Likelihood to Recommend
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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SEO PowerSuite, specifically Rank Tracker and Website Auditor, are 2 of my most used tools, and I mean multiple clients multiple times per day. Rank Tracker also seamlessly merges with Auditor—this is actually the only enterprise toolset for which I hold more than one license. Being able to find keyword and content gaps, as well as technical issues is possibly the most useful feature of any toolset. I would say it is always wise to have an alternative rank tracker, but I trust the PowerSuite variant over the others.
Read full review Pros Strong analytics Integrates with other tools Instant provides real time research, ranking and recommendations The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences Onboard process is very thorough and customized Read full review Finds keyword opportunities with the best chance to rank Finds your most ominous competitors Finds the opportunities for content changes that make a difference in ranking Checks your site for technical issues and suggest fixes for them Finds backlinks for your site and opportunities to go for Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential Helps your organize project data and tasks in easy to use columns and filters Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date Read full review Cons The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Read full review The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects. Due to large number of settings it takes time to learn it. Need to purchase proxies or captcha solution. I think those can be provides as part of the package already. Read full review Likelihood to Renew
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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I gave SEO PowerSuite a
because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented
gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.
Read full review Usability
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
Read full review Support Rating
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.
Read full review Implementation Rating
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Read full review Alternatives Considered
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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SEO PowerSuite is a unique SEO software because it runs on your computer. Unlike
, which run as SaS, this tool depends on your computer resources to crawl and gather data from the websites which can be a good thing, because your business lives on your computer. This can also be a negative thing because Google sometimes show their "captcha" since they recognize your machine as a crawler. PowerSuite recently improved their SEO SpyGlass' link index and now compete with the big dogs, such as
and SEMrush, but not Majestic. They require you to pay a monthly fee for their "algo updates" which increases the cost of their "one time payment" marketing model.
Read full review Return on Investment We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings. With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018. Read full review SEO PowerSuite has helped me rank in the top 10 for searches with over 1M in volume - super positive impact on ranking and bottom line SEO PowerSuite saves time by running in the middle of the night so I can have fresh data in the morning - saving loads of time. SEO PowerSuite saves top listings by finding opportunities that show up randomly and is there to report it before it becomes a problem. Read full review