What users are saying about
43 Ratings
Top Rated
228 Ratings
43 Ratings
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Score 8.3 out of 100
Top Rated
228 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Google Ad Manager

Perfect with Manager is a fantastic Google Ads demo that focuses on networking across specific scenarios or application platforms. If you want to know the truth, especially if you use Google for running your online business (selling products, generating leads, etc.) I've tried other solutions like competitive search engine advertising, sponsored content solutions, and social media advertising, but none of them managed to drive keyword-based traffic. That is, the user really. Interested in something.
Saqib Seraj | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Braze
Google Ad Manager
9.0
Data Transfer
Braze
Google Ad Manager
9.0
DSP integration
Braze
Google Ad Manager
9.1

Ad Campaigns

Braze
Google Ad Manager
8.6
Ad campaign creation
Braze
Google Ad Manager
8.8
Ad deployment
Braze
Google Ad Manager
9.0
Display advertising
Braze
Google Ad Manager
8.3
Ad display and retargeting segmentation
Braze
Google Ad Manager
8.3
Sequence targeting
Braze
Google Ad Manager
8.7

Ad Reporting & Analytics

Braze
Google Ad Manager
8.7
Ad dashboards
Braze
Google Ad Manager
9.0
Ad performance reports
Braze
Google Ad Manager
9.1
Ad conversion tracking
Braze
Google Ad Manager
8.6
Ad attribution reporting
Braze
Google Ad Manager
8.7
Cross-channel ad management
Braze
Google Ad Manager
8.4
Ad forecasting and optimization
Braze
Google Ad Manager
8.6

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Google Ad Manager

  • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
  • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
  • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
Anonymous | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Google Ad Manager

  • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
  • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
  • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
Patrick Stephens | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
Anonymous | TrustRadius Reviewer

Usability

Braze

No score
No answers yet
No answers on this topic

Google Ad Manager

Google Ad Manager 8.0
Based on 2 answers
As a certified Google Ads expert, I can use the platform like Gordon Ramsay can use the kitchen. For those that are not experienced, it can be quite an overwhelming experience. Not that that's a bad thing. You want this to be a powerful platform. Google offers a beginner's platform/view but I don't recommend going that route as you have less control and therefore will have a lower ROI. You want to use the experience platform and if you're not comfortable with it, do yourself a favor and invest in a professional to do it for you. That investment should pay for itself every month if you hire right.
Anonymous | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Google Ad Manager

Google Ad Manager 8.0
Based on 3 answers
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Google Ad Manager

The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
Kimberly Smith | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Google Ad Manager

  • It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
  • Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
  • Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
Anonymous | TrustRadius Reviewer

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Google Ad Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Braze
7.8
Google Ad Manager
8.9

Likelihood to Renew

Braze
Google Ad Manager
7.0

Usability

Braze
Google Ad Manager
8.0

Support Rating

Braze
8.2
Google Ad Manager
8.0

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