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Atlassian Confluence vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Confluence

    Score8.2 out of 10
    N/AConfluence is a collaboration and content sharing platform used primarily by customers who are already using Atlassian's Jira project tracking product. The product appeals particularly to IT users.

    $6.40

    per month per user

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    ConfluenceAgentforce Marketing
    Editions & Modules
    Free
    $0
    Free for 10 Users
    Standard
    $6.40
    per month per user
    Premium
    $12.30
    per month per user
    Data Center
    220,000.00
    40,001+ Users - Annually
    Enterprise
    Contact Sales
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    ConfluenceAgentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPrices shown here reflect prices for deployments with 100 users or less. The prices decrease wien the user base surpasses 100.
    More Pricing Information
    Community Pulse
    ConfluenceAgentforce Marketing
    Considered Both Products
    Atlassian
    No answer on this topic
    Salesforce
    Chose Agentforce Marketing
    Pardot is definitely one of the best tools out there. It's got a great UX and it is intuitive, easy to learn, and fast. Some of their naming conventions are a little bit confusing, like Users vs. Prospects. Published Templates vs. Draft Templates. List Emails vs. Sent Emails …
    Incentivized
    Key User Insights
    Would buy again
    89%
    Would buy again
    97 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    87 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    100 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    45 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    54 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    ConfluenceAgentforce Marketing
    Project Management
    Comparison of Project Management features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    7.1
    158 Ratings
    9% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Task Management7.2127 Ratings00 Ratings
    Gantt Charts7.912 Ratings00 Ratings
    Scheduling7.221 Ratings00 Ratings
    Workflow Automation6.591 Ratings00 Ratings
    Mobile Access6.9118 Ratings00 Ratings
    Search7.0157 Ratings00 Ratings
    Visual planning tools7.2127 Ratings00 Ratings
    Communication
    Comparison of Communication features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    7.9
    158 Ratings
    1% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Chat6.415 Ratings00 Ratings
    Notifications8.2156 Ratings00 Ratings
    Discussions7.9149 Ratings00 Ratings
    Surveys7.015 Ratings00 Ratings
    Internal knowledgebase9.0150 Ratings00 Ratings
    Integrates with GoToMeeting6.03 Ratings00 Ratings
    Integrates with Gmail and Google Hangouts9.37 Ratings00 Ratings
    Integrates with Outlook9.610 Ratings00 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    7.7
    157 Ratings
    4% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Versioning8.3137 Ratings00 Ratings
    Video files6.9105 Ratings00 Ratings
    Audio files6.997 Ratings00 Ratings
    Document collaboration8.4153 Ratings00 Ratings
    Access control8.7148 Ratings00 Ratings
    Advanced security features8.3115 Ratings00 Ratings
    Integrates with Google Drive5.947 Ratings00 Ratings
    Device sync8.486 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    5% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    4% above category average
    Lead nurturing automation00 Ratings8.8109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    1% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    1% below category average
    Social sharing and campaigns00 Ratings7.383 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    3% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Atlassian Confluence and Salesforce Agentforce Marketing
    Feature
    Atlassian Confluence
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    0% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    ConfluenceAgentforce Marketing
    Small Businesses
    Flock
    Score9.5 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Troop Messenger
    Score9.8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConfluenceAgentforce Marketing
    Likelihood to Recommend
    8.3
    (174 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    9.5
    (22 ratings)
    8.1
    (114 ratings)
    Usability
    8.1
    (63 ratings)
    8.5
    (37 ratings)
    Availability
    9.0
    (3 ratings)
    10.0
    (11 ratings)
    Performance
    8.0
    (5 ratings)
    9.6
    (9 ratings)
    Support Rating
    5.4
    (25 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    8.8
    (4 ratings)
    3.0
    (17 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    8.0
    (4 ratings)
    7.0
    (2 ratings)
    Product Scalability
    8.0
    (2 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    7.0
    (3 ratings)
    User Testimonials
    ConfluenceAgentforce Marketing
    Likelihood to Recommend
    Atlassian
    It is well suited due to the below reasons 1. Easy collaboration between teams 2. Strong integration with other applications 3. Centralized documentation among teams and within the organisation 4. Project planning and report sharing 5. Employee onboarding is easier and maintain HR policies very well. Less appropriate in below scenarios When this is being used as a main tool for communication rather than its purpose of collaboration.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Atlassian
    • Cross product linking - If you use other Atlassian products then Atlassian Confluence is a no-brainer for your source of documentation, knowledge management etc. You can show previews of the linked asset natively E.g. showing a preview of a JIRA ticket in a Atlassian Confluence page.
    • Simple editing - Though the features available may not be super complex right now, this does come with the benefit of making it easy to edit and create documents. Some documentation editors can be overwhelming, Atlassian Confluence is simple and intuitive.
    • Native marketplace - If you want to install add-ons to your Atlassian Confluence space it's really easy. Admins can explore the Atlassian marketplace natively and install them to your instance in a few clicks. You can customise your Atlassian Confluence instance in many different ways using add-ons.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Atlassian
    • UI Design is very simplistic and basic could make use of more visually interesting colour choices, layout choices, etc.
    • Under the 'Content' menu, it defaults to having a landing page for all L1 and L2 category pages. Meaning as long as the broader content category has a sub-category, it still creates a separate landing page. In my team's case, this often creates blank pages, as we only fill out the page at the lowest sub-category (L3).
    • Hyperlinks are traditionally shown as blue, however, this results into very monotonously blue pages in cases where a lot of information is being linked.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Atlassian
    I am confident that Atlassian can come with additional and innovative macros and functions to add value to Confluence. In 6 months, Atlassian transformed a good collaborative tools into a more comprehensive system that can help manage projects and processes, as well as "talk" with other Atlassian products like Jira. We are in fact learning more about Jira to evaluate a possible fit to complement our tool box.
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Atlassian
    Atlassian Confluence is a great tool for project management, especially for internal documentation. It has a minimum governance requirement to use its full power. Also, it is a little pricy to unlock its full power as well, so it is not recommended for companies with a low budget in my opinion.
    Incentivized
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    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Reliability and Availability
    Atlassian
    I do not recall having outages or applications error so far, very reliable and available.
    Incentivized
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    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Atlassian
    We never worked against the tide while using Confluence. Everything loads considerably fast, even media components like videos (hosted on the platform or embed external videos from Youtube, for example). We are not using heavy media components a lot, but in the rare occasion we happen to use one we have no problems whatsoever.
    Incentivized
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    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Atlassian
    This rating is specifically for Atlassian's self-help documentation on their website. Often times, it is not robust enough to cover a complex usage of one of their features. Frequently, you can find an answer on the web, but not from Atlassian. Instead, it is usually at a power user group elsewhere on the net.
    Incentivized
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    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    In-Person Training
    Atlassian
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Atlassian
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Atlassian
    Overall, I am very satisfied with the initial implementation (and the subsequent upgrades and implementations made over the years).
    This product has never rose to the level of being an major issue at an executive level. It has quietly and valiantly done it's job for our company!
    Incentivized
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    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Atlassian
    We chose Atlassian Confluence over SharePoint because it's much more user-friendly and intuitive. Atlassian Confluence makes collaboration and knowledge sharing easier with its simpler interface and better search. While SharePoint can be powerful, it often feels clunky and complex, making it harder for our team to actually use it.
    Incentivized
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    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
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    Contract Terms and Pricing Model
    Atlassian
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Scalability
    Atlassian
    This tool is very adaptable. So much so we use it for three completely separate projects, in three very different ways.
    Incentivized
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    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
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    Return on Investment
    Atlassian
    • We totally rely on this tool since a decade now and despite being so much transition in our company it has served us well in those transitions
    • Many times, during security audits we are asked to showcase our readiness for various compliance points and confluence helps us a lot in maintaining that
    • Talking about Confluence in front of clients and customers gives us an upper hand that we are up to date with latest trend and technologies and tools for our RnD planning and management
    Incentivized
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    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
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    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.