Asana vs Sprout Social

Asana

Asana functions particularly well in scenarios with well-established teams with well-established processes and a mature SDLC. The reason is that Asana can be configured to do many, many different things, and be used in many, many different ways, and with that power comes a lot of responsibility to figure out your process before you try and automate it. It's software, not magic.

Read full review

Kirk Brote

Senior Director of Product Experience

WuXi NextCODEBiotechnology, 501-1000 employees

View all 73 answers on this topic

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.

Read full review

Jimmy Mack

Senior Communications Specialist

City of OlatheGovernment Administration, 501-1000 employees

View all 76 answers on this topic

Feature Rating Comparison

Asana

7.8

Sprout Social

—

Task Management

9.1

—

Resource Management

7.8

—

Gantt Charts

6.5

—

Scheduling

8.5

—

Workflow Automation

7.5

—

Team Collaboration

9.0

—

Support for Agile Methodology

8.5

—

Support for Waterfall Methodology

8.5

—

Document Management

6.8

—

Email integration

7.4

—

Mobile Access

7.8

—

Timesheet Tracking

6.1

—

Change request and Case Management

8.4

—

Budget and Expense Management

7.0

—

Asana

6.2

Sprout Social

—

Project & financial reporting

5.5

—

Integration with accounting software

7.0

—

Asana

—

Sprout Social

6.8

Boolean keyword searches

—

7.5

Filtering out noise/spam

—

7.2

Sentiment analysis

—

5.5

Broad channel coverage

—

6.9

Asana

—

Sprout Social

8.0

Content planning and scheduling

—

8.3

Audience targeting

—

7.9

Content optimization

—

7.6

Workflow management

—

8.2

Asana

—

Sprout Social

7.3

Automated routing and prioritization

—

6.3

Customer interaction histories

—

8.5

Bulk actions

—

7.1

Asana

—

Sprout Social

7.0

Lead generation

—

6.6

Content marketing

—

8.0

Paid media management

—

6.2

Campaigns and promotions

—

7.2

Asana

—

Sprout Social

7.9

Twitter

—

9.1

Facebook

—

8.4

LinkedIn

—

7.4

Google+

—

7.1

Instagram

—

7.5

Pinterest

—

8.0

YouTube

—

8.0

Asana

—

Sprout Social

8.2

Campaign success analytics

—

8.0

Real-time tracking

—

8.9

Competitor analysis

—

7.7

Asana

—

Sprout Social

7.8

Role-based user permissions & privileges

—

8.9

Mobile access

—

6.7

Pros

Simplicity of user interface without neglecting functionality
Timeline and calendar views are extremely useful
Templates for repeatable projects

Read full review

Barbara Carneiro

Disciple & Head Honcho

Word RevolutionMarketing and Advertising, 1-10 employees

View all 73 answers on this topic

SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.

Read full review

Mckenzie Masters

Intern

in.Mode MarketingMarketing and Advertising, 1-10 employees

View all 76 answers on this topic

Cons

Nothing to note, really. We love it!

Read full review

Barbara Carneiro

Disciple & Head Honcho

Word RevolutionMarketing and Advertising, 1-10 employees

View all 73 answers on this topic

You shouldn't have to pay $20 more a month just to get Google Analytics integration when you can get Google Analytics for free.
Metrics can be skewed if your organization is required to be 8-5, Monday-Friday – especially in the response time. Should be a way to adjust for operational hours.
LinkedIn only grabs my personal account and not our City page, so while it works with LinkedIn, it isn't very helpful for the organization.
Would like to see more for Google+ data.

Read full review

Shonda Ranson

Web Specialist

City of SunnyvaleCivic & Social Organization, 501-1000 employees

View all 76 answers on this topic

Likelihood to Renew

Asana10.0

Based on 32 answers

I just can't see us getting it off of Asana any time soon, despite the many headaches it has caused us. We have too much data in there, too much time & training invested into it, too much at stake to move. If we were just starting out today, fresh, I don't know for certain that I would absolutely go the same direction, but I *think* I still would. I just haven't seen anything better yet. Maybe if Podio's support staff hadn't treated me like a worthless nuisance to them, I might feel differently, but the fact is that their task management is simply inferior to Asana's. That can't be denied, and in fact Podio said it themselves: "Tasks are a simple function. They cannot be customized. Tasks in Podio can be used for quick to-do's for you and your team members." In our operation, however, prompt task completion is a big deal; one task can't be completed until another one is done first, and closing the gaps between those tasks is critical in meeting deadlines and servicing our customers. Asana gets us there, the others don't.

Read full review

Verified User

C-Level Executive in Product Management

Internet Company, 11-50 employees

View all 32 answers on this topic

Sprout Social6.2

Based on 61 answers

For clear, general-audience-friendly metrics and team monitoring of your social media communications, this is the best aggregate product that I have seen and used for the cost. I liked it so much after the introductory trial that I decided to use this product and pay for the subscription out of my own pocket as a personal investment for my organization. So, while the Standard $40/month doesn't have everything, the items that are missing, I can get for free – just not in the same suite. For example, Google Analytics are free, just not integrated in Sprout Social; and the optimum timing add-on can be done at a much lower cost using tweriod and buffer. When renewal comes around, the choice will be purely around my budget.

Read full review

Shonda Ranson

Web Specialist

City of SunnyvaleCivic & Social Organization, 501-1000 employees

View all 61 answers on this topic

Usability

Asana6.0

Based on 5 answers

This is the best task management App for teams I have used

Read full review

Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

View all 5 answers on this topic

Sprout Social8.0

Based on 16 answers

The design and interface is simple and clean. Everything is labeled clearly and just makes sense.

Read full review

Michelle Hebert

E-Commerce Manager / Social Media Strategist

Genesis Diamonds LLC51-200 employees

View all 16 answers on this topic

Reliability and Availability

Asana8.4

Based on 2 answers

Working with Asana on a daily basis

Read full review

Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

View all 2 answers on this topic

Sprout Social7.7

Based on 8 answers

I have never seen it in maintenance or downtime mode — I am always able to access this product.

Read full review

Lizzie Maldonado

Sr. Manager of Social Media

The Starr ConspiracyMarketing and Advertising, 11-50 employees

View all 8 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Ask the community to sound off

Sprout Social8.0

Based on 7 answers

It is quick to post, however you have to refresh the page every time you add a new scheduled item.

Read full review

Sarah Zibanejadrad

Social Marketing Director

Creative Word and Image Inc.1-10 employees

View all 7 answers on this topic

Support

Asana8.3

Based on 2 answers

They don't fix everything, but they have certainly gone the extra mile for us. When we were frustrated with a recent change that altered our default view of every project, changing it from all projects being visible to just incomplete projects being visible, they wrote a custom script to change all of our default views back for us, so we didn't have to manually click 3,000 times (we have over a thousand projects).

Read full review

Verified User

C-Level Executive in Product Management

Internet Company, 11-50 employees

View all 2 answers on this topic

Sprout Social9.2

Based on 12 answers

The customer service team is the second reason why we are semi-loyal to this platform. The customer service process is painless, effective and flawless in my experience.

Read full review

Lizzie Maldonado

Sr. Manager of Social Media

The Starr ConspiracyMarketing and Advertising, 11-50 employees

View all 12 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Ask the community to sound off

Sprout Social7.3

Based on 3 answers

The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost

Read full review

Valentin Vesa

Social Media Manager

iQuest GroupComputer Software, 501-1000 employees

View all 3 answers on this topic

Implementation

No score

No answers yet

No answers on this topic

Ask the community to sound off

Sprout Social8.9

Based on 10 answers

Extremely easy to set up in-house.

Read full review

Lizzie Maldonado

Sr. Manager of Social Media

The Starr ConspiracyMarketing and Advertising, 11-50 employees

View all 10 answers on this topic

Alternatives Considered

Basecamp is a great tool but looks a bit juvenile next to Asana. Basecamp treated us very well but Asana is a perfect fit for us now. It's easy to use and clients use it, which is a big win. Teamwork was extremely complex and cluttered. Something that made is really hard for my team and clients to embrace. We were with Teamwork for one month, then we moved to Asana!

Read full review

Barbara Carneiro

Disciple & Head Honcho

Word RevolutionMarketing and Advertising, 1-10 employees

View all 73 answers on this topic

We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price.

Read full review

Adrienne Hardin

Content Specialist-Social Media

Grinnell CollegeHigher Education, 501-1000 employees

View all 76 answers on this topic

Scalability

Asana8.2

Based on 1 answer

I used this tool on a daily basis at work and it runs as a solid rock

Read full review

Ronen Soreq

Project Manager

ClickSoftwareComputer Software, 501-1000 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Return on Investment

We went from disorganized to having our processes fully documented. This allows for projects to be duplicated and started faster, increasing my margins.
Less opportunity for missed tasks or confusion.
Progress checking always available and easy to use (for our clients)

Read full review

Barbara Carneiro

Disciple & Head Honcho

Word RevolutionMarketing and Advertising, 1-10 employees

View all 73 answers on this topic

My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.

Read full review

Olivia Ann Hurst

Social Media Specialist

The University of Southern MississippiHigher Education, 501-1000 employees

View all 76 answers on this topic

Pricing Details

Asana

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

8.33*

1. per user per month

Additional Pricing Details

Asana is always free for teams of up to 15 people.

Sprout Social

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

—

Asana vs Sprout Social

Add comparison

Likelihood to Recommend

Asana

Sprout Social

Feature Rating Comparison

Task Management

Resource Management

Gantt Charts

Scheduling

Workflow Automation

Team Collaboration

Support for Agile Methodology

Support for Waterfall Methodology

Document Management

Email integration

Mobile Access

Timesheet Tracking

Change request and Case Management

Budget and Expense Management

Project & financial reporting

Integration with accounting software

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Automated routing and prioritization

Customer interaction histories

Bulk actions

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Campaign success analytics

Real-time tracking

Competitor analysis

Role-based user permissions & privileges

Mobile access

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

Online Training

Implementation

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

Asana

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Sprout Social

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Additional Pricing Details

Rating Summary