Apollo.io vs. Data.com (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
Pricing
Apollo.ioData.com (discontinued)
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioData.com (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioData.com (discontinued)
Considered Both Products
Apollo.io
Chose Apollo.io
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the …
Chose Apollo.io
We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did …
Chose Apollo.io
Way more accurate than both of the other programs.
Chose Apollo.io
Better package options and filters
Chose Apollo.io
Compared to ZoomInfo, Apollo.io offers comparable data coverage at a fraction of the cost with a more intuitive interface. Against Common Room, Apollo.io is more outbound-execution focused while Common Room excels at signal aggregation. Warmly serves a different real-time …
Chose Apollo.io
My company chose Apollo.io but I do prefer it because of the UI and customer service.
Chose Apollo.io
We liked Apollo.io's interface and easy to understand pricing structure more than the rest. We also felt that Apollo.io's value was higher as it included a lot of other features that we currently aren't taking advantage of for the same if not lower price than its competitors. I …
Chose Apollo.io
Apollo.io was recommended to me as it was a preferred source for lead generation.
Chose Apollo.io
Apollo.io's ability to push contacts directly through our CRM makes outreach a breeze. The pricing has been our biggest decision factor, I've found it to be the cheapest with the same if not more features. I've used their competitors in the past and I always opt to use …
Chose Apollo.io
Apollo.io’s lists are higher quality and deliver ability is better.
Chose Apollo.io
We have integrated Hubspot with Apollo.io. Apollo.io is great but the CRM tools of Hubspot are better for our use.
Chose Apollo.io
Apollo.io is great for getting the exact contact info that these AI tools will not provide. They won't provide names or contact information.
Chose Apollo.io
Apollo has everything with in it and does not require any extra integration and extra tools to be purchased to manage emails, pipelines and does not need to depend on excell sheets for managing everything. It increase productivity and also help me getting right party contact …
Chose Apollo.io
I think Apollo.io has better data than some of the leads we've found through LinkedIn
Chose Apollo.io
I started with Apollo.io, and it was initially overwhelming, but I got the hang of it.
Chose Apollo.io
Cannot provide at this time a full scope, but generating leads is the best so far.
Chose Apollo.io
We've evaluated ZoomInfo, Outreach, Salesloft, and HubSpot Sales Hub as Apollo.io alternatives. Apollo.io won out with its unified interface for lead gen, AI messaging, and analytics—reducing tool switches, costs by 30%, and ramping up outreach speed. No other matched its …
Chose Apollo.io
Apollo.io is usually better than saleshandy and Lusha because it does many sales tasks in one platform. Lusha is mainly used to find contact details like emails and phone numbers, and saleshandy is mostly used for sending cold email campaigns. Apollo.io, however, combines both …
Chose Apollo.io
I used Growbots for year many years ago, it landed me exactly one client. Apollo.io is much easier to use and has gotten me way more results.
Chose Apollo.io
Apollo is much better than lemlist because it gives you more comprehensive offerings in terms of CRM, automated messages, and the UI is much easier and better.
Chose Apollo.io
Similar, much more affordable for the same type of product.
Data.com (discontinued)
Chose Data.com (discontinued)
The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is …
Chose Data.com (discontinued)
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to …
Chose Data.com (discontinued)
My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that …
Chose Data.com (discontinued)
Data.com is free. That is definitely the most appealing part. You have nothing to lose, so might as well utilize an additional resource.
Chose Data.com (discontinued)
I have only been exposed to Data.com in this solution category. I am familiar with other comparable names, but since we are Salesforce-centric, Data.com is the tool of choice.
Chose Data.com (discontinued)
Data.com has a much bigger database than SharpSpring, making it a much more useful tool. Both tools integrated seamlessly into our CRM. Data.com's filtering capabilities make it a much more useful tool for us as we are able to segment lists better, and find contacts and …
Chose Data.com (discontinued)
What I have found is that no single platform provides all the data we need, even Data.com. There are often inconsistencies between the information found on Data.com versus other platforms so we are using Data.com in parallel with these other platforms. The interface and the …
Chose Data.com (discontinued)
I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial …
Chose Data.com (discontinued)
Data.com is great for filtering and finding specific contact and company information. Unfortunately much of that information is old and outdated. We recently did not renew our subscription with Data.com because we felt it could use improvement. We now use Winmo which provides …
Chose Data.com (discontinued)
When we first purchased Datanyze, they had an email address portion of the site. The platform changed about halfway through our contract and no longer included access to email information. I believe that functionality is back as a feature of Datanyze. However, it always seemed …
Chose Data.com (discontinued)
The other crowd sourced data provider I've used is ZoomInfo. ZoomInfo generally has more direct numbers, however it appears as if they've done away with their free tier. The other downside of Zoom was you give them access to your email for them to data mine contacts. On the …
Chose Data.com (discontinued)
I have used data.com for about 6 months longer than zoominfo. Honestly, zoominfo seems to have more accurate data and the company bios are extremely helpful, as well as the integration in the form of an entire section of the page in salesforce.
Chose Data.com (discontinued)
Currently I have subscriptions to Zoominfo, Synthio, and GetEmail.IO in addition to my data.com (Jigsaw) account. Zoominfo is much better than Data.com for direct phone numbers and is very reasonably priced. Synthio has slightly lower quality data but can be much cheaper on a …
Chose Data.com (discontinued)
Once the scraper products became unusable Data.com became more valuable
Chose Data.com (discontinued)
I used DiscoverOrg at a previous employer and I loved it. The information I received was usually reliable and quality, however, the service was quite expensive and I was only able to research the tech industry.

hunter.io is fairly unreliable. The good thing is that they have a …
Chose Data.com (discontinued)
Data.com is tightly integrated with Salesforce. Given the expensive cost of Salesforce licenses, throwing this as an "add-on" is easy to justify internally as well.
Chose Data.com (discontinued)
DiscoverOrg is another database for contact information. We actually use these two resources side by side. We use DiscoverOrg as our primary source since we pay for the subscription and it integrates more easily with our CRMs. Data.com is used by our SDRs as supplementary …
Chose Data.com (discontinued)
I feel like DiscoverOrg has more as a whole, but Data.com is much easier to navigate and gain insight on prospective companies.
Chose Data.com (discontinued)
I recently used quickmail for a client, it was awful. Software should actually perform its purpose. If you only have a few thousand contacts in a database, just provide the whole list. Using a search function where there aren't any results the last 15 searches, is worthless. …
Chose Data.com (discontinued)
Data.com was very comparable to the other softwares our oganization uses, and we use it as an everyday tool because of how easy it is to work within salesforce. Our organization utilizes multiple platforms and competitors of Data.com, each for their own different reasons. The …
Chose Data.com (discontinued)
Compared to a Dunns or an alternate tool I feel data.com gives better integration with salesforce which can help to maintain clean information. Additionally I believe that the cost for something like data.com is a bit more reasonable than some of the alternatives. If you are …
Chose Data.com (discontinued)
I've used other lead generating services, but they were unresponsive when I informed them of incorrect or updated data. Data.com's user community is very involved in the integrity of the data.
Chose Data.com (discontinued)
I also use Advertising Database, this tool doesn't have the robust database but it does have valuable market information that can be used. AdData also can identify marketers and their agencies. This is something that would be a great tool if it lived with in Data.com. …
Features
Apollo.ioData.com (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
Ratings
5% above category average
Data.com (discontinued)
6.9
Ratings
12% below category average
Advanced search8.40 Ratings6.50 Ratings
Identification of new leads8.20 Ratings7.60 Ratings
List quality7.80 Ratings7.40 Ratings
List upload/download8.40 Ratings7.10 Ratings
Ideal customer targeting8.00 Ratings6.40 Ratings
Load time/data access8.10 Ratings6.40 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
Ratings
5% above category average
Data.com (discontinued)
7.8
Ratings
0% above category average
Contact information8.30 Ratings7.90 Ratings
Company information8.40 Ratings7.40 Ratings
Industry information8.00 Ratings8.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
Ratings
5% above category average
Data.com (discontinued)
7.0
Ratings
6% below category average
Lead qualification process7.90 Ratings8.90 Ratings
Smart lists and recommendations7.50 Ratings6.70 Ratings
Salesforce integration8.10 Ratings7.20 Ratings
Company/business profiles8.10 Ratings7.40 Ratings
Alerts and reminders7.70 Ratings6.10 Ratings
Data hygiene7.50 Ratings5.60 Ratings
Automatic data refresh7.50 Ratings7.10 Ratings
Tags7.80 Ratings6.90 Ratings
Filters and segmentation8.20 Ratings6.80 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
Ratings
3% above category average
Data.com (discontinued)
7.6
Ratings
2% above category average
Sales email templates7.50 Ratings7.30 Ratings
Append emails to records7.90 Ratings7.90 Ratings
Best Alternatives
Apollo.ioData.com (discontinued)
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioData.com (discontinued)
Likelihood to Recommend
8.6
(0 ratings)
6.9
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
-
(0 ratings)
Usability
8.3
(0 ratings)
9.0
(0 ratings)
Support Rating
7.0
(0 ratings)
9.0
(0 ratings)
Implementation Rating
5.5
(0 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioData.com (discontinued)
Likelihood to Recommend
Ideally, you can organize your list of potential clients based on various criteria, such as business unit, economic sector, location (by country or city), company size, etc. I have tested this with companies in my country and confirmed that the results are genuine, provided the contacts are verified. El mejor escenario es que puedes organizar la lista de clientes potenciales basado en muchos ítems como: unidad de negocio, sector económico, ubicación (por país o ciudad), tamaños de las empresas, etc. Lo he probado con empresas de mi país y he certificado que los resultados son reales si son contactos verificados. This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.
Read full review
Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
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Pros
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
  • The contact information the website provides tends to be accurate.
  • I like that it is free and works on a point system- the more info you give, the more info you get.
  • I like that you can update contact information as needed.
Read full review
Cons
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
  • Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly.
  • There are some digital advertising channels that Data.com struggles to connect. Also, within some channels like LinkedIn, it would be great if data.com could get more granular on ad type, ad targeting level (speaking from a marketing perspective).
  • It has limited visualization capabilities where there is a lot of scope for improvement.
Read full review
Likelihood to Renew
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
No answers on this topic
Usability
There is a learning curve with Apollo.io, but it's not overwhelming. There's simply a lot of functionality, so it takes a bit to learn the navigation and feature set. I wouldn't let that scare you, though, as there's an AI chat to help you find what you're looking for.
Read full review
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Alternatives Considered
If you're a call-heavy organization, ZoomInfo is way better for you, in my opinion. If you're somebody that's just looking for emails and the right person to reach out to, then Apollo.io works well. It's going to depend on your industry, so I use a mix of both. I feel like the Apollo.io extension works a lot better than ZoomInfo because ZoomInfo always gives you a lot of errors, and sometimes it doesn't work or load. For the most part, Apollo.io does, and I never have an issue with the extension as well.
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The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is money.
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Return on Investment
  • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
  • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
  • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
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  • As a freelancer, I've made thousands of dollars building sales lists, for what began as a $50 trial.
  • Cross referencing with LinkedIn helps to explain to clients the job title progression a person has had, which can add to your credibility and strengthen your report content.
  • Data.com hasn't had a negative return for me. Every dollar and minute of effort I have used it was worth it.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings