Birdeye vs. Google Business Profile

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.2 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.
$299
per month
Google Business Profile
Score 8.5 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Pricing
BirdeyeGoogle Business Profile
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
BirdeyeGoogle Business Profile
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BirdeyeGoogle Business Profile
Considered Both Products
Birdeye
Chose Birdeye
I have not used any other platforms similar to Birdeye.
Chose Birdeye
Of all the services we have used DemandHub still has been the best. They all accomplish the same thing for requesting business reviews and enabling text messaging on our land lines but the customer service from DemandHub has been the best. Both Podium and BirdEye have …
Google Business Profile
Chose Google Business Profile
Google My Business offers the basic features and is free. Birdeye is more complete, has a lot of features, has a good support, but need to pay. Google My Business is sufficient for our marketing strategy.
Chose Google Business Profile
Google is free and easy to use. If you have the time and are willing to put in the work yourself, it is a better solution than paying top dollar for an automated tool.
Chose Google Business Profile
You can customize all your business information. You can set locations, add photographs, addresses, phone numbers, etc. to make it more interactive. You can also create conversations [that] will give a positive impact on the customers. You can easily stand out and bring in as …
Top Pros
Top Cons
Best Alternatives
BirdeyeGoogle Business Profile
Small Businesses
Yext
Yext
Score 8.9 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Medium-sized Companies
Yext
Yext
Score 8.9 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
BirdeyeGoogle Business Profile
Likelihood to Recommend
7.7
(166 ratings)
10.0
(47 ratings)
Likelihood to Renew
9.0
(3 ratings)
-
(0 ratings)
Usability
9.3
(78 ratings)
10.0
(2 ratings)
Support Rating
8.1
(69 ratings)
6.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BirdeyeGoogle Business Profile
Likelihood to Recommend
Birdeye
For businesses that have customers or clients or patients with several different locations, Birdeye is essential to help with the reviews and messages received through Google and other platforms. For businesses with only 1 single location, Birdeye could still be useful but wouldn't be as essential as it would be for other businesses.
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Google
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Pros
Birdeye
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
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Google
  • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
  • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
  • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
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Cons
Birdeye
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
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Google
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
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Likelihood to Renew
Birdeye
I think it is a good tool overall, there are some hiccups but what program doesn't have them. I think we should be notified of more things, specifically broken integrations. There have been instances where I don't notice for MONTHS a client it's having requests sent out because they are organically still getting reviews.
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Google
No answers on this topic
Usability
Birdeye
I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
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Google
It's a super smooth & easy to use platform that allows it's users to quickly update / display important things regarding their business. ex: holiday closures, special hours, promotional items / sales
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Support Rating
Birdeye
Support is really responsive for the most part. I don't feel like they explain it the best for people who aren't as tech-savvy. I have recently had trouble with a more difficult integration and it is hard to pinpoint who I need to reach out to.
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Google
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Implementation Rating
Birdeye
Let Birdeye do what they do
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Google
No answers on this topic
Alternatives Considered
Birdeye
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
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Google
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
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Return on Investment
Birdeye
  • SEO has increased due to online rep increasing
  • Review count has come up significantly due to having a platform that helps
  • The system puts reviews and where they are coming from into perspective to try and obtain more in other ways
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Google
  • Generate organic traffic
  • Promotion of our business and services locally
  • Increase visibility and ranking by Google Search
  • Collecting customer reviews
  • Another way to promote our business by sharing content directly to Google
  • Good analytics
  • Adds credibility to our business and brand
Read full review
ScreenShots

Birdeye Screenshots

Screenshot of Birdeye’s local business listing management tool, used to show up everywhere customers search for improved SEO and a better rank.Screenshot of a visualization of the customer experience. This helps to understand the performance of every customer interaction and touch point with actionable reports.Screenshot of Birdeye Insights AI, part of the BirdAI platform, which uses generative AI to analyze reviews, surveys, and listings data, providing actionable recommendations for business growth.Screenshot of Birdeye’s AI-powered review generation, management, and reporting platform.Screenshot of Birdeye Social, which is designed from the ground up for multi-location businesses. Generate social posts, monitor engagement, and track performance from a single dashboard.