BrightLocal vs. Podium

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.

Incentivized

Podium is well suited if your business needs are mindless Google Business reviews, and not much else. It's NOT appropriate for clients in the real estate industry. It's NOT appropriate for anyone needing a reliable VoIP solution. It should NOT be marketed as a VoIP product, b/c I found it fails MISERABLY in this regard.

• When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
• I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
• BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.

Incentivized

• Maintains conversations indefinitely, so we are able to go back to confirm details from conversations.
• Provides the ability for our company to have a 'team' messaging platform where we can communicate with one another via single person to a single person, groups where we can add/subtract members of the group... this is invaluable to our organization.
• Until today(!), we could 'share' or forward a message to one another; oddly, that feature disappeared just today, so I'm hoping it's a glitch!

• Up and down rankings were not always right on with the local search, but only off by one or two spots
• It felt like it was only used for local SEO, and I know there are more features, just never got to them.
• Didn't seem useful for every single client in the way Ahrefs or Spyfu did

Incentivized

• Account manager communications: I had been asking my Podium account manager for integration with our CRM tool for over 8 months before my account manager fell silent. After another 6 months, I proactively reached out only to find out that the integration had been in Beta for months and 8 other companies had already integrated. It was frustrating that my account manager did not remember a key request and make the Beta available to me the minute that it was open.

Incentivized

Again, Podium has been so wonderful in the year and a half we have been using it, we are able to integrate it with our CRM and use alot of the available features. The most helpful has been getting TONS of reviews on MULTIPLE sites through Podium!

Incentivized

While giving our clients the ability to leave a review was there, we had much worse results and got fewer reviews through the Podium portal than we did by sending our clients simple email requests, or simply having our service staff ask for a review while still on the clients' job sites.

We haven't had any outages or issues whenever we need it over the last few years of use

Incentivized

It moves quickly and has no issues with delays. Performance is good as it is a web-based tool

Incentivized

Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.

Incentivized

I have to send an email to get information. They have a chat system but I end up having to go through my rep for account questions. It was a little frustrating to not have a direct phone number to call with questions. I would like to see a helpline added.

Incentivized

We only had a hard time getting our technicians to remember to send the review invites.

Incentivized

Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.

To be completely candid, I have not used another review software other than Podium. I've worked here for just over 2 years, and our company had just started using Podium. Podium has been useful and successful for our team; therefore, there has not been any reason for me to search for a new company. We are happy with Podium

Incentivized

Its easy to scale to different departments as needed. We initially began using it to solve one problem and as new features became available it was easy to scale this and include other departments who could benefit from its tools

Incentivized

• BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
• Reporting is nicely accomplished with their online client report dashboards.
• Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.

Incentivized

• Use of Podium has increased the star rating on various review sites for all of our dealerships using the product.
• Use of Podium has increased the volume of new monthly positive reviews on various review sites for all of our dealerships.
• While we can't measure the impact that positive reviews have on car shoppers, we know that it influences them and we believe that it is a factor for some people in making the decision to visit the dealership. Some customers have come in and said they read our reviews and wanted to give us a shot. Others have even asked for a specific salesperson who's name has come up in positive reviews, without having ever met or spoken with that salesperson.

Incentivized