97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 97 reviews and ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 18 reviews and ratings
Feature Set Ratings
- AWeber ranks higher in 1 feature set: Pre-Send Testing
- Mad Mimi ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

6.9
AWeber
69%

8.2
Mad Mimi
82%
Mad Mimi ranks higher in 7/9 features
Mad Mimi ranks higher in 7/9 features
WYSIWYG email editor

6.2
62%
29 Ratings

9.9
99%
8 Ratings
Dynamic content

7.9
79%
2 Ratings

7.1
71%
6 Ratings
Landing pages

4.7
47%
3 Ratings

8.0
80%
5 Ratings
A/B testing

6.0
60%
6 Ratings

10.0
100%
1 Rating
Mobile optimization

6.1
61%
25 Ratings

7.0
70%
7 Ratings
Email deliverability reporting

7.7
77%
57 Ratings

9.0
90%
17 Ratings
List management

8.5
85%
30 Ratings

9.8
98%
9 Ratings
Triggered drip sequences

8.5
85%
26 Ratings

8.1
81%
5 Ratings
Ability to test dynamic content

N/A
0 Ratings

5.1
51%
6 Ratings
Reporting & Analytics

5.1
AWeber
51%

10.0
Mad Mimi
100%
Mad Mimi ranks higher in 3/3 features
Mad Mimi ranks higher in 3/3 features
Dashboards

6.2
62%
26 Ratings

10.0
100%
7 Ratings
Standard reports

4.8
48%
30 Ratings

10.0
100%
8 Ratings
Custom reports

4.3
43%
25 Ratings

10.0
100%
6 Ratings
Pre-Send Testing

7.9
AWeber
79%

7.7
Mad Mimi
77%
AWeber ranks higher in 5/7 features
AWeber ranks higher in 5/7 features
URL Validation

8.6
86%
3 Ratings

N/A
0 Ratings
Link Tracking

9.0
90%
3 Ratings

10.0
100%
1 Rating
Image Validation

6.9
69%
3 Ratings

N/A
0 Ratings
Inbox Display

6.9
69%
3 Ratings

N/A
0 Ratings
Spam Testing

6.9
69%
3 Ratings

N/A
0 Ratings
Email Previews

9.0
90%
3 Ratings

7.0
70%
1 Rating
Spelling and Grammar Check

N/A
0 Ratings

6.0
60%
1 Rating
Attribute Ratings
- AWeber is rated higher in 1 area: Support Rating
- Mad Mimi is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
Likelihood to Recommend

6.7
AWeber
67%
36 Ratings

9.9
Mad Mimi
99%
13 Ratings
Likelihood to Renew

6.8
AWeber
68%
6 Ratings

10.0
Mad Mimi
100%
5 Ratings
Usability

7.3
AWeber
73%
2 Ratings

9.0
Mad Mimi
90%
2 Ratings
Support Rating

9.1
AWeber
91%
4 Ratings

8.0
Mad Mimi
80%
2 Ratings
Likelihood to Recommend
AWeber
AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesMad Mimi
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
IT Support executive
Petronomics LimitedOil & Energy, 51-200 employees
Pros
AWeber
- Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
- Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
- Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
- Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Owner
Two Creative Design Group, LLCMarketing and Advertising, 1-10 employees
Mad Mimi
- I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
- Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
- There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
- You can segment your list into as many groups as you like, which makes for more effective email marketing.
Creative Marketing Strategist
BLOCKbETA MarketingMarketing and Advertising, 1-10 employees
Cons
AWeber
- Aweber's drag and drop email designer could be a little easier to use.
- It is difficult to design templates for the casual user, they almost always need help.
- The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.

Verified User
C-Level Executive in Corporate
Marketing and Advertising Company, 1-10 employeesMad Mimi
- The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
- Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
- Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Email Marketing Manager
CJ Affiliate by ConversantHealth, Wellness and Fitness, 1-10 employees
Pricing Details
AWeber
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 Up to 500 subscribers & 3,000 email sends per month
AWeber Editions & Modules
Edition
AWeber Free | $01 |
---|---|
AWeber Pro | $16.152 |
- Up to 500 subscribers & 3,000 email sends per month
- per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.Mad Mimi
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$10 per month
Mad Mimi Editions & Modules
Edition
Basic | $10.001 |
---|---|
Pro | $42.001 |
Silver | $199.001 |
Gold | $1049.001 |
- per month
Additional Pricing Details
—Likelihood to Renew
AWeber
AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Virtual Assistant and Online Business Manager
Social Media ImplementationsMarketing and Advertising, 1-10 employees
Mad Mimi
Mad Mimi 10.0
Based on 5 answers
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Brand Consultant
WalgreensEntertainment, 1-10 employees
Usability
AWeber
AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
Mad Mimi
Mad Mimi 9.0
Based on 2 answers
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
IT Support executive
Petronomics LimitedOil & Energy, 51-200 employees
Support Rating
AWeber
AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
Mad Mimi
Mad Mimi 8.0
Based on 2 answers
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
IT Support executive
Petronomics LimitedOil & Energy, 51-200 employees
Alternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.

Verified User
Director in Marketing
Alternative Medicine Company, 1-10 employeesMad Mimi
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
CEO (Chief Executive Officer)
NEJM GroupHospital & Health Care, 11-50 employees
Return on Investment
AWeber
- If the campaign is well designed in the first place, ROI is immediate.
- Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
CEO
Creating The Future Today.LifeExecutive Office, 11-50 employees
Mad Mimi
- I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
- I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
- It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
Principal
Mind Strength BalanceHealth, Wellness and Fitness, 1-10 employees