What users are saying about
14 Ratings
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Top Rated
89 Ratings
14 Ratings
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Score 7.9 out of 101

EZ Texting

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Top Rated
89 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Likelihood to Recommend

AppsFlyer

To be relatively honest, AppsFlyer is a great service and an excellent platform. It's robust, and we still haven't gone insanely deep into some of its functionality. If it wasn't for using Appsee as our UI/UX and mobile app analytics platform, we would have gone with a free option, like Branch.io, but unfortunately, they didn't integrate well with Appsee. So out of the companies that did, AppsFlyer was the best and cheapest, as it's pay by install is a small cent amount.If you for some reason can't use a free platform like Branch or Firebase, then AppsFlyer is probably your best choice for just attribution.
Evan Laird profile photo

EZ Texting

It's great for promoting events or specials we have going on. I even use it occasionally with specific groups to remind them an ordering deadline is coming up or I send them out as meeting reminders. The possibilities are endless!
Erin Dearing profile photo

Pros

AppsFlyer

  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.
Srikanth Bangalore profile photo

EZ Texting

  • It's easy to create a quick good looking text.
  • Whether you need text only, photos or a link, EZ Texting makes it super easy to incorporate.
  • They have wonderful customer service, very quick and helpful!
Erin Dearing profile photo

Cons

AppsFlyer

  • Dynamic Links are kind of ugly. They're super in-depth to set up and work fantastically, it's just that unlike Branch or Firebase AppsFlyer links are long, not customized, and ugly. I always need to hide them in a bit.ly which is a pain.
  • No automatic dynamic links -- we couldn't use it to share inside the app and measure the results of a referring a friend campaign.
Evan Laird profile photo

EZ Texting

  • Maybe I just dont know about it, but I would love for EZ texting to have an app.
Angela Terry profile photo

Likelihood to Renew

AppsFlyer

AppsFlyer 10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo

EZ Texting

EZ Texting 7.5
Based on 2 answers
Right now, based on budget, it's something we had to put on hold. We're not finished for sure, just waiting for the funds to continue use. I love EZ Texting and what it's done for us, and how it's connected us to our people, but the budget took a marketing hit, and this was an early casualty.
No photo available

Usability

AppsFlyer

No score
No answers yet
No answers on this topic

EZ Texting

EZ Texting 8.0
Based on 3 answers
It's very simple to use to send messages immediately, to create keywords, and to add credits. However, it gets difficult in scheduling, as well as finding the reporting info that you're looking for. Sometimes things aren't where you'd assume they would be, and managing group lists can be a bit cumbersome once you add too many.
No photo available

Reliability and Availability

AppsFlyer

No score
No answers yet
No answers on this topic

EZ Texting

EZ Texting 10.0
Based on 1 answer
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
No photo available

Performance

AppsFlyer

No score
No answers yet
No answers on this topic

EZ Texting

EZ Texting 10.0
Based on 1 answer
Your internet connection/speed is the only limiting factor. EZ Texting's pages are optimized to load quickly and do so.
No photo available

Support

AppsFlyer

No score
No answers yet
No answers on this topic

EZ Texting

EZ Texting 10.0
Based on 2 answers
I've never had to contact support, so that deserves a high rating in my book 😬
No photo available

Implementation

AppsFlyer

No score
No answers yet
No answers on this topic

EZ Texting

EZ Texting 10.0
Based on 2 answers
The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.
No photo available

Alternatives Considered

AppsFlyer

The biggest problem with AppsFlyer is that there's no free tier. It's solely pay per install, which is nice for small teams and startups, but Branch.io is free up to a couple thousand to tens of thousands of MAU's!Branch also has features and benefits that AppsFlyer just doesn't, such as text to app install, automatic dynamic links, custom short links, and so much more.If you're building from scratch, go with Branch and use a data analytics platform that integrates well with them such as a Mixpanel (which also does attribution but is not as robust as Branch, so use the integration).
Evan Laird profile photo

EZ Texting

I've tried ClickSend and a few others and the platform they offer is nowhere close to what EZ Texting has to offer. Sure you pay slightly more with EZ Texting but it all boils down to a "you get what you pay for" kinda scenario.
Shannon Allen profile photo

Scalability

AppsFlyer

No score
No answers yet
No answers on this topic

EZ Texting

EZ Texting 10.0
Based on 1 answer
We have never had a problem with the system NOT sending out our message.
No photo available

Return on Investment

AppsFlyer

  • Allowed us to measure ROI correctly. We couldn't before.
  • Cut our Facebook ad and Google Adwords costs per install almost in half.
  • Added a few extra cents to each install, but it's worth it when looking at the optimization of the ads.
Evan Laird profile photo

EZ Texting

  • By using EZ Texting as our alarm messaging tool we don't have to watch our network monitoring system 24x7.
No photo available

Screenshots

Pricing Details

AppsFlyer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

EZ Texting

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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