Apollo.io vs. Mixmax

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
Mixmax
Score 8.8 out of 10
N/A
Mixmax, a sales engagement platform for businesses using Gmail, helps revenue teams accelerate revenue at every stage of the customer journey. This product amplifies AEs, CSMs, and anyone in a customer-facing role, not just SDRs. By automating repetitive tasks and organizing their daily workflows, Mixmax aims to increase reps' productivity and empowers them with tools that help them sell. The vendor offers 5…
$29
per month
Pricing
Apollo.ioMixmax
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
SMB
$29
per user/per month
Growth
$65
per user/per month
Free Plan
Free
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioMixmax
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioMixmax
Features
Apollo.ioMixmax
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.0
26 Ratings
2% above category average
Mixmax
-
Ratings
Advanced search7.826 Ratings00 Ratings
Identification of new leads8.326 Ratings00 Ratings
List quality7.526 Ratings00 Ratings
List upload/download8.724 Ratings00 Ratings
Ideal customer targeting7.626 Ratings00 Ratings
Load time/data access8.126 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.9
26 Ratings
1% above category average
Mixmax
-
Ratings
Contact information8.026 Ratings00 Ratings
Company information8.026 Ratings00 Ratings
Industry information7.625 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
26 Ratings
2% above category average
Mixmax
-
Ratings
Lead qualification process7.622 Ratings00 Ratings
Smart lists and recommendations7.723 Ratings00 Ratings
Salesforce integration8.915 Ratings00 Ratings
Company/business profiles7.925 Ratings00 Ratings
Alerts and reminders7.521 Ratings00 Ratings
Data hygiene7.224 Ratings00 Ratings
Automatic data refresh7.423 Ratings00 Ratings
Tags7.617 Ratings00 Ratings
Filters and segmentation7.925 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
21 Ratings
9% below category average
Mixmax
-
Ratings
Sales email templates6.921 Ratings00 Ratings
Append emails to records6.919 Ratings00 Ratings
Best Alternatives
Apollo.ioMixmax
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.4 out of 10
Outreach
Outreach
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioMixmax
Likelihood to Recommend
8.6
(45 ratings)
10.0
(25 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.3
(15 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
9.0
(4 ratings)
User Testimonials
Apollo.ioMixmax
Likelihood to Recommend
Apollo.io
It's super appropriate for what it is selling, IF IT DIDNT HAVE THE PLETHORA OF BUGS it has had for the last 2 and a half months... Its extremely frustrating because the features we use promise so much, the signals are great and the scoring is great, if it worked!! They built a "new version of Scoring" which messed everything up and stopped me from being able to search precisely for prospect companies and people since.
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Mixmax
Mixmax is very useful for reaching out to multiple clients at once, when you have to send them a similar message and get that message out as quickly as possible. It is also great for scheduling emails to go out later, such as when you are Out of Office or want to send something during the weekend
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Pros
Apollo.io
  • Allows users to easily add new prospects to database without much manual effort at all
  • Allows you to make cold calls from different area codes that are relevant to where your prospect is located
  • Allows A/B testing for emails so you can figure out which ones are gaining the most traction
  • You can also find prospects based off of title, company, technologies, etc
Read full review
Mixmax
  • I have been using this platform in my company to handling the email tracking and engaging with the emails, it is far most the best help that I can have to actually do my work to great extent.
  • It helps me to create a pool in my own email inbox instead of creating in one system and then transferring it to others.
  • It also has amazing feature which is totally automated.
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Cons
Apollo.io
  • Their customer service is just terrible. You get an assigned account manager but 9/10 times they wouldn't know what you wanted and/or how the product works or how to fix it. Vast majority of the time it was a canned response that made you question if they read the message, or if they read it and did not understand a word.
  • The software was relatively buggy and lacked features that were promised upon signup. They seem to have some large corporate clients and if you aren't one none of your bug submissions, feature requests, or concerns will be addressed.
  • Their growing quickly so they seem to be very understaffed which I believe caused many of the issues above.
  • The data, while good, can quickly run out if you're looking for specific types of leads. If you're looking for something generic like Managers at companies between 10-5000 people, you can pull leads all day every day. However if you're looking for a specific industry, specific title, and specific location - don't count on having an endless supply of leads (or even really enough to use month after month).
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Mixmax
  • In window templates do not always populate when composing a new email via Gmail.
  • PDF preview is not always the best approach for sharing a PDF.
  • Mixmax web app is cluttered for a new user - takes a little time to understand where everything is located in the web app.
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Mixmax
No answers on this topic
Usability
Apollo.io
super easy to set up and use for most general usecases - think the platform can sometimes do a bit too much and should try and stick to it's core competencies which is for prospecting data & uploading into CRMS. the only issue I have with the platform is when Apollo.io can't find the data - it sticks you on a loading screen for way too long and doesn't give you the option to manually upload the contact info during this pending stage.
Read full review
Mixmax
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Mixmax
Every time I have reached out to Mixmax I automatically get an email from a trained professional who has perfect insight into my issue with an understandable reason to why I am having and issue offers me a solution. The wait time is only around 5 minutes and they are always offering sympathy in certain situations.
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Alternatives Considered
Apollo.io
After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a tool in what we can trust and use
Read full review
Mixmax
Tellwise is a bit more expensive $29/month/user and provides a bit more extended functionality for email and marketing automation. However, Mixmax's feature-set is still suitable for marketing automation and covers everything that is necessary for most sales for early-stage startups, for a much cheaper price (just $9/month/user for the "starter" plan).
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Return on Investment
Apollo.io
  • Generated a lot of expectations that were not real when we needed them
  • The ROI was positive but we decided to stop using the tool
  • We loved how easy to use it was and how easy it was to interact with the Support team
  • There is room for improvement in the video tutorials - they were from old versions of the software that would not be useful for the version at hand
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Mixmax
  • Mixmax has probably saved me 2 or 3 business deals simply by having the "remind" feature because I didn't forget about the communication with the person.
  • It saves 10% of my time from having to search through email to find important communications with business contacts.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.