What users are saying about
9 Ratings

EZ Texting

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
88 Ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

EZ Texting

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
88 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
No photo available

EZ Texting

EZ Texting works well for mass messages with general information. It is a little less useful when carrying on a conversation with a contact.
Rusty Angell profile photo

Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
No photo available
  • EZ Texting has the most amazing customer service via chat and phone. They are always able to help me when I have questions.
  • EZ Texting is really good at accepting ideas from customers and implementing them in their next website update. Whether it is adding something or removing it.
  • EZ Texting allows you to do more than just individually text. They offer group texts that you can customize based on your company need as well as the ability to set up future dates for those texts to be sent.
TeraMichelle Boyland profile photo

Cons

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo
  • I wish I could send longer texts, the character limit is quite small.
  • Some areas of the interface can be a little bit confusing at times.
No photo available

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
EZ Texting7.5
Based on 2 answers
Right now, based on budget, it's something we had to put on hold. We're not finished for sure, just waiting for the funds to continue use. I love EZ Texting and what it's done for us, and how it's connected us to our people, but the budget took a marketing hit, and this was an early casualty.
No photo available

Usability

No score
No answers yet
No answers on this topic
EZ Texting8.0
Based on 3 answers
It's very simple to use to send messages immediately, to create keywords, and to add credits. However, it gets difficult in scheduling, as well as finding the reporting info that you're looking for. Sometimes things aren't where you'd assume they would be, and managing group lists can be a bit cumbersome once you add too many.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
EZ Texting10.0
Based on 1 answer
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
No photo available

Performance

No score
No answers yet
No answers on this topic
EZ Texting10.0
Based on 1 answer
Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
No photo available

Support

No score
No answers yet
No answers on this topic
EZ Texting10.0
Based on 2 answers
I've never had to contact support, so that deserves a high rating in my book 😬
No photo available

Implementation

No score
No answers yet
No answers on this topic
EZ Texting10.0
Based on 2 answers
The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
No photo available

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
I have not used any similar products before, but I love EZ Texting and cannot imagine a better product for my needs
No photo available

Scalability

No score
No answers yet
No answers on this topic
EZ Texting10.0
Based on 1 answer
We have never had a problem with the system NOT sending out our message.
No photo available

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • I don't necessarily have these numbers. We're in an experimental phase right now.
  • The company has helped me deliver the actual product, so that's 100 percent ROI!
No photo available

Screenshots

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppsFlyer More Information

EZ Texting

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

EZ Texting More Information