BrightEdge vs. SEO PowerSuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 8.7 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.N/A
SEO PowerSuite
Score 9.0 out of 10
N/A
SEO PowerSuite is a SEO software tookit that includes 4 applications - Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant. Each application helps website owners and SEOs focus on a specific aspect of search engine optimization. With Rank Tracker, the user can set up rank monitoring, analyze competitors, look for new keyword ideas and organize them in relevant keyword groups. WebSite Auditor helps to run sitewide audits for technical issues, as well as get actionable recommendation…
$299
per year
Pricing
BrightEdgeSEO PowerSuite
Editions & Modules
No answers on this topic
Free
$0
forever license
Professional
$299
per year license
Enterprise
$499
per year license
Offerings
Pricing Offerings
BrightEdgeSEO PowerSuite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightEdgeSEO PowerSuite
Top Pros
Top Cons
Features
BrightEdgeSEO PowerSuite
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
8.6
46 Ratings
SEO PowerSuite
9.6
13 Ratings
Keyword analysis9.646 Ratings9.913 Ratings
Backlink management7.040 Ratings9.912 Ratings
SERP ranking tracking9.344 Ratings9.913 Ratings
Page grader8.139 Ratings9.913 Ratings
Competitive analysis9.046 Ratings9.913 Ratings
Site audit / diagnostics9.343 Ratings9.913 Ratings
Site recommendations7.846 Ratings9.911 Ratings
Task management8.541 Ratings7.37 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
8.0
44 Ratings
SEO PowerSuite
8.7
13 Ratings
Local SEO8.635 Ratings7.912 Ratings
Social SEO8.030 Ratings7.210 Ratings
Mobile SEO6.541 Ratings9.912 Ratings
Global SEO9.034 Ratings9.912 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
8.9
44 Ratings
SEO PowerSuite
9.2
13 Ratings
Multi-domain support8.935 Ratings8.511 Ratings
Integration with web analytics tools8.843 Ratings9.912 Ratings
User Ratings
BrightEdgeSEO PowerSuite
Likelihood to Recommend
8.7
(78 ratings)
9.9
(15 ratings)
Likelihood to Renew
10.0
(35 ratings)
2.0
(1 ratings)
Usability
10.0
(10 ratings)
-
(0 ratings)
Support Rating
9.1
(19 ratings)
10.0
(2 ratings)
Implementation Rating
8.3
(4 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeSEO PowerSuite
Likelihood to Recommend
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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LinkAssist.Com
SEO PowerSuite, specifically Rank Tracker and Website Auditor, are 2 of my most used tools, and I mean multiple clients multiple times per day. Rank Tracker also seamlessly merges with Auditor—this is actually the only enterprise toolset for which I hold more than one license. Being able to find keyword and content gaps, as well as technical issues is possibly the most useful feature of any toolset. I would say it is always wise to have an alternative rank tracker, but I trust the PowerSuite variant over the others.
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Pros
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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LinkAssist.Com
  • Finds keyword opportunities with the best chance to rank
  • Finds your most ominous competitors
  • Finds the opportunities for content changes that make a difference in ranking
  • Checks your site for technical issues and suggest fixes for them
  • Finds backlinks for your site and opportunities to go for
  • Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
  • Helps your organize project data and tasks in easy to use columns and filters
  • Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date
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Cons
BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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LinkAssist.Com
  • The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
  • Due to large number of settings it takes time to learn it.
  • Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.
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Likelihood to Renew
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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LinkAssist.Com
I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.
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Usability
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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LinkAssist.Com
No answers on this topic
Support Rating
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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LinkAssist.Com
I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.
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Implementation Rating
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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LinkAssist.Com
No answers on this topic
Alternatives Considered
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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LinkAssist.Com
SEO PowerSuite is a unique SEO software because it runs on your computer. Unlike Ahrefs or Moz, which run as SaS, this tool depends on your computer resources to crawl and gather data from the websites which can be a good thing, because your business lives on your computer. This can also be a negative thing because Google sometimes show their "captcha" since they recognize your machine as a crawler. PowerSuite recently improved their SEO SpyGlass' link index and now compete with the big dogs, such as Moz and Ahrefs and SEMrush, but not Majestic. They require you to pay a monthly fee for their "algo updates" which increases the cost of their "one time payment" marketing model.
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Return on Investment
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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LinkAssist.Com
  • SEO PowerSuite has helped me rank in the top 10 for searches with over 1M in volume - super positive impact on ranking and bottom line
  • SEO PowerSuite saves time by running in the middle of the night so I can have fresh data in the morning - saving loads of time.
  • SEO PowerSuite saves top listings by finding opportunities that show up randomly and is there to report it before it becomes a problem.
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