Bloomerang CRM vs. Constant Contact

If you are a small organization just getting started, Bloomerang can be a good fit. It is simple and straightforward for development staff who maybe aren’t super savvy with data management or analysis in spreadsheets. In the sales demo they will try to upsell a lot of extras that are ultimately not necessary unless your stuff is very unfamiliar with database software. The base price of the software is something like $300 per year, as long as you mix all of the training and phone support add-ons they initially present you with.

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Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.

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• Reporting: Once I understood the logic behind Bloomerang's reporting tools, I could not believe I'd ever worked a different way. Some of our funders request very complicated reports and getting the relevant data out of Bloomerang is SO much easier than it was with our previous CRM tools.
• Website integration: I love the tracking functionality that Bloomerang offers, as well as how easy it is to integrate event ticket, volunteer, and other forms into our existing website.
• Intuitive design: I've introduced total novices to Bloomerang and been very impressed with how quickly they've been able to figure out all the top level navigation as well as deeper functionality.

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• Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
• Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
• Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
• Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.

• Some of the searches did not bring up the expected results. It would be good to see the logic be a little more "fuzzy".
• More pre-set reports would be helpful for small organizations who do not understand the logic behind how to get the results they are seeking.
• An ability to just page through donor records would be nice. Sometimes you just want to browse the data to get inspired.

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• It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
• I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.

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#1 - I am very happy with the product and support so far.
#2 - With significant data migration costs, I wouldn't even consider another option for at least 3 years no matter how much better it might be.

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There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

Data and settings are very customizable to fit the needs of our organization. We are able to not only keep track of donations, but also other interactions we may have with a constituent. Support is extremely helpful when issues arise.

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There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

No major problems in sending out the email campaigns and accessing the analytics

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The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Any time i had a problem or question it has been easy to find an answer or tutorial. When I cannot find an answer, it is easy to email or live chat with support and they resolve my problems very quickly.

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

We left DonorPerfect for Bloomerang. I had come from an organization that used Raisers Edge and there was no way I was going to stay with DP. RE is great for larger organizations with staff dedicated to the database, but we were a much smaller organization and needed to have something we could all use easily. We demoed Salsa and Neon and liked them both, but Bloomerang had better integration features and seemed to be the most user-friendly.

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Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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• Because my organization has been using Bloomerang for only one year, we haven't yet studied what impact it has had on our ROI. We have, however, noted that we are able to more efficiently and more rapidly communicate with constituents now than we were able to before we had Bloomerang. We can quickly and efficiently generate acknowledgements and tax receipts - and do so - better than we ever did before.

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• I have had nothing but positive impacts from using Constant Contact.
• The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
• Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info