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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Crunchbase

    Score6.2 out of 10
    N/ACrunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.

    $0

    Pricing
    Apollo.ioCrunchbase
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Basic
    $0
    Crunchbase Starter
    $29
    per month, per user
    Crunchbase Pro
    $49
    per month, per user
    Crunchbase Enterprise
    Custom Billing
    Offerings
    Pricing Offerings
    Apollo.ioCrunchbase
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioCrunchbase
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    In both tools i have to rely on zoominfo in exacting details to Salesforce. Once its exacted from there then i have to move to Salesloft or outreach to create an automate sequence for reaching out to ICP's. But in Apollo.io i no need to reply on 3rd party tools like zoomonfo …
    Incentivized
    Crunchbase Inc.
    Chose Crunchbase
    It has more data and it's for sure more accurate, Crunchbase has a better platform when talking about visual and it's also easier to search. Also, it has better filters which can help companies to dive deeper into researching accordingly to their needs
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    55%
    Would buy again
    6 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    60%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    55%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    56%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    70%
    Implementation went as expected
    7 Answers
    Features
    Apollo.ioCrunchbase
    Prospecting
    Comparison of Prospecting features of Apollo.io and Crunchbase
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    Crunchbase
    7.0
    19 Ratings
    10% below category average
    Advanced search8.4193 Ratings4.118 Ratings
    Identification of new leads8.2193 Ratings7.217 Ratings
    List quality7.8196 Ratings3.817 Ratings
    List upload/download8.4184 Ratings9.012 Ratings
    Ideal customer targeting8.0191 Ratings10.015 Ratings
    Load time/data access8.2194 Ratings7.716 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Crunchbase
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    Crunchbase
    4.8
    19 Ratings
    47% below category average
    Contact information8.3197 Ratings3.116 Ratings
    Company information8.4197 Ratings5.719 Ratings
    Industry information8.0195 Ratings5.712 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Crunchbase
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    Crunchbase
    5.4
    17 Ratings
    32% below category average
    Lead qualification process7.9177 Ratings5.19 Ratings
    Smart lists and recommendations7.5177 Ratings3.614 Ratings
    Salesforce integration8.1115 Ratings4.68 Ratings
    Company/business profiles8.2184 Ratings4.616 Ratings
    Alerts and reminders7.7166 Ratings8.011 Ratings
    Data hygiene7.5184 Ratings3.813 Ratings
    Automatic data refresh7.5174 Ratings10.07 Ratings
    Tags7.8149 Ratings5.110 Ratings
    Filters and segmentation8.3179 Ratings3.614 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Crunchbase
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    Crunchbase
    4.3
    4 Ratings
    54% below category average
    Sales email templates7.6170 Ratings4.34 Ratings
    Append emails to records8.0156 Ratings4.34 Ratings
    Best Alternatives
    Apollo.ioCrunchbase
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioCrunchbase
    Likelihood to Recommend
    8.6
    (220 ratings)
    4.4
    (20 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (191 ratings)
    2.8
    (2 ratings)
    Support Rating
    7.0
    (6 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioCrunchbase
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    Crunchbase Inc.
    Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    Crunchbase Inc.
    • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
    • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
    • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    Crunchbase Inc.
    • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
    • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    Crunchbase Inc.
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    Crunchbase Inc.
    In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    Crunchbase Inc.
    They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    Crunchbase Inc.
    Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    Crunchbase Inc.
    • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
    • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
    • It might add more value if we get a more expensive or advanced version.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings