BrightEdge vs. SEO PowerSuite

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

Incentivized

After starting your online business, you have to use SEO PowerSuite to start up. You want to know where you have to go in terms of SEO journey, what keywords you need to use, who your competition is and which locations are the most important to you. Also, you need to know the power of your website, how well it performs now and how it can be improved. If you just want to start blogging for fun, about stuff that interests you and only you, you might find this program a bit over the top. It has way too many features to "just" see how many visitors you get on your website. A simple plugin will probably do the job.

• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• Finds keyword opportunities with the best chance to rank
• Finds your most ominous competitors
• Finds the opportunities for content changes that make a difference in ranking
• Checks your site for technical issues and suggest fixes for them
• Finds backlinks for your site and opportunities to go for
• Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
• Helps your organize project data and tasks in easy to use columns and filters
• Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date

Incentivized

• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

Incentivized

• The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
• Due to large number of settings it takes time to learn it.
• Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.

I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.

Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

Incentivized

Overall, the documentation makes SEO PowerSuite easy to use; however, if someone was just starting off, it will take a bit of a higher learning curve as there are a lot of tools to work with. Starting off can be overwhelming, but once you get the hang of it, it's fairly intuitive

Incentivized

This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Incentivized

SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.

• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

Incentivized

• SEO PowerSuite is a one-time payment SEO software which shortens the time it takes for you to optimize websites in terms of SEO, content, visibility and conversions which can improve your ROI if used wisely.
• Can be used on multiple platforms and scales nicely. An Enterprise license allows multiple people to run the software, and it's easy to set up. It's updated regularly which means zero maintenance.
• BuzzBundle and LinkAssistant can increase your brands reach, potentially increasing the number of prospects and leads.

Incentivized