Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.6 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.
$299
per month
CallidusCloud LeadRocket (discontinued)
Score 4.3 out of 10
N/A
CallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.
$50
per user per month
Signpost
Score 1.7 out of 10
N/A
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
Pricing
BirdeyeCallidusCloud LeadRocket (discontinued)Signpost
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Marketing
$50
per user per month
No answers on this topic
Offerings
Pricing Offerings
BirdeyeCallidusCloud LeadRocket (discontinued)Signpost
Free Trial
YesYesYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsAdditional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.
More Pricing Information
Community Pulse
BirdeyeCallidusCloud LeadRocket (discontinued)Signpost
Features
BirdeyeCallidusCloud LeadRocket (discontinued)Signpost
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Birdeye
-
Ratings
CallidusCloud LeadRocket (discontinued)
6.5
3 Ratings
16% below category average
Signpost
-
Ratings
WYSIWYG email editor00 Ratings6.63 Ratings00 Ratings
Landing pages00 Ratings6.43 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Birdeye
-
Ratings
CallidusCloud LeadRocket (discontinued)
6.5
3 Ratings
18% below category average
Signpost
-
Ratings
Lead scoring and grading00 Ratings8.01 Ratings00 Ratings
Data quality management00 Ratings6.43 Ratings00 Ratings
Automated sales alerts and tasks00 Ratings5.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Birdeye
-
Ratings
CallidusCloud LeadRocket (discontinued)
5.0
1 Ratings
38% below category average
Signpost
-
Ratings
Social sharing and campaigns00 Ratings5.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Birdeye
-
Ratings
CallidusCloud LeadRocket (discontinued)
6.4
3 Ratings
15% below category average
Signpost
-
Ratings
Role-based workflow & approvals00 Ratings6.43 Ratings00 Ratings
Best Alternatives
BirdeyeCallidusCloud LeadRocket (discontinued)Signpost
Small Businesses
Yext
Yext
Score 7.8 out of 10
Vbout
Vbout
Score 9.9 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Medium-sized Companies
Yext
Yext
Score 7.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Google Business Profile
Google Business Profile
Score 8.2 out of 10
Enterprises
Yext
Yext
Score 7.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
BirdeyeCallidusCloud LeadRocket (discontinued)Signpost
Likelihood to Recommend
9.0
(179 ratings)
2.9
(15 ratings)
1.3
(2 ratings)
Likelihood to Renew
8.5
(3 ratings)
6.0
(13 ratings)
-
(0 ratings)
Usability
9.5
(91 ratings)
7.4
(2 ratings)
-
(0 ratings)
Support Rating
7.5
(69 ratings)
6.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
BirdeyeCallidusCloud LeadRocket (discontinued)Signpost
Likelihood to Recommend
Birdeye
For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
Read full review
Discontinued Products
We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Read full review
Signpost
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
Read full review
Pros
Birdeye
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
Read full review
Discontinued Products
  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Read full review
Signpost
  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
Read full review
Cons
Birdeye
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
Read full review
Discontinued Products
  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
Read full review
Signpost
  • Provide user a way to cancel their service.
  • Get rid of the very aggressive sales staff.
  • Refund money for unused moths. Do not be so shady!
Read full review
Likelihood to Renew
Birdeye
I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
Read full review
Discontinued Products
Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
Read full review
Signpost
No answers on this topic
Usability
Birdeye
I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
Read full review
Discontinued Products
Very easy to use and designed well.
Read full review
Signpost
No answers on this topic
Support Rating
Birdeye
Support is really responsive for the most part. I don't feel like they explain it the best for people who aren't as tech-savvy. I have recently had trouble with a more difficult integration and it is hard to pinpoint who I need to reach out to.
Read full review
Discontinued Products
It has declined since we started with this company and it could be better.
Read full review
Signpost
No answers on this topic
Implementation Rating
Birdeye
Let Birdeye do what they do
Read full review
Discontinued Products
No answers on this topic
Signpost
No answers on this topic
Alternatives Considered
Birdeye
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
Read full review
Discontinued Products
We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Read full review
Signpost
No answers on this topic
Return on Investment
Birdeye
  • SEO has increased due to online rep increasing
  • Review count has come up significantly due to having a platform that helps
  • The system puts reviews and where they are coming from into perspective to try and obtain more in other ways
Read full review
Discontinued Products
  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
Read full review
Signpost
  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
Read full review
ScreenShots

Birdeye Screenshots

Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.

CallidusCloud LeadRocket (discontinued) Screenshots

Screenshot of Gain superior lead intelligence as you capture behavioral information such as path-to-discovery, areas of interest, level of engagement, and focus of each visit.Screenshot of See detailed information about who visits your website: prospects, leads, partners, or competitors.Screenshot of Create, test, schedule, automate, and measure email campaigns and nurture campaign workflows.Screenshot of Plan, automate and monitor complex, multi-step, trigger-based lead nurturing campaigns.Screenshot of Create, edit, and deploy your landing pages in minutes.