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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    PitchBook

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.N/A

    UpLead

    Score9.3 out of 10
    N/AUpLead is a B2B data provider and technology company based in Southern California providing access to verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find customers. API and CRM integrations available.

    $99

    per month

    Pricing
    Apollo.ioPitchBookUpLead
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Enterprise
    Custom Pricing
    Basic
    $99.00
    per month
    Plus
    $199.00
    per month
    Professional
    $399.00
    per month
    Offerings
    Pricing Offerings
    Apollo.ioPitchBookUpLead
    Free Trial
    YesYesNo
    Free/Freemium Version
    YesNoNo
    Premium Consulting/Integration Services
    YesYesNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.
    More Pricing Information
    Community Pulse
    Apollo.ioPitchBookUpLead
    Considered Multiple Products
    Apollo.io
    Chose Apollo.io
    I am still using those, some platform have better features than others, but overall if I had to use only one product for the business - it would be Apollo, because it seems to have the golden middle and the best quality of the information. Maybe for the investor research PitchBo…
    Incentivized
    PitchBook
    No answer on this topic
    UpLead
    Chose UpLead
    Winmo is great but is very expensive. Apollo.io is not as user friendly and didn't provide the content in an easy manner. Also didn't have as many mobile numbers.
    Incentivized
    Chose UpLead
    Multiple factors - data quality and price plans were key factors.
    Incentivized
    Chose UpLead
    UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
    Incentivized
    Chose UpLead
    I prefer UpLead over both Apollo and Zoominfo based on user-friendly and quality leads.
    Incentivized
    Chose UpLead
    UpLead is beginner-friendly and much easy and comfortable for me to use and navigate all the icons.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    197 Answers
    98%
    Would buy again
    88 Answers
    78%
    Would buy again
    28 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    188 Answers
    92%
    Delivers good value for the price
    59 Answers
    82%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    206 Answers
    96%
    Happy with the feature set
    86 Answers
    78%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    163 Answers
    98%
    Lived up to sales and marketing promises
    51 Answers
    78%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    168 Answers
    100%
    Implementation went as expected
    57 Answers
    80%
    Implementation went as expected
    28 Answers
    Features
    Apollo.ioPitchBookUpLead
    Prospecting
    Comparison of Prospecting features of Apollo.io and PitchBook and UpLead
    Feature
    Apollo.io
    8.2
    197 Ratings
    6% above category average
    PitchBook
    -
    Ratings
    UpLead
    9.4
    42 Ratings
    20% above category average
    Advanced search8.4192 Ratings00 Ratings9.742 Ratings
    Identification of new leads8.2192 Ratings00 Ratings8.641 Ratings
    List quality7.8195 Ratings00 Ratings9.642 Ratings
    List upload/download8.4183 Ratings00 Ratings9.942 Ratings
    Ideal customer targeting8.0190 Ratings00 Ratings9.442 Ratings
    Load time/data access8.2193 Ratings00 Ratings9.342 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and PitchBook and UpLead
    Feature
    Apollo.io
    8.2
    195 Ratings
    6% above category average
    PitchBook
    -
    Ratings
    UpLead
    9.6
    41 Ratings
    21% above category average
    Contact information8.3195 Ratings00 Ratings9.441 Ratings
    Company information8.4195 Ratings00 Ratings9.641 Ratings
    Industry information8.0193 Ratings00 Ratings9.741 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and PitchBook and UpLead
    Feature
    Apollo.io
    7.8
    192 Ratings
    5% above category average
    PitchBook
    -
    Ratings
    UpLead
    8.7
    40 Ratings
    16% above category average
    Lead qualification process7.9176 Ratings00 Ratings8.537 Ratings
    Smart lists and recommendations7.6176 Ratings00 Ratings7.934 Ratings
    Salesforce integration8.1114 Ratings00 Ratings8.130 Ratings
    Company/business profiles8.1183 Ratings00 Ratings9.038 Ratings
    Alerts and reminders7.7165 Ratings00 Ratings7.932 Ratings
    Data hygiene7.5183 Ratings00 Ratings9.337 Ratings
    Automatic data refresh7.5173 Ratings00 Ratings8.736 Ratings
    Tags7.8148 Ratings00 Ratings9.336 Ratings
    Filters and segmentation8.3178 Ratings00 Ratings9.639 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and PitchBook and UpLead
    Feature
    Apollo.io
    7.8
    170 Ratings
    5% above category average
    PitchBook
    -
    Ratings
    UpLead
    7.9
    30 Ratings
    6% above category average
    Sales email templates7.6169 Ratings00 Ratings8.129 Ratings
    Append emails to records8.0155 Ratings00 Ratings7.729 Ratings
    Financial Research
    Comparison of Financial Research features of Apollo.io and PitchBook and UpLead
    Feature
    Apollo.io
    -
    Ratings
    PitchBook
    6.5
    85 Ratings
    12% below category average
    UpLead
    -
    Ratings
    Private Company Data00 Ratings7.284 Ratings00 Ratings
    Industry-Specific Information00 Ratings6.680 Ratings00 Ratings
    Independent Research Access00 Ratings6.371 Ratings00 Ratings
    M&A Analysis00 Ratings7.277 Ratings00 Ratings
    Supply Chain Data00 Ratings6.237 Ratings00 Ratings
    ESG Data00 Ratings5.841 Ratings00 Ratings
    Credit Ratings Reports00 Ratings5.440 Ratings00 Ratings
    Macroeconomic News00 Ratings6.455 Ratings00 Ratings
    Search Tools00 Ratings7.173 Ratings00 Ratings
    Best Alternatives
    Apollo.ioPitchBookUpLead
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioPitchBookUpLead
    Likelihood to Recommend
    8.6
    (218 ratings)
    8.5
    (93 ratings)
    9.7
    (42 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (189 ratings)
    8.3
    (84 ratings)
    9.7
    (16 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (6 ratings)
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    1.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Apollo.ioPitchBookUpLead
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    PitchBook
    PitchBook is excellent for building a rolodex of contacts, especially for firms which may be newer and lacking an established reputation within their given industry. I have used it as a tool to identify groups which may be interested in equity investments in one-off real estate deals, though the platform more prominently features groups which are more interested in programmatic/JV fund structures. PitchBook can also be useful as a tool for identifying industry trends, as it tends to capture creation of new funds and their investment appetites at any given time.
    Read full review
    UpLead
    UpLead is well suited for environments where there is a lot of accurate contact information to research mainly generating sales for a business. On the other hand, businesses that don't require searching up a huge amount of contact data and that doesn't add up to the sales of a business do not need to use this software.
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    PitchBook
    • Historical deal dynamics detailing pricing and financing as well as which parties worked on the transaction
    • Initial screenign on public and private comparables
    • Breadth of private companie details including descriptions, financials, etc.
    • Ability to filter / sort and eventually export details on private companies
    Incentivized
    Read full review
    UpLead
    • UpLead is one of the best B2B platforms available in the market which deals in offering the highest quality contacts and different companies’ data.
    • It has the best and updated real-time email verification, having contacts worldwide, technology tracking, account-based marketing, and robust API.
    • The integration of UpLead with other platforms is up to the mark. It allows users to integrate UpLead with other renowned software to have the best possible workspace to work on.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    PitchBook
    • It would be nice to have the best parts of the deal tab merged into the general information tab for a company.
    • If possible, gather more information on certain executives. There are use cases where our clients want us to research candidates who may not have much information on LinkedIn or RocketReach.
    Incentivized
    Read full review
    UpLead
    • More data on small and start-up companies, but this situation is understandable.
    • Collecting a long list of contacts, especially of overseas companies, can sometimes take a while as UpLead is verifying the data. But the wait is typically understandable and worth it.
    • Sometimes I struggle with translating job functions in a foreign language, but this is easy to overcome.
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    PitchBook
    No answers on this topic
    UpLead
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    PitchBook
    I think its a great platform as is. Its usable and we get most of the information as and when we need. I don't like the landing page after login, so I don't like to go to PitchBook every day to review daily updates on the industry. It's way too cluttered and requires MFA every time
    Incentivized
    Read full review
    UpLead
    The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    PitchBook
    The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
    Incentivized
    Read full review
    UpLead
    i like their support bot.
    Incentivized
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    PitchBook
    did not participate
    Incentivized
    Read full review
    UpLead
    No answers on this topic
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    PitchBook
    I also use SignalNFX, but it doesn't exist in the dropbox. Signal is a much more practical tool when it comes to a preliminary search, and when it comes to connecting with the right person. It scrapes your gmail history and linkedin to find who you're really connected to and figures out how to leverage that to get an intro. Sales NAVIGATOR is better for massive outbound, but not very relevant otherwise. PitchBook's real value is in the database. It won't help you reach out, but it sure will find you every single VC firm that could ever invest in your company.
    Incentivized
    Read full review
    UpLead
    UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
    Read full review
    Scalability
    Apollo.io
    No answers on this topic
    PitchBook
    we can give access to anyone interested
    Incentivized
    Read full review
    UpLead
    No answers on this topic
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    PitchBook
    • It has allowed us to be more targeted in our sales campaigns.
    • Great headhunting and market mapping data.
    • We have been in a very difficult hiring market so it hasn't given me the ROI I would have hoped, but that isn't PitchBook's fault!
    Incentivized
    Read full review
    UpLead
    • I haven't been using UpLead long but I have generated interest in our company with several large accounts. Each one of them can add several million in revenue to our company.
    • A huge time saver is to be able to send out email blasts to potential clients I've downloaded from UpLead.
    • Securing any one of the prospects I'm working on through UpLead can easily pay for the investment 10 times over.
    • Most of the salespeople in our company are asking me where I'm getting my leads from.
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    PitchBook Screenshots

    Screenshot of where PitchBook provides the critical insights needed to navigate complex decisions, from small asset allocation adjustments to multi-billion-dollar investments. PitchBook lets users stay informed on private and public market trends as well as company and deal updates specific to any focus.Screenshot of where to customize and visualize PitchBook data. Through the iOS or Android PitchBook app, users have the breadth and depth of private market data at their fingertips.