BrightEdge vs. Serpstat

BrightEdge

Serpstat

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BrightEdge	Score 7.5 out of 10	N/A	BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.	N/A
Serpstat	Score 9.9 out of 10	Small Businesses (1-50 employees)	Serpstat is a search marketing platform designed to help businesses, agencies, and in-house teams improve visibility across traditional and AI-powered search. Its environment combines more than 50 tools for keyword and competitor research, rank tracking, backlink analysis, technical SEO auditing, content optimization, and market analysis. SEO and Competitor Intelligence Serpstat helps teams identify organic and paid search competitors, compare domain…	$69 per month

Pricing

BrightEdge

Serpstat

Editions & Modules

No answers on this topic

Individual: $69
per month
Team: $129
per month
Agency: $499
per month

Offerings

Pricing Offerings
BrightEdge	Serpstat
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers. A discount is available for annual billing.

More Pricing Information

Community Pulse
	BrightEdge	Serpstat
Considered Both Products	BrightEdge Verified User Anonymous Chose BrightEdge I haven't used any other. Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most … Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering. Incentivized Helpful? GP Giovanni Paola Senior Manager, Search Engine Optimization Chose BrightEdge Customer service is top notch, better UI in the platform. Incentivized Helpful? Mike Emerson E-Commerce Marketing Manager Chose BrightEdge Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it. Incentivized Helpful? Cody Pike SEO Specialist Chose BrightEdge Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the … Incentivized Helpful? NP Neelav Patel SEO Analyst Chose BrightEdge I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a … Incentivized Helpful? Alissa Steingraber Search Marketing Manager - SEO Chose BrightEdge seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords … Incentivized Helpful? Jon Bowers Senior Account Executive Chose BrightEdge BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support … Incentivized Helpful? Cole Mauer VP, Director SEO Chose BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. … Incentivized Helpful? DS Danielle Smyth President Chose BrightEdge BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. SEMrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or … Incentivized Helpful? Bettyann Fritz (Nowak) Manager, Global Web Operations Chose BrightEdge Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results. Incentivized Helpful? Andy Seguin Director of Digital Marketing Chose BrightEdge I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform … Incentivized Helpful? Ron Weber Head of Global SEO Chose BrightEdge All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the … Incentivized Helpful? Nathan Richardson SEO Analyst Chose BrightEdge BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really … Incentivized Helpful? Verified User Anonymous Chose BrightEdge I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'. Incentivized Helpful? RC Rex Camposagrado Director of Digital Marketing Chose BrightEdge BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't … Incentivized Helpful? Verified User Anonymous Chose BrightEdge While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes … Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge is superior to Moz in a few different ways: More tasking and automation features are available in BrightEdge. Storybuilder reporting suite is more robust than Moz reporting Incentivized Helpful? Verified User Anonymous Chose BrightEdge Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and … Incentivized Helpful? Shane Adair Marketing Manager Chose BrightEdge We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge … Incentivized Helpful? Tyler Rodriquez SEO, PPC, & Social Networking Supervisor Chose BrightEdge Brightedge was much more informative than Spyfu and we are in constant contact with our BrightEdge Rep. Incentivized Helpful? Mike Gillespie, VP Client Services Chose BrightEdge We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee. However, it is rather expensive compared to alternative platforms. Incentivized Helpful? Carlos Spallarossa Director - Search Engine Optimization Chose BrightEdge BrightEdge is much more user-friendly than SearchMetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs. Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the … Incentivized Helpful?	Serpstat Dustin Day Director of UX development, social media and SEO/SEM Chose Serpstat Serpstat in comparison to a lot of the SEO tools (analysis, testing, tracking, reports, etc.) is a great all in one tool that delivers useful information and is regularly updated. In many cases Serpstat blows the competition away, or works well in unison with the competition. I … Incentivized Helpful? Michał Pliszka Owner Chose Serpstat I used Labrik for audits. For me, Serpstat has more functions and is friendlier to use. Incentivized Helpful? Lisa Sicard Content Manager / Consultant Chose Serpstat I selected Serpstat because it offered a lot of things like SEMRush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They … Incentivized Helpful? Armand Panganiban Managing Editor Chose Serpstat Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite … Incentivized Helpful? Newaz Chowdhury Marketing Executive Chose Serpstat Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich. Incentivized Helpful? Drew Harrison Software Engineer Chose Serpstat Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to … Incentivized Helpful? Evan Laird Senior Growth Marketing Manager Chose Serpstat Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for … Incentivized Helpful? Gary Shouldis Founder & CEO Chose Serpstat We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription. Incentivized Helpful? Sam Lepak Head of Digital Marketing Chose Serpstat Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant … Incentivized Helpful? Joe Gatto VP of Marketing & International Business Development Chose Serpstat Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because … Incentivized Helpful? Dragan Nikolic Contributor Chose Serpstat Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily … Incentivized Helpful? Mitch Lee SEO Manager Chose Serpstat Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, … Incentivized Helpful? Tim Mack Founder and Ring Master Chose Serpstat I have used Google analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid … Incentivized Helpful?

Features

BrightEdge

Serpstat

SEO

Comparison of SEO features of Product A and Product B
	BrightEdge 7.3 Ratings 5% below category average	Serpstat 9.0 Ratings 16% above category average
Keyword analysis	7.30 Ratings	10.00 Ratings
Backlink management	7.00 Ratings	8.00 Ratings
SERP ranking tracking	8.00 Ratings	9.00 Ratings
Page grader	5.00 Ratings	10.00 Ratings
Competitive analysis	7.40 Ratings	8.10 Ratings
Site audit / diagnostics	8.30 Ratings	10.00 Ratings
Site recommendations	6.30 Ratings	8.10 Ratings
Task management	8.90 Ratings	9.00 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	BrightEdge 9.0 Ratings 17% above category average	Serpstat 9.6 Ratings 24% above category average
Local SEO	9.00 Ratings	10.00 Ratings
Social SEO	9.00 Ratings	9.50 Ratings
Mobile SEO	9.00 Ratings	9.00 Ratings
Global SEO	9.00 Ratings	10.00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	BrightEdge 8.7 Ratings 3% above category average	Serpstat 10.0 Ratings 17% above category average
Multi-domain support	9.00 Ratings	10.00 Ratings
Integration with web analytics tools	8.30 Ratings	10.00 Ratings

Best Alternatives
	BrightEdge	Serpstat
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	BrightEdge	Serpstat
Likelihood to Recommend	8.7 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	10.0 (0 ratings)
Usability	8.0 (0 ratings)	7.0 (0 ratings)
Support Rating	9.0 (0 ratings)	10.0 (0 ratings)
Implementation Rating	8.3 (0 ratings)	- (0 ratings)

User Testimonials
	BrightEdge	Serpstat
Likelihood to Recommend	BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms. Alissa Steingraber Search Marketing Manager - SEO Read full review	Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values. Incentivized Sam Lepak Head of Digital Marketing Read full review
Pros	Strong analytics Integrates with other tools Instant provides real time research, ranking and recommendations The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences Onboard process is very thorough and customized Incentivized Christina Lepore Brand Voice Specialist Read full review	Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best. Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100. Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress. Incentivized Mitch Lee SEO Manager Read full review
Cons	The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Incentivized Verified User Anonymous Read full review	The daily query limit is sometimes frustrating. For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do. Incentivized Tim Mack Founder and Ring Master Read full review
Likelihood to Renew	BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge Mariam Naghshineh SEO & Content Manager Read full review	I am very happy with the program and their services. Incentivized Lisa Sicard Content Manager / Consultant Read full review
Usability	Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it. Ron Weber Head of Global SEO Read full review	Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this. Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users. Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
Support Rating	This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could. Jon Bowers Senior Account Executive Read full review	I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations. Incentivized Drew Harrison Software Engineer Read full review
Implementation Rating	For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy. Jay Corcoran Search Marketing Strategist Read full review	No answers on this topic
Alternatives Considered	BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough. Incentivized Verified User Anonymous Read full review	We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription. Incentivized Gary Shouldis Founder & CEO Read full review
Return on Investment	SEO as best source of deals in Q1 2024. An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog. 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords. Incentivized Verified User Anonymous Read full review	Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement Serpstat reporting has saved us time when delivering reports to clients Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO Incentivized Dustin Day Director of UX development, social media and SEO/SEM Read full review
ScreenShots		Serpstat Screenshots