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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bonterra EveryAction

    Score8.5 out of 10
    N/ABonterra EveryAction enables nonprofits to increase efficiency, optimize supporter and prospect interactions, and raise more money by providing expansive fundraising, digital, and organizing tools on a unified CRM.N/A

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Pricing
    Bonterra EveryActioniContact
    Editions & Modules
    No answers on this topic
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Offerings
    Pricing Offerings
    Bonterra EveryActioniContact
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Bonterra EveryActioniContact
    Considered Both Products
    Bonterra
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    150 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    113 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    151 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    79%
    Implementation went as expected
    75 Answers
    No answers on this topic
    Features
    Bonterra EveryActioniContact
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Bonterra EveryAction and iContact
    Feature
    Bonterra EveryAction
    -
    Ratings
    iContact
    6.6
    26 Ratings
    20% below category average
    WYSIWYG email editor00 Ratings7.024 Ratings
    Dynamic content00 Ratings7.021 Ratings
    Ability to test dynamic content00 Ratings5.021 Ratings
    Landing pages00 Ratings7.014 Ratings
    A/B testing00 Ratings5.017 Ratings
    Mobile optimization00 Ratings7.021 Ratings
    Email deliverability reporting00 Ratings7.025 Ratings
    List management00 Ratings8.025 Ratings
    Triggered drip sequences00 Ratings6.015 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Bonterra EveryAction and iContact
    Feature
    Bonterra EveryAction
    -
    Ratings
    iContact
    8.0
    26 Ratings
    5% above category average
    Dashboards00 Ratings8.026 Ratings
    Standard reports00 Ratings8.025 Ratings
    Custom reports00 Ratings8.015 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Bonterra EveryAction and iContact
    Feature
    Bonterra EveryAction
    -
    Ratings
    iContact
    7.0
    1 Ratings
    15% below category average
    URL Validation00 Ratings7.01 Ratings
    Link Tracking00 Ratings7.01 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Email Accessibility Tools00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings7.01 Ratings
    Spam Testing00 Ratings7.01 Ratings
    Email Previews00 Ratings7.01 Ratings
    Best Alternatives
    Bonterra EveryActioniContact
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.4 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bonterra EveryActioniContact
    Likelihood to Recommend
    8.7
    (162 ratings)
    8.0
    (45 ratings)
    Likelihood to Renew
    1.1
    (5 ratings)
    3.4
    (19 ratings)
    Usability
    3.5
    (6 ratings)
    8.0
    (6 ratings)
    Availability
    8.7
    (154 ratings)
    9.0
    (1 ratings)
    Performance
    8.5
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    1.9
    (8 ratings)
    9.9
    (9 ratings)
    Online Training
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    7.1
    (151 ratings)
    8.5
    (2 ratings)
    Configurability
    5.7
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Bonterra EveryActioniContact
    Likelihood to Recommend
    Bonterra
    Bonterra EveryAction is a good CRM to use if your company has institutional fundraisers, grants, and individual fundraising, as it is suited to manage the processes that go along with all of those. I've heard that SalesForce has more functionality than Bonterra EveryAction, but I think that Bonterra EveryAction has plenty to learn and is extremely useful.
    Incentivized
    Read full review
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Pros
    Bonterra
    • One stop shop for creating newsletters, sending them out to mailing lists, and tracking analytics (including donations).
    • Grants management (we are able to track funds received, reports due, and all points of contact associated with a given donor organization).
    • Contact records (the new contact record feature makes it easy to find past donation history, demographic information, survey responses, communication preferences, etc. for a given contact. We are also able to import information from our donor prospect software into the contact record so everything is in one place).
    Incentivized
    Read full review
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Cons
    Bonterra
    • Although Targeted Emails features is nice, I faced a lot of challenges with the formatting and editing text as a new user.
    • With forms, it would be great to have options to create as signing-up (categories are editable instead of set)
    Incentivized
    Read full review
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Likelihood to Renew
    Bonterra
    We will never us EA, nor recommend them to another org, simply based on their failed promises to deliver training, on-boarding and then charging our account during our free 3 month period, then after cancelling the contract their legal department tried to force us to sign a cancellation agreement that barred us from writing reviews, making comments, etc!
    Incentivized
    Read full review
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Usability
    Bonterra
    It's just so easy--there isn't a lot of techy lingo or graphics, so a regular person can log in and have a sense of what does what. There might be a few terms you need to learn, but everything is in common English so you can almost always find what you're looking for.
    Incentivized
    Read full review
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Reliability and Availability
    Bonterra
    The only issue I have had with availability is when I don't have my work phone with me, which prevents me from providing a multi-factor authentication code to access the portal. Other than that, I have not had an issue with availability or outages.
    Incentivized
    Read full review
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Performance
    Bonterra
    Will not go higher than 8 because of how often I end up locked out
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Support Rating
    Bonterra
    I feel like product support and training should go hand in hand. Having to pay $5k to learn how to use a database is absolutely ridiculous and should be offered with the cost of your database, as it is with every other database I've ever used in the last 10 years of my career. With that being said, once I took the training, I found that the support was much more available. Having training and support behind a paywall is bad business in my opinion
    Incentivized
    Read full review
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Online Training
    Bonterra
    They went through all the features and explained in easy-to-digest details what features the system had. They were also responsive to questions we had. We were able to check in with the support team after training and received prompt followups that helped supplement the training after we had real-world experience using the system.
    Incentivized
    Read full review
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Implementation Rating
    Bonterra
    It natively integrated with NGP Van extremely well. it also integrated very well with our zoom platform and our use of the Mobilize platform. The bulk upload feature allowed us to move large amounts of initial data into the platform easily. The removal of duplicates was also a fairly easy task.
    Incentivized
    Read full review
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Alternatives Considered
    Bonterra
    Nation Builder—I would say this is a very pared-down version of VAN that requires extensions and outside software to do about 80% of what VAN can do natively. NB does have a better geocoding system that can geocode a location with just the address and does not require coordinates.
    Incentivized
    Read full review
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Scalability
    Bonterra
    It just works whenever we need it. We'd grown our list and scaled up substantially since buying the product and have had no issues.
    Incentivized
    Read full review
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Return on Investment
    Bonterra
    • Communicating with your audiences at a regular pace is a good thing, and Bonterra Development + Digital makes that easy enough to do. We see lower-than-normal open rates for our industry (per one study I read), but our overall reach is better than had we nothing. It's hard to give the credit for that to Bonterra Development + Digital.
    Incentivized
    Read full review
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    ScreenShots

    Bonterra EveryAction Screenshots

    Screenshot of Bonterra Que. Bonterra Que is a strategic consultant, powered by AI, built directly into EveryAction. Que helps users to raise more, simplify workflows, and save valuable staff time. It’s built right into the fundraising and engagement platform, so there are no APIs or exports required, and data stays secure. It doesn’t just advise, it acts, providing outputs based on fundraising best practices and your data, with clear logic behind every insight.Screenshot of a Contact Record. See the full story behind every supporter. EveryAction’s unified contact record gives your team a 360° view of donor and advocate history across email, mobile, giving, and engagement, providing the insight to engage more meaningfully at every stage.Screenshot of Email Campaigns. Create and launch targeted, data-driven email campaigns with ease. With built-in A/B testing, dynamic personalization, and AI-powered content suggestions, EveryAction helps you connect with the right supporters at the right time.Screenshot of Mobile Messaging. Reach supporters where they are. EveryAction’s mobile messaging tools let you send broadcast texts, automate reminders, and drive higher conversion with 98% open rates and seamless integration into your campaigns.Screenshot of Advocacy Forms. Drive impact with modern, high-performing advocacy forms. EveryAction achieves 99.6% message deliverability to legislators by prioritizing website comment forms, helping you mobilize the right supporters to take meaningful action.Screenshot of Donation Forms. Boost donor conversion with customizable, mobile-optimized donation forms. EveryAction’s forms include built-in AI to recommend ask amounts and recurring gift upgrades based on giving history, helping you increase revenue with less manual work.