Apollo.io vs. Brevo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Brevo
Score 8.5 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Pricing
Apollo.ioBrevo
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
per month
Starter
$9
per month
Standard
$18
per month
Professional
$499
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioBrevo
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Brevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $9 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
Apollo.ioBrevo
Considered Both Products
Apollo.io
Chose Apollo.io
I think Apollo.io stands out for the,the leads generation feature is a big deal for organisation.Alsi being able to automate outreach and personalize our email has been so much of value to us.
Chose Apollo.io
Apollo.io provides completed features, and more access on its free plan
Brevo
Chose Brevo
I selected Brevo for specific use cases involving entrepeneurs, the user experience is particularly easy to use and requires less training than the tools I mentioned above. It sufficiently meets their needs, which include but are not limited to: contact and pipeline …
Features
Apollo.ioBrevo
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
172 Ratings
6% above category average
Brevo
-
Ratings
Advanced search8.4168 Ratings00 Ratings
Identification of new leads8.3168 Ratings00 Ratings
List quality7.8170 Ratings00 Ratings
List upload/download8.5159 Ratings00 Ratings
Ideal customer targeting8.0166 Ratings00 Ratings
Load time/data access8.2168 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
170 Ratings
4% above category average
Brevo
-
Ratings
Contact information8.1170 Ratings00 Ratings
Company information8.2170 Ratings00 Ratings
Industry information8.0168 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
168 Ratings
5% above category average
Brevo
-
Ratings
Lead qualification process7.7157 Ratings00 Ratings
Smart lists and recommendations7.6155 Ratings00 Ratings
Salesforce integration8.299 Ratings00 Ratings
Company/business profiles8.1162 Ratings00 Ratings
Alerts and reminders7.7143 Ratings00 Ratings
Data hygiene7.5161 Ratings00 Ratings
Automatic data refresh7.5155 Ratings00 Ratings
Tags7.7132 Ratings00 Ratings
Filters and segmentation8.2158 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
151 Ratings
3% above category average
Brevo
-
Ratings
Sales email templates7.7150 Ratings00 Ratings
Append emails to records7.8139 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Apollo.io
-
Ratings
Brevo
7.9
217 Ratings
1% below category average
WYSIWYG email editor00 Ratings8.3196 Ratings
Dynamic content00 Ratings8.0177 Ratings
Ability to test dynamic content00 Ratings7.8168 Ratings
Landing pages00 Ratings6.011 Ratings
A/B testing00 Ratings6.510 Ratings
Mobile optimization00 Ratings8.4193 Ratings
Email deliverability reporting00 Ratings8.7212 Ratings
List management00 Ratings8.6209 Ratings
Triggered drip sequences00 Ratings8.4124 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Apollo.io
-
Ratings
Brevo
7.8
205 Ratings
1% above category average
Dashboards00 Ratings8.019 Ratings
Standard reports00 Ratings8.7204 Ratings
Custom reports00 Ratings6.810 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Apollo.io
-
Ratings
Brevo
9.0
146 Ratings
11% above category average
Link Tracking00 Ratings9.0146 Ratings
Best Alternatives
Apollo.ioBrevo
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioBrevo
Likelihood to Recommend
8.7
(162 ratings)
9.3
(231 ratings)
Likelihood to Renew
8.0
(2 ratings)
10.0
(10 ratings)
Usability
8.3
(134 ratings)
9.2
(28 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
9.9
(13 ratings)
Implementation Rating
5.5
(1 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Apollo.ioBrevo
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
Brevo (Sendinblue, Inc)
Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner. Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Brevo (Sendinblue, Inc)
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
Brevo (Sendinblue, Inc)
  • Onboarding can be a bit tricky. As with most WordPress additions, different plugins will have different configurations. Don't expect to install and just click activate.
  • Online support is highly technical. Email is its own beast and even good digital may not know more than the basics.
  • The reporting is strangely not intuitive or even very end-user friendly even with the robust data being tracked.
  • Composing in their editor can sometimes sync differently. Just like a video game, it's helpful to save often despite the autosave.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Brevo (Sendinblue, Inc)
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Brevo (Sendinblue, Inc)
It's okay, it's easy to use, has good features, and good automation options, but it lacks better delivery support. Many messages end up in spam, even though I have a dedicated IP address that I pay for separately, and I think it needs more design options to make emails stand out, especially in terms of typography. That's why I'm not giving it a 10. It also lacks integration with other tools. EStá bien, es fácil de usar, tiene buenas funcionalidades, tiene buenas opciones de automatización, le falta mayor apoyo en cuanto a entrega, muchos de los mensajes se vana spam, aun cuando tengo una IP dedicada que pago por aparte y creo que faltan opciones de diseño para que los correos puedan ser diferentes, sobre todo en tipografía. Por eso no le doy 10. Falta integración con otras herramientas.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
Performance
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Brevo (Sendinblue, Inc)
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
Brevo (Sendinblue, Inc)
Sendinblue not stacking up so great unfortunately. We are considering going back to Constant Contact because of ongoing issues we are having with Sendinblue. We have however just upgraded to Premium with Sendinblue, mainly so we can get Telephone Support. But now it seems Sendinblue do not call you, you have to call them. With Constant Contact they would phone us and talk us through any issues we were having.
We selected Sendinblue initially because of price.
Also, our average Open rate over the last few months we were with Constant Contact was about 20%. Our Open rate - to exactly the same database, has dropped to under 10% with Sendinblue. We can't understand this. Doesn't make sense.
The Click Rate has stayed about the same - averaging about 2-3% on both platforms.
Read full review
Scalability
Apollo.io
No answers on this topic
Brevo (Sendinblue, Inc)
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Brevo (Sendinblue, Inc)
  • Saved us over 80% of what we used to pay aWeber for the exact same services
  • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
  • Saves us an incredible amount of time in content creation using Brevo content editor
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings