Bloomfire vs. Socialtext (discontinued) vs. Vena

Ad testing:

• PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
• Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
• Total time to build: 1 hour

Concept testing:

• PTS: things get lost, findable but version control
• Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
• Total time to build: 1 hour

Incentivized

We use Social Text as a platform to air our issues with different departments. We voice our concerns and suggestions so we can help find a solution to the problems we incur on a daily basis. We need to have social text as an app so we can communicate in real time not only during work hours.

Vena is great for managing data and putting all of your information in one easy-to-locate spot. It also makes finding data faster and easier. It is also great for tracking project performance and budgeting. It is fairly user-friendly and easy to use from an admin side.

Incentivized

• Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
• Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
• Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!

Incentivized

• Version history - Always keeps the edited versions and one can revert back any time
• Creating and Editing an article is very easy and intutive
• Sharing the articles with peers

• Bringing all of our financial processes together in one place
• Helps Operations and Finance to see what is happening in real time at each site.
• It makes the budgeting process very easy for Operations to input and Finance to go in and check alongside at the same time.

Incentivized

• I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
• Live Q+A sessions for group onboarding initiatives.
• Ability to label bookmarks by priority/job type.

Incentivized

• Search needs a ton of improvements. It was very slow a year ago
• Search result quality was also not that good
• I know they have improved their UI recently but when i used it last year it did not really have any design elements which could be used to make the articles look more presentable. It was important for us as we used it for external communication as well.

• Preparing forecasts under different scenarios can be challenging. Your input templates need to be set up to toggle between the various scenarios. We found that certain templates, particularly workforce were not able to easily switch between different scenarios.
• Connection to Bamboo - initial testing of this resulted in the history being deleted and only showing the current employees. For us it was important to have the history in Vena.
• No native connection to Tableau - while a CSV upload is a way around would be great to have this since you already have a Power BI connection.

Incentivized

Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.

Incentivized

We have a lot of info in Socialtext already. It would be hard to get all that info out and port it to a different system

Vena has been a huge win for us as an organization, as it vastly improved our budgeting process by removing manual consolidation that was incredibly time consuming, and it allows us to see a multi-year view of our organizational budget across all of our funding sources. We've seen Vena's platform grow over the years and we've not yet fully adopted some of them so it feels like there's still potential to get even more value out of the platform.

Incentivized

Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.

Incentivized

I would rate Vena's overall usability as an 8 out of 10. Vena offers a user-friendly interface, especially for those familiar with Excel, making it relatively easy to use. Most features are intuitive. However, some advanced functionalities may require more training or time to master, so it's not a perfect score. Overall, Vena provides a solid user experience that supports efficient financial planning.

Incentivized

Vena has been available and running. There are notifications well ahead of scheduled maintenance and so far, scheduled maintenance has been occurring during off hours and fortunately has not occurred during a time that is crucial for us to be actively using.

Incentivized

Vena Solutions pages load quickly and only a few times does it get a bit slow, only when there are many integrations and the reports are long. But in general it is always fast and honestly I am very satisfied with the speed in the generation of statistical reports and the pages

Incentivized

I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.

Incentivized

They are very quick to respond when you submit a ticket and typically fix issues quickly as well. I only didn't give this a 10 because there is still an open issue with our Salesforce connection that we've been waiting on now for a few months.

Incentivized

Our initial in person training was a little rough b/c I felt like our trainer wanted to focus on maximizing Vena rather than understanding what we were needing for our organization. He was very responsive and added insights, but could have worked to understand our needs a little better.

Incentivized

The training was structured as a group training to learn the basics of creating a data model and mapping a template. While we had nearly 10 participants, I was the only actual implementer so we probably didn't actually need the training and could have just learned the initial skills from the implementation consultant. Two years later, when we hired a new team member, they completed several modules in Vena Academy (a self paced learning course) which allowed them to get up to speed on the basics with just a bit of supplemental guidance from me as our existing admin.

Incentivized

The Vena consultant had great knowledge of both the Vena solution and Excel and Excel functions. He was able to help suggest ways to build our templates that met our requirements using Excel functions we had not previously considered using. And we have been able to use the Excel information he provided in other ways outside of Vena. He was very patient and flexible as we learned the Vena tool and created templates

I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.

Incentivized

I frankly like Confluence better than socialtext because of the speed and the quality of search. They also have better design elements which can help make the articles pleasant to the eyes.

Vena is a strong fit for teams that want to keep working in Excel while adding structure, workflows, and a centralized database. Vena emphasizes its native Excel experience, along with planning templates, workflow automation, and integrations for budgeting/forecasting.


Planful is more positioned as an end-to-end financial performance platform, with a broader emphasis on planning, budgeting, forecasting, reporting, AI/ML-driven forecasting support, real-time collaboration, and enterprise-scale (including multi-entity/multi-currency environments). It also supports Microsoft 365 reporting via Spotlight. We selected Vena because it was a better fit for our current use case and team setup:

Our Operations and FP&A teams primarily use it for budgeting and forecasting, so the Excel-based workflow made adoption easier.


It was easier to implement and simpler for users to learn and operate day-to-day.


It fit well with our need to improve planning structure without forcing a major process change.

Incentivized

Vena solutios is a software that provides robust tools that help different departments in their statistics and we can visualize a lot of promising and visually attractive data. Vena Solutions' level of scalability is high and sustainable over time thanks to the fabulous technical support that is ready to help us at all times

Incentivized

• Feedback from users in being able to perform transactions for members has greatly improved.
• There has been an increase in engagement of material presented in posts by learners in training classes.
• Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.

Incentivized

• We get solutions to concerns much faster
• We promote interactions with the other depts
• We listen and have discussions

• Automated monthly financial statements saves us 3 hours a month.
• Moving reporting away from IT has begun to save hours of IT involvement, which will only grow as we shift more reports to Vena. This frees up IT to work on more important IT initiatives.
• Using budget templates saved hours of copy and paste time when gathering inputs from each department.

Incentivized