landing pages00 Ratings6.011 Ratings
A/B testing00 Ratings6.510 Ratings
Mobile optimization00 Ratings8.7188 Ratings
Email deliverability reporting00 Ratings9.2206 Ratings
List management00 Ratings9.1203 Ratings
Triggered drip sequences00 Ratings8.6120 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Brevo
7.9
201 Ratings
4% above category average
Dashboards00 Ratings8.019 Ratings
Standard reports00 Ratings9.0200 Ratings
Custom reports00 Ratings6.810 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Apollo.io
-
Ratings
Brevo
9.6
140 Ratings
19% above category average
Link Tracking00 Ratings9.6140 Ratings
Best Alternatives
Apollo.ioBrevo
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioBrevo
Likelihood to Recommend
8.7
(163 ratings)
9.4
(230 ratings)
Likelihood to Renew
8.2
(2 ratings)
10.0
(10 ratings)
Usability
8.3
(133 ratings)
9.4
(27 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
9.9
(13 ratings)
Implementation Rating
5.5
(1 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioBrevo
Likelihood to Recommend
Apollo.io
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
Read full review
Brevo (Sendinblue, Inc)
Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
Brevo (Sendinblue, Inc)
  • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
  • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
  • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
  • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Usability
Apollo.io
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
Read full review
Brevo (Sendinblue, Inc)
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
Performance
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
Alternatives Considered
Apollo.io
Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
Read full review
Brevo (Sendinblue, Inc)
Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
We selected Sendinblue initially because of price.
Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
Read full review
Scalability
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
Return on Investment
Apollo.io
  • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
  • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
  • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
Read full review
Brevo (Sendinblue, Inc)
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins