Apollo.io vs. Crunchbase

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Crunchbase
Score 6.3 out of 10
N/A
Crunchbase is a provider of private-company prospecting and research solutions. The vendor boasts that over 60 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities, and that companies all over the world rely on Crunchbase to power their applications, making over 3 billion calls to their API each year.
$0
Pricing
Apollo.ioCrunchbase
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Basic
$0
Crunchbase Starter
$29
per month, per user
Crunchbase Pro
$49
per month, per user
Crunchbase Enterprise
Custom Billing
Offerings
Pricing Offerings
Apollo.ioCrunchbase
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioCrunchbase
Considered Both Products
Apollo.io
Chose Apollo.io
In both tools i have to rely on zoominfo in exacting details to Salesforce. Once its exacted from there then i have to move to Salesloft or outreach to create an automate sequence for reaching out to ICP's. But in Apollo.io i no need to reply on 3rd party tools like zoomonfo …
Crunchbase
Chose Crunchbase
It has more data and it's for sure more accurate, Crunchbase has a better platform when talking about visual and it's also easier to search. Also, it has better filters which can help companies to dive deeper into researching accordingly to their needs
Features
Apollo.ioCrunchbase
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
196 Ratings
6% above category average
Crunchbase
7.1
19 Ratings
8% below category average
Advanced search8.4191 Ratings4.418 Ratings
Identification of new leads8.2191 Ratings7.317 Ratings
List quality7.8194 Ratings4.217 Ratings
List upload/download8.4182 Ratings9.012 Ratings
Ideal customer targeting8.0189 Ratings10.015 Ratings
Load time/data access8.2192 Ratings7.816 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
194 Ratings
6% above category average
Crunchbase
5.0
19 Ratings
43% below category average
Contact information8.3194 Ratings3.416 Ratings
Company information8.4194 Ratings5.819 Ratings
Industry information8.0192 Ratings5.712 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
191 Ratings
5% above category average
Crunchbase
5.6
17 Ratings
28% below category average
Lead qualification process7.9175 Ratings5.19 Ratings
Smart lists and recommendations7.6175 Ratings3.914 Ratings
Salesforce integration8.1113 Ratings4.98 Ratings
Company/business profiles8.1182 Ratings4.916 Ratings
Alerts and reminders7.7164 Ratings8.011 Ratings
Data hygiene7.5182 Ratings4.213 Ratings
Automatic data refresh7.5172 Ratings10.07 Ratings
Tags7.8147 Ratings5.410 Ratings
Filters and segmentation8.3177 Ratings3.914 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.8
169 Ratings
5% above category average
Crunchbase
4.3
4 Ratings
53% below category average
Sales email templates7.6168 Ratings4.34 Ratings
Append emails to records8.0154 Ratings4.34 Ratings
Best Alternatives
Apollo.ioCrunchbase
Small Businesses
UpLead
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Score 9.3 out of 10
UpLead
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Score 9.3 out of 10
Medium-sized Companies
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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User Ratings
Apollo.ioCrunchbase
Likelihood to Recommend
8.6
(217 ratings)
4.6
(20 ratings)
Likelihood to Renew
8.5
(6 ratings)
-
(0 ratings)
Usability
8.3
(188 ratings)
3.2
(2 ratings)
Support Rating
7.0
(6 ratings)
1.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioCrunchbase
Likelihood to Recommend
Apollo.io
Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
Read full review
Crunchbase Inc.
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.
Read full review
Pros
Apollo.io
  • contacts with verified emails
  • companies according to their economic sector
  • companies based on their size and revenue
  • companies based on their location
  • contactos con correos verificados
  • empresas de acuerdo a su sector económico
  • empresas de acuerdo a su tamaño y facturación
  • empresas de acuerdo a su ubicación
Read full review
Crunchbase Inc.
  • Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
  • The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
  • The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Crunchbase Inc.
  • Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
  • Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Crunchbase Inc.
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Crunchbase Inc.
In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Crunchbase Inc.
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for
Read full review
Alternatives Considered
Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
Read full review
Crunchbase Inc.
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.
Read full review
Return on Investment
Apollo.io
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
Read full review
Crunchbase Inc.
  • Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
  • We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
  • It might add more value if we get a more expensive or advanced version.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings