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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Winmo

    Score6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
    Pricing
    Apollo.ioWinmo
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioWinmo
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.
    More Pricing Information
    Features
    Apollo.ioWinmo
    Prospecting
    Comparison of Prospecting features of Apollo.io and Winmo
    Feature
    Apollo.io
    8.2
    196 Ratings
    6% above category average
    Winmo
    8.2
    22 Ratings
    6% above category average
    Advanced search8.4191 Ratings8.520 Ratings
    Identification of new leads8.2191 Ratings7.622 Ratings
    List quality7.8194 Ratings8.021 Ratings
    List upload/download8.4182 Ratings8.017 Ratings
    Ideal customer targeting8.0189 Ratings8.121 Ratings
    Load time/data access8.2192 Ratings9.022 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Winmo
    Feature
    Apollo.io
    8.2
    194 Ratings
    6% above category average
    Winmo
    8.2
    22 Ratings
    6% above category average
    Contact information8.3194 Ratings8.222 Ratings
    Company information8.4194 Ratings8.422 Ratings
    Industry information8.0192 Ratings8.121 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Winmo
    Feature
    Apollo.io
    7.8
    191 Ratings
    5% above category average
    Winmo
    7.8
    22 Ratings
    5% above category average
    Lead qualification process7.9175 Ratings7.219 Ratings
    Smart lists and recommendations7.6175 Ratings7.317 Ratings
    Salesforce integration8.1113 Ratings8.312 Ratings
    Company/business profiles8.1182 Ratings7.920 Ratings
    Alerts and reminders7.7164 Ratings7.910 Ratings
    Data hygiene7.5182 Ratings7.120 Ratings
    Automatic data refresh7.5172 Ratings8.218 Ratings
    Tags7.8147 Ratings7.717 Ratings
    Filters and segmentation8.3177 Ratings8.519 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Winmo
    Feature
    Apollo.io
    7.8
    169 Ratings
    5% above category average
    Winmo
    -
    Ratings
    Sales email templates7.6168 Ratings00 Ratings
    Append emails to records8.0154 Ratings00 Ratings
    Best Alternatives
    Apollo.ioWinmo
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioWinmo
    Likelihood to Recommend
    8.6
    (217 ratings)
    8.6
    (22 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (188 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (6 ratings)
    -
    (0 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioWinmo
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    List Partners
    Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    List Partners
    • Allows us to view information from companies in the industry to stay on top of industry news and trends.
    • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
    • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    List Partners
    • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
    • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    List Partners
    No answers on this topic
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    List Partners
    No answers on this topic
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    List Partners
    No answers on this topic
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    List Partners
    I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    List Partners
    • There has been a positive ROI in terms of list building.
    • The ROI has also been positive in terms of competitive research.
    • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

    Winmo Screenshots

    Screenshot of Discover emerging business opportunities with integrated DailyVista news and forecasting.Screenshot of Follow prospects in Winmo to get email alerts when decision-makers change.Screenshot of Target advertisers and agencies from many different angles to uncover the leads that matter to you most.Screenshot of Tag contacts to build customized lists. Refer to them in Winmo anytime, or merge and export them to Salesforce or Excel with automatic duplicate detection.Screenshot of Prospect Agencies in Winmo based on holding companies.