Apollo.io vs. Data.com (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a sales intelligence platform with tools to help users engage with prospects. Sellers and marketers can use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies. Teams can leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go-to-market processes…
$59
per month
Data.com (discontinued)
Score 7.0 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
Pricing
Apollo.ioData.com (discontinued)
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioData.com (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioData.com (discontinued)
Considered Both Products
Apollo.io
Chose Apollo.io
Apollo is great cause it's free. There are thousands of leads but also thousands of unverified email address. If you're serious about paying a pretty penny for a lead database, there are better ones out there.
Data.com (discontinued)

No answer on this topic

Top Pros
Top Cons
Features
Apollo.ioData.com (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
11 Ratings
7% above category average
Data.com (discontinued)
6.9
25 Ratings
9% below category average
Advanced search8.411 Ratings6.523 Ratings
Identification of new leads7.211 Ratings7.623 Ratings
List quality8.111 Ratings7.424 Ratings
List upload/download8.910 Ratings7.124 Ratings
Ideal customer targeting8.211 Ratings6.422 Ratings
Load time/data access7.611 Ratings6.425 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
6.5
11 Ratings
15% below category average
Data.com (discontinued)
7.8
24 Ratings
4% above category average
Contact information6.311 Ratings7.924 Ratings
Company information6.411 Ratings7.424 Ratings
Industry information7.010 Ratings8.018 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
8.4
11 Ratings
13% above category average
Data.com (discontinued)
7.0
25 Ratings
5% below category average
Lead qualification process8.58 Ratings8.917 Ratings
Smart lists and recommendations8.69 Ratings6.713 Ratings
Salesforce integration9.05 Ratings7.222 Ratings
Company/business profiles8.510 Ratings7.422 Ratings
Alerts and reminders8.88 Ratings6.114 Ratings
Data hygiene8.910 Ratings5.623 Ratings
Automatic data refresh9.49 Ratings7.114 Ratings
Tags5.14 Ratings6.913 Ratings
Filters and segmentation8.910 Ratings6.824 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
8.7
7 Ratings
14% above category average
Data.com (discontinued)
7.6
10 Ratings
1% above category average
Sales email templates7.57 Ratings7.36 Ratings
Append emails to records9.96 Ratings7.910 Ratings
Best Alternatives
Apollo.ioData.com (discontinued)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioData.com (discontinued)
Likelihood to Recommend
8.1
(30 ratings)
6.9
(25 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
9.0
(5 ratings)
9.0
(1 ratings)
User Testimonials
Apollo.ioData.com (discontinued)
Likelihood to Recommend
Apollo.io
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
Read full review
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Read full review
Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review
Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
Read full review
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Read full review
Usability
Apollo.io
No answers on this topic
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Support Rating
Apollo.io
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
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Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Alternatives Considered
Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Read full review
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
Read full review
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.