Apollo is an all-in-one sales intelligence platform with tools to help users prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy.
Apollo's B2B Database includes over 220M contacts and 30M companies. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, Apollo's Intelligence Engine supports the user's go…
$0
per month
Lead Forensics
Score 4.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
Best suited for contact discovery on LinkedIn or for that matter any website, but it works best on LinkedIn. It saves tons of work, you can simply select the complete list of people you want to contact and put them directly into an email sequence. It is a little difficult to find contact info on other websites.
It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.
I received excellent support at any time I opened up a ticket. But I would add to it that the tool was very self-explanatory, so there wasn't much need for support. With Outreach, we have a closer relationship with our CSM because of the intricacy in things like SFDC task mapping.
While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful things by using Hunter.io or Lusha as well, but there is honestly no need since I can do everything I want and more with Apollo. I would just be wasting time trying to figure out another platform when I can be focused on growing my own business with Apollo.
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
We were able to see the effects of our marketing and learn from their successes of different tactics.
