The Bazaarvoice platform provides businesses
with the ability to collect and publish authentic feedback from their
customers, who can review products and services, ask questions, and post photos
and videos of their experiences with products. The vendor says that leveraging
user-generated content can increase sales and build brand loyalty. Within the platform, the vendor provides seven core modules: Ratings & Reviews Questions & Answers Sampling…
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Emplifi
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…
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Pricing
Bazaarvoice
Emplifi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bazaarvoice
Emplifi
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Bazaarvoice
Emplifi
Features
Bazaarvoice
Emplifi
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Bazaarvoice
-
Ratings
Emplifi
6.4
7 Ratings
17% below category average
Boolean keyword searches
00 Ratings
6.75 Ratings
Filtering out noise/spam
00 Ratings
6.46 Ratings
Sentiment analysis
00 Ratings
5.55 Ratings
Broad channel coverage
00 Ratings
7.07 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Bazaarvoice
-
Ratings
Emplifi
7.3
8 Ratings
10% below category average
Content planning and scheduling
00 Ratings
7.38 Ratings
Audience targeting
00 Ratings
7.07 Ratings
Content optimization
00 Ratings
7.38 Ratings
Workflow management
00 Ratings
7.67 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Bazaarvoice
-
Ratings
Emplifi
7.3
7 Ratings
10% below category average
Automated routing and prioritization
00 Ratings
7.37 Ratings
Customer interaction histories
00 Ratings
8.25 Ratings
Bulk actions
00 Ratings
6.46 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Bazaarvoice
-
Ratings
Emplifi
7.6
6 Ratings
1% below category average
Lead generation
00 Ratings
8.01 Ratings
Content marketing
00 Ratings
7.66 Ratings
Paid media management
00 Ratings
7.74 Ratings
Campaigns and promotions
00 Ratings
7.34 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Bazaarvoice
-
Ratings
Emplifi
5.8
8 Ratings
36% below category average
Twitter
00 Ratings
6.18 Ratings
Facebook
00 Ratings
7.98 Ratings
LinkedIn
00 Ratings
4.17 Ratings
Google+
00 Ratings
8.01 Ratings
Instagram
00 Ratings
7.38 Ratings
Pinterest
00 Ratings
3.25 Ratings
YouTube
00 Ratings
3.95 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Bazaarvoice
-
Ratings
Emplifi
6.4
8 Ratings
18% below category average
Campaign success analytics
00 Ratings
7.07 Ratings
Real-time tracking
00 Ratings
6.78 Ratings
Competitor analysis
00 Ratings
5.57 Ratings
Account management
Comparison of Account management features of Product A and Product B
Bazaarvoice is overall a quite strong ratings and reviews platform. If you have a national brand and want to integrate ratings and reviews into your website, Bazaarvoice should be in your consideration set. If you have a small business or a tighter budget, you may find Bazaarvoice too robust or expensive of a platform. If your brand gets a lot of organic product reviews, Bazaarvoice will be a helpful tool to increase brand credibility and search engine rankings. If you need help getting consumers to review your products, Bazaarvoice offers sampling programs. These programs can get very pricy depending on how many SKUs you are looking for reviews on. Bazaarvoice also has a proprietary platform where they collect consumer reviews for many brands, and once you have the Bazaarvoice ratings and reviews platform, you may be able to purchase reviews of your products and have them sync to your website without having to run a sampling program.
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
Their login to their portal is awful. They are working on creating a single sign on experience but right now there are different usernames and passwords depending on what dashboard you are attempting to access.
They could probably spend more time optimizing the cost of their initialization script. The size of the JavaScript concerns me.
They could work on their deployment and preview tools. The time for our staged changes to show on the live site doesn't seem to be as quick as it should be and the preview tools don't take into account the site's CSS files for display.
Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
We are happy with the product and really just need to optimise our deployment of it on an ongoing basis. There is a lot of functionality prebuilt within Bazaarvoice which we want to have on our site, and to recreate this in our platform would take significant effort which is not practical for us.
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
I'm sure all processes and program can improve, however Bazaarvoice has reached a very easy usability level and hope this continues as the product improves over time.
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
The Bazaarvoice team is always available via call, email, or any other platform to provide help, guidance, or to push or ask for the task we set earlier. They are talkative and easy to share information and discuss issues if there are any. Thay may have more out of box solutions for easy implementation, but as a whole, and regarding support I am satisfied.
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Even though both PowerReviews and Bazaar Voice are capable of fulfilling the aforementioned needs, PowerReviews also provides free trials. PowerReview's style options aren't always user-friendly, but the app is worth checking out if aesthetic concerns aren't top of mind. Bazaar Voice, on the other hand, sounds really professional and is remarkably simple to use.
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
This has had a positive impact on the way the company identifies user issues and complaints more easily/readily.
The negative impact is that departments seem to put a lot more expectations on our customers than this tool can provide (e.g., replies and follow-up), meaning that we aren't as able to provide additional information when requested.
It's uncertain whether responding to reviews adds a lot of value when all is said and done. Reviewers rarely adjust their ratings, even if/when we sufficiently address their concerns or resolve issues.