Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Google Ad Manager
Score 8.6 out of 10
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Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
Always growing. They are always announcing something new. Always growing and always trying to update.
Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
