What users are saying about

AppsFlyer

9 Ratings

EZ Texting

12 Ratings

AppsFlyer

9 Ratings
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Score 8.2 out of 101

EZ Texting

12 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
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EZ Texting

We have an application module where a security badge is requested and once the badge application is complete, the system sends a text message to the applicant so they can pick up their badge. Previously, the badging staff would have to call the applicant.
John Moore profile photo

Pros

  • OneLink is a great feature for deeplinking, I don't think any of AppsFlyer competitors offer anything similar
  • Attribution data is SUPER accurate
  • Amazing integrations and cross-platform support
No photo available
  • Easy to use interface. Easy to navigate and get where you need to be quickly.
  • I appreciate the tools provided, especially the link shortener, so everything is super fast.
  • The ability to have multiple groups or categories of contacts is great so that we can target the exact group we need to.
No photo available

Cons

  • Kind of expensive, especially for SMBs
  • I’m not a huge fan of the dashboard UI and the mobile app is still a little buggy, but it keeps improving with every version, which is great.
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  • It is a little expensive for us as we do not send very many text messages. A smaller package would be nice.
  • The one issue I mentioned in a previous answer was a result of a change in the EZ Texting API. We were not notified of the change and the texting feature of our application started to fail. An opportunity to address any issues before a change is made would be helpful.
John Moore profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
We looked at Remind.com and Group Texting and decided that EZ Texting had all of the features we needed and the best user interface.
No photo available

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • We've definitely seen an increase in our church-life engagement since utilizing this service.
No photo available

Screenshots

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppsFlyer More Information

EZ Texting

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

EZ Texting More Information