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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    HG Insights Platform

    Score9.2 out of 10
    Enterprise companies (1,001+ employees)
    The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A

    UpLead

    Score9.3 out of 10
    N/AUpLead is a B2B data provider and technology company based in Southern California providing access to verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find customers. API and CRM integrations available.

    $99

    per month

    Pricing
    Apollo.ioHG Insights PlatformUpLead
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Basic
    $99.00
    per month
    Plus
    $199.00
    per month
    Professional
    $399.00
    per month
    Offerings
    Pricing Offerings
    Apollo.ioHG Insights PlatformUpLead
    Free Trial
    YesNoNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeOptionalOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.——
    More Pricing Information
    Community Pulse
    Apollo.ioHG Insights PlatformUpLead
    Considered Multiple Products
    Apollo.io
    No answer on this topic
    HG Insights
    No answer on this topic
    UpLead
    Chose UpLead
    Winmo is great but is very expensive. Apollo.io is not as user friendly and didn't provide the content in an easy manner. Also didn't have as many mobile numbers.
    Incentivized
    Chose UpLead
    Multiple factors - data quality and price plans were key factors.
    Incentivized
    Chose UpLead
    UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
    Incentivized
    Chose UpLead
    I prefer UpLead over both Apollo and Zoominfo based on user-friendly and quality leads.
    Incentivized
    Chose UpLead
    UpLead is beginner-friendly and much easy and comfortable for me to use and navigate all the icons.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    199 Answers
    100%
    Would buy again
    41 Answers
    78%
    Would buy again
    28 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    190 Answers
    100%
    Delivers good value for the price
    28 Answers
    82%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    208 Answers
    98%
    Happy with the feature set
    40 Answers
    78%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    165 Answers
    93%
    Lived up to sales and marketing promises
    27 Answers
    78%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    170 Answers
    94%
    Implementation went as expected
    30 Answers
    80%
    Implementation went as expected
    28 Answers
    Features
    Apollo.ioHG Insights PlatformUpLead
    Prospecting
    Comparison of Prospecting features of Apollo.io and HG Insights Platform and UpLead
    Feature
    Apollo.io
    8.2
    198 Ratings
    6% above category average
    HG Insights Platform
    -
    Ratings
    UpLead
    9.4
    42 Ratings
    20% above category average
    Advanced search8.4193 Ratings00 Ratings9.842 Ratings
    Identification of new leads8.2193 Ratings00 Ratings8.641 Ratings
    List quality7.8196 Ratings00 Ratings9.642 Ratings
    List upload/download8.4184 Ratings00 Ratings9.942 Ratings
    Ideal customer targeting8.0191 Ratings00 Ratings9.442 Ratings
    Load time/data access8.2194 Ratings00 Ratings9.342 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and HG Insights Platform and UpLead
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    HG Insights Platform
    9.1
    36 Ratings
    1% below category average
    UpLead
    9.6
    41 Ratings
    21% above category average
    Contact information8.3197 Ratings00 Ratings9.441 Ratings
    Company information8.4197 Ratings8.336 Ratings9.641 Ratings
    Industry information8.0195 Ratings00 Ratings9.741 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and HG Insights Platform and UpLead
    Feature
    Apollo.io
    7.8
    193 Ratings
    5% above category average
    HG Insights Platform
    -
    Ratings
    UpLead
    8.7
    40 Ratings
    16% above category average
    Lead qualification process7.9177 Ratings00 Ratings8.537 Ratings
    Smart lists and recommendations7.5177 Ratings00 Ratings7.834 Ratings
    Salesforce integration8.1115 Ratings00 Ratings8.130 Ratings
    Company/business profiles8.1184 Ratings00 Ratings9.038 Ratings
    Alerts and reminders7.7166 Ratings00 Ratings7.932 Ratings
    Data hygiene7.5184 Ratings00 Ratings9.337 Ratings
    Automatic data refresh7.5174 Ratings00 Ratings8.736 Ratings
    Tags7.8149 Ratings00 Ratings9.236 Ratings
    Filters and segmentation8.3179 Ratings00 Ratings9.639 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and HG Insights Platform and UpLead
    Feature
    Apollo.io
    7.8
    171 Ratings
    5% above category average
    HG Insights Platform
    -
    Ratings
    UpLead
    7.9
    30 Ratings
    6% above category average
    Sales email templates7.6170 Ratings00 Ratings8.029 Ratings
    Append emails to records8.0156 Ratings00 Ratings7.729 Ratings
    Financial Research
    Comparison of Financial Research features of Apollo.io and HG Insights Platform and UpLead
    Feature
    Apollo.io
    -
    Ratings
    HG Insights Platform
    8.3
    34 Ratings
    2% above category average
    UpLead
    -
    Ratings
    Industry-Specific Information00 Ratings8.529 Ratings00 Ratings
    Search Tools00 Ratings8.130 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Apollo.io and HG Insights Platform and UpLead
    Feature
    Apollo.io
    -
    Ratings
    HG Insights Platform
    8.1
    36 Ratings
    0% below category average
    UpLead
    -
    Ratings
    Competitor Research00 Ratings7.933 Ratings00 Ratings
    Market Insights and Reports00 Ratings8.334 Ratings00 Ratings
    Best Alternatives
    Apollo.ioHG Insights PlatformUpLead
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Comscore Ad Metrix
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Sprinklr Insights
    Score7.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioHG Insights PlatformUpLead
    Likelihood to Recommend
    8.6
    (220 ratings)
    9.2
    (43 ratings)
    9.7
    (42 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (191 ratings)
    8.6
    (41 ratings)
    9.7
    (16 ratings)
    Support Rating
    7.0
    (6 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Apollo.ioHG Insights PlatformUpLead
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    HG Insights
    If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
    Incentivized
    Read full review
    UpLead
    UpLead is well suited for environments where there is a lot of accurate contact information to research mainly generating sales for a business. On the other hand, businesses that don't require searching up a huge amount of contact data and that doesn't add up to the sales of a business do not need to use this software.
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    HG Insights
    • It works great for seeing if the site or app for a company is hosted on AWS.
    • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
    • It has a great google chrome plug-in.
    • UI/UX is modern and clean.
    Incentivized
    Read full review
    UpLead
    • UpLead is one of the best B2B platforms available in the market which deals in offering the highest quality contacts and different companies’ data.
    • It has the best and updated real-time email verification, having contacts worldwide, technology tracking, account-based marketing, and robust API.
    • The integration of UpLead with other platforms is up to the mark. It allows users to integrate UpLead with other renowned software to have the best possible workspace to work on.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    HG Insights
    • integration with SFDC could be better
    • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
    • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
    Incentivized
    Read full review
    UpLead
    • More data on small and start-up companies, but this situation is understandable.
    • Collecting a long list of contacts, especially of overseas companies, can sometimes take a while as UpLead is verifying the data. But the wait is typically understandable and worth it.
    • Sometimes I struggle with translating job functions in a foreign language, but this is easy to overcome.
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    HG Insights
    We are using it to identifying Account that uses Support tool and it has been a huge game changer for our organization as it has helped Sales team when they are prospecting Accounts to target these Accounts with knowledge that gives them the edge to win the deal. Plus using it with clay integration is very helpful for us.
    Incentivized
    Read full review
    UpLead
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    HG Insights
    It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
    Incentivized
    Read full review
    UpLead
    The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    HG Insights
    No answers on this topic
    UpLead
    i like their support bot.
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    HG Insights
    - Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
    Incentivized
    Read full review
    UpLead
    UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    HG Insights
    • I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
    • Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
    • Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.
    Incentivized
    Read full review
    UpLead
    • I haven't been using UpLead long but I have generated interest in our company with several large accounts. Each one of them can add several million in revenue to our company.
    • A huge time saver is to be able to send out email blasts to potential clients I've downloaded from UpLead.
    • Securing any one of the prospects I'm working on through UpLead can easily pay for the investment 10 times over.
    • Most of the salespeople in our company are asking me where I'm getting my leads from.
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    HG Insights Platform Screenshots

    Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.