What users are saying about

AppsFlyer

9 Ratings

Zoho CRM<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

317 Ratings

AppsFlyer

9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Zoho CRM<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

317 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Likelihood to Recommend

AppsFlyer

I would recommend this tool to any bigger company with a mobile app and bigger budget. This tool is extremely helpful when you're running multiple user acquisition campaigns and would like to better understand which channel works best, and why. In other words, this is great for mobile marketing initiatives and optimizations.
No photo available

Zoho CRM

Zoho is great for any type of sales team or billing. I haven't used it for any other reason but I'm sure it helps with a number of scenarios. Our tech support team wouldn't want to necessarily use it because the workflow they use is much different than what a retention management system would provide. Specifically, it's great for our leads and prospective customers and even current customers. We are able to track our calls with them, emails, set up templates, follow lead status, convert unqualified leads to qualified. I love it!
Sarah Lohsl profile photo

Feature Rating Comparison

Sales Force Automation

AppsFlyer
Zoho CRM
8.2
Customer data management / contact management
AppsFlyer
Zoho CRM
8.3
Workflow management
AppsFlyer
Zoho CRM
8.0
Territory management
AppsFlyer
Zoho CRM
7.9
Opportunity management
AppsFlyer
Zoho CRM
8.4
Integration with email client (e.g., Outlook or Gmail)
AppsFlyer
Zoho CRM
7.8
Contract management
AppsFlyer
Zoho CRM
8.3
Quote & order management
AppsFlyer
Zoho CRM
8.0
Interaction tracking
AppsFlyer
Zoho CRM
8.5
Channel / partner relationship management
AppsFlyer
Zoho CRM
8.2

Customer Service & Support

AppsFlyer
Zoho CRM
6.9
Case management
AppsFlyer
Zoho CRM
6.8
Call center management
AppsFlyer
Zoho CRM
7.1
Help desk management
AppsFlyer
Zoho CRM
6.8

Marketing Automation

AppsFlyer
Zoho CRM
7.6
Lead management
AppsFlyer
Zoho CRM
7.8
Email marketing
AppsFlyer
Zoho CRM
7.4

CRM Project Management

AppsFlyer
Zoho CRM
7.8
Task management
AppsFlyer
Zoho CRM
7.9
Billing and invoicing management
AppsFlyer
Zoho CRM
7.4
Reporting
AppsFlyer
Zoho CRM
8.0

CRM Reporting & Analytics

AppsFlyer
Zoho CRM
8.1
Forecasting
AppsFlyer
Zoho CRM
8.0
Pipeline visualization
AppsFlyer
Zoho CRM
8.2
Customizable reports
AppsFlyer
Zoho CRM
8.1

Customization

AppsFlyer
Zoho CRM
8.0
Custom fields
AppsFlyer
Zoho CRM
8.0
Custom objects
AppsFlyer
Zoho CRM
7.7
Scripting environment
AppsFlyer
Zoho CRM
8.1
API for custom integration
AppsFlyer
Zoho CRM
8.2

Security

AppsFlyer
Zoho CRM
8.6
Single sign-on capability
AppsFlyer
Zoho CRM
8.9
Role-based user permissions
AppsFlyer
Zoho CRM
8.4

Social CRM

AppsFlyer
Zoho CRM
7.7
Social data
AppsFlyer
Zoho CRM
7.7
Social engagement
AppsFlyer
Zoho CRM
7.7

Integrations with 3rd-party Software

AppsFlyer
Zoho CRM
7.2
Marketing automation
AppsFlyer
Zoho CRM
7.2
Compensation management
AppsFlyer
Zoho CRM
7.1

Platform

AppsFlyer
Zoho CRM
7.6
Mobile access
AppsFlyer
Zoho CRM
7.6

Pros

  • AppsFlyer dashboard reflects metrics in real time. If you click on a link on your mobile device and then install/engage, then, the result shows up in the AppsFlyer dashboard within the minute. This fast metric is really useful for testing.
  • AppsFlyer has a product called data vault that gives you both organic and non-organic traffic attribution details - for every single call made. It is great for doing more analysis.
  • AppsFlyer customer service is phenomenal - I have phone access to at least two people in Appsflyer - one an account manager, and another, an engineer.
  • AppsFlyer has great integration with other mobile networks (SSPs). I was evaluating using DoubleClick for Mobile vs AppsFlyer. At the time of evaluation, AppsFlyer was miles ahead and integrated with every ad network that we were interested in. Moreover, Facebook has the most audience that we are interested in - AppsFlyer was better suited for that than Doubleclick.
Srikanth Bangalore profile photo
  • Track Sales Pipeline, as with all sales pipeline software it tracks the potential deals very well, but the customization that ZOHO CRM allows you to fine tune the software to fit your needs.
  • Cost- By signing up for ZOHO ONE, CRM is included and if you use multiple ZOHO Products, they are probably included at no additional charge.
  • Sync Data- Zoho CRM works very well with all of the other ZOHO products, so duplicate entry is not needed.
Scott French profile photo

Cons

  • The AppsFlyer UI for generating individual campaign trackers is terrible. I gave them feedback and they tell me that they are working on fixing it soon (in 6 months?).
  • AppsFlyer documentation for server to server integration for both install and engagement campaigns is (still!) very confusing.
Srikanth Bangalore profile photo
  • Support - ZOHO Support is a little rough sometimes a revamp of their support team or additional training could work out in their best interest.
  • Implementation- ZOHO CRM is so customizable, you may want to consider hiring someone who has gone through it to help implement it for your company.
Scott French profile photo

Likelihood to Renew

AppsFlyer10.0
Based on 1 answer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
Srikanth Bangalore profile photo
Zoho CRM7.6
Based on 19 answers
The rating is based on:
  • Satisfaction with the product
  • Ability to extend the product to meet new and unanticipated needs
  • Ability to manage the cost of the service as needed
Peter Marquez profile photo

Usability

No score
No answers yet
No answers on this topic
Zoho CRM7.8
Based on 3 answers
Zoho CRM is extremely intuitive and allows users complete visibility of sales data through reports/analytics. The platform has wide native integration with other cloud-based business solutions. But, it's fairly simple to write scripts with their publicly available API.
No photo available

Support

No score
No answers yet
No answers on this topic
Zoho CRM4.0
Based on 4 answers
Responsive and knowledgeable. Unfortunately their lack of technology takes away from their helpfulness
Mark Ventriglia profile photo

Online Training

No score
No answers yet
No answers on this topic
Zoho CRM8.2
Based on 2 answers
Training was basic, and didn't really cover more advanced aspects of using the product.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Zoho CRM8.0
Based on 4 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood profile photo

Alternatives Considered

We actually did an integration with Kochava. Our integration was Server To Server. It did not work out - we never got the right attribution. It was also a challenge to verify a real end-to-end campaign with a mobile network. To be fair, this was done 3-4 years ago, and Kochava might have improved in the meantime.
I evaluated DoubleClick as a way for measuring mobile attribution but gave up when I realized that most of our audience is on Facebook. DoubleClick does not integrate with Facebook, but AppsFlyer does.
Srikanth Bangalore profile photo
We evaluated Zoho, HubSpot, Pipedrive, and Salesforce and chose Zoho and HubSpot. Zoho CRM has all of the features that Salesforce and Pipedrive has, but is more affordable than Salesforce and has better UI than Pipedrive. HubSpot has more features for marketers than Zoho, so we use HubSpot for most of our marketing goals and Zoho CRM for both marketing and sales goals.
No photo available

Return on Investment

  • We have spent more than $50 million on mobile campaigns, all tracked through AppsFlyer. If we assume measurement adds at least 10% value, then, we can quantify ROI at at-least $5 million.
  • We have 59 apps on AppsFlyer.
  • We have integrated with 101 ad networks through AppsFlyer (i.e. created trackers to run ads on these networks).
Srikanth Bangalore profile photo
  • Zoho allowed us to move away from spreadsheets to keep track of our users
  • Zoho allows us to set up macros to run on users in different parts of our pipelines to send particular emails or other notifications as well as update their profiles on our platform accordingly
  • Zoho allows us to make notes for our various departments to keep track of any contact made with specific users at what times
Elaine Foster profile photo

Pricing Details

AppsFlyer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AppsFlyer Editions & Modules
AppsFlyer
Additional Pricing Details

Zoho CRM

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Zoho CRM Editions & Modules
Zoho CRM
Edition
Standard
`121
Professional
$201
Enterprise
$351
1. per user, per month
Additional Pricing Details