What users are saying about
126 Ratings
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Score 7.9 out of 100
70 Ratings
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Score 9 out of 100

Feature Set Ratings

  • Emma ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
9.1

Emma

91%
Emma ranks higher in 7/9 features

WYSIWYG email editor

7.1
71%
50 Ratings
8.0
80%
24 Ratings

Dynamic content

6.4
64%
50 Ratings
9.0
90%
25 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
9.0
90%
24 Ratings

Landing pages

4.5
45%
25 Ratings
N/A
0 Ratings

A/B testing

9.0
90%
55 Ratings
8.9
89%
24 Ratings

Mobile optimization

7.8
78%
50 Ratings
9.0
90%
29 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
10.0
100%
60 Ratings

List management

7.5
75%
56 Ratings
10.0
100%
31 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
9.0
90%
21 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
9.9

Emma

99%
Emma ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
10.0
100%
30 Ratings

Standard reports

7.8
78%
56 Ratings
9.9
99%
31 Ratings

Custom reports

7.1
71%
43 Ratings
9.9
99%
19 Ratings

Attribute Ratings

  • Bronto Marketing Platform (discontinued) is rated higher in 2 areas: Likelihood to Recommend, Implementation Rating
  • Emma is rated higher in 2 areas: Likelihood to Renew, Usability
  • Bronto Marketing Platform (discontinued) and Emma are tied in 1 area: Support Rating

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
8.0

Emma

80%
32 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
9.5

Emma

95%
5 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
10.0

Emma

100%
2 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Emma

N/A
0 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Emma

N/A
0 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
2.0

Emma

20%
2 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Emma

N/A
0 Ratings

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings
7.0

Emma

70%
2 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Emma

N/A
0 Ratings

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Campaign Monitor

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
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Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
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Campaign Monitor

  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
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Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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Campaign Monitor

  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
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Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Emma

    Starting Price

    Editions & Modules

    Emma editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      The Bronto Marketing Platform

      Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
      Read full review

      Campaign Monitor

      Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
      Read full review

      Usability

      The Bronto Marketing Platform

      Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
      Read full review

      Campaign Monitor

      While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
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      Reliability and Availability

      The Bronto Marketing Platform

      I never experienced any downtime.
      Read full review

      Campaign Monitor

      No answers on this topic

      Performance

      The Bronto Marketing Platform

      No issues.
      Read full review

      Campaign Monitor

      No answers on this topic

      Support Rating

      The Bronto Marketing Platform

      They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
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      Campaign Monitor

      I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
      Read full review

      Online Training

      The Bronto Marketing Platform

      They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
      Read full review

      Campaign Monitor

      No answers on this topic

      Implementation Rating

      The Bronto Marketing Platform

      Easy to set up.
      Read full review

      Campaign Monitor

      No answers on this topic

      Alternatives Considered

      The Bronto Marketing Platform

      Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
      Read full review

      Campaign Monitor

      At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
      Read full review

      Return on Investment

      The Bronto Marketing Platform

      • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
      • A/B split testing lets us try different things. Try this and that.
      • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
      Read full review

      Campaign Monitor

      • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
      • User satisfaction is high for our users who are regularly using the platform.
      Read full review

      Screenshots

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