Apollo vs. Crunchbase

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo
Score 8.6 out of 10
N/A
Apollo is an all-in-one sales intelligence platform with tools to help users prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go…
$0
per month
Crunchbase
Score 7.6 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
Pricing
ApolloCrunchbase
Editions & Modules
No answers on this topic
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Offerings
Pricing Offerings
ApolloCrunchbase
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$49 per month per userNo setup fee
Additional Details
More Pricing Information
Features
ApolloCrunchbase
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo
9.0
11 Ratings
14% above category average
Crunchbase
5.1
17 Ratings
42% below category average
Advanced search9.711 Ratings5.316 Ratings
Identification of new leads8.911 Ratings5.215 Ratings
List quality8.811 Ratings4.315 Ratings
List upload/download8.810 Ratings5.511 Ratings
Ideal customer targeting8.711 Ratings4.814 Ratings
Load time/data access8.911 Ratings5.614 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo
8.7
11 Ratings
11% above category average
Crunchbase
5.1
17 Ratings
42% below category average
Contact information8.711 Ratings4.414 Ratings
Company information8.511 Ratings5.217 Ratings
Industry information8.910 Ratings5.712 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo
8.5
11 Ratings
11% above category average
Crunchbase
5.8
15 Ratings
27% below category average
Lead qualification process8.09 Ratings5.19 Ratings
Smart lists and recommendations8.210 Ratings4.712 Ratings
Salesforce integration9.05 Ratings5.46 Ratings
Company/business profiles8.511 Ratings4.514 Ratings
Alerts and reminders8.68 Ratings6.910 Ratings
Data hygiene8.011 Ratings6.011 Ratings
Automatic data refresh8.510 Ratings6.36 Ratings
Tags8.73 Ratings6.68 Ratings
Filters and segmentation8.611 Ratings6.612 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo
9.7
6 Ratings
21% above category average
Crunchbase
4.4
4 Ratings
56% below category average
Sales email templates9.76 Ratings4.44 Ratings
Append emails to records9.76 Ratings4.44 Ratings
Best Alternatives
ApolloCrunchbase
Small Businesses
Lead411
Lead411
Score 9.5 out of 10
Lead411
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Score 9.5 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.5 out of 10
Lead411
Lead411
Score 9.5 out of 10
Enterprises
6sense
6sense
Score 8.5 out of 10
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ApolloCrunchbase
Likelihood to Recommend
9.0
(30 ratings)
5.4
(18 ratings)
Support Rating
9.0
(9 ratings)
1.0
(1 ratings)
User Testimonials
ApolloCrunchbase
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Crunchbase Inc.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Crunchbase Inc.
  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Crunchbase Inc.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Crunchbase Inc.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
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Crunchbase Inc.
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Crunchbase Inc.
  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
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ScreenShots

Apollo Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.