What users are saying about
4 Ratings
41 Ratings
4 Ratings
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Score 9.2 out of 100
41 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Attentive

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.
John Laudisio | TrustRadius Reviewer

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Pros

Attentive

  • Great UI
  • Easy to use
  • Great ROI
Kathryn Clare-Salzler | TrustRadius Reviewer

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Cons

Attentive

  • Agency billing is a little messy
  • Reporting is all Excel based, not interactive
  • Occasional (rare) bugs in the UI
John Laudisio | TrustRadius Reviewer

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Usability

Attentive

Attentive 10.0
Based on 1 answer
Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.
Kathryn Clare-Salzler | TrustRadius Reviewer

Braze

No score
No answers yet
No answers on this topic

Support Rating

Attentive

Attentive 10.0
Based on 1 answer
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
Kathryn Clare-Salzler | TrustRadius Reviewer

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Alternatives Considered

Attentive

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
John Laudisio | TrustRadius Reviewer

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Return on Investment

Attentive

  • Some clients seeing 50x ROAS (which plateaus eventually)
  • All clients making money
John Laudisio | TrustRadius Reviewer

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Pricing Details

Attentive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

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