126 Ratings
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Score 7.9 out of 100
93 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Bronto Marketing Platform (discontinued) ranks higher in 1 feature set: Email & Online Marketing
  • iContact ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.4

Bronto Marketing Platform (discontinued)

74%
6.6

iContact

66%
Bronto Marketing Platform (discontinued) ranks higher in 6/9 features

WYSIWYG email editor

7.1
71%
50 Ratings
7.0
70%
24 Ratings

Dynamic content

6.4
64%
50 Ratings
7.0
70%
21 Ratings

Ability to test dynamic content

6.4
64%
49 Ratings
5.0
50%
21 Ratings

Landing pages

4.5
45%
25 Ratings
7.0
70%
14 Ratings

A/B testing

9.0
90%
55 Ratings
5.0
50%
17 Ratings

Mobile optimization

7.8
78%
50 Ratings
7.0
70%
21 Ratings

Email deliverability reporting

9.4
94%
114 Ratings
7.1
71%
49 Ratings

List management

7.5
75%
56 Ratings
8.0
80%
25 Ratings

Triggered drip sequences

8.4
84%
48 Ratings
6.0
60%
15 Ratings

Reporting & Analytics

7.6

Bronto Marketing Platform (discontinued)

76%
8.0

iContact

80%
iContact ranks higher in 3/3 features

Dashboards

7.8
78%
57 Ratings
8.0
80%
26 Ratings

Standard reports

7.8
78%
56 Ratings
8.0
80%
25 Ratings

Custom reports

7.1
71%
43 Ratings
8.0
80%
15 Ratings

Pre-Send Testing

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
7.0

iContact

70%
iContact ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
7.0
70%
1 Rating

Link Tracking

N/A
0 Ratings
7.0
70%
1 Rating

Image Validation

N/A
0 Ratings
7.0
70%
1 Rating

Inbox Display

N/A
0 Ratings
7.0
70%
1 Rating

Email Accessibility Tools

N/A
0 Ratings
7.0
70%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
7.0
70%
1 Rating

Spam Testing

N/A
0 Ratings
7.0
70%
1 Rating

Email Previews

N/A
0 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • Bronto Marketing Platform (discontinued) is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Online Training, Implementation Rating
  • iContact is rated higher in 1 area: Support Rating
  • Bronto Marketing Platform (discontinued) and iContact are tied in 1 area: Performance

Likelihood to Recommend

8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings
8.0

iContact

80%
45 Ratings

Likelihood to Renew

8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings
3.4

iContact

34%
19 Ratings

Usability

9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating
8.0

iContact

80%
6 Ratings

Availability

10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings
9.0

iContact

90%
2 Ratings

Performance

8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings
8.0

iContact

80%
2 Ratings

Support Rating

2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings
9.9

iContact

99%
18 Ratings

Online Training

8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating
1.0

iContact

10%
1 Rating

Implementation Rating

9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings
8.5

iContact

85%
4 Ratings

Configurability

10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

iContact

N/A
0 Ratings

Product Scalability

Bronto Marketing Platform (discontinued)

N/A
0 Ratings
7.0

iContact

70%
1 Rating

Likelihood to Recommend

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

iContact

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review

Pros

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

iContact

  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Read full review

Cons

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

iContact

  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Read full review

Pricing Details

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    iContact

    Starting Price

    $14 per month

    Editions & Modules

    iContact editions and modules pricing
    EditionModules
    1500 Users$15.001
    2500 Users$25.002
    5000 Users$45.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    iContact

    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review

    Usability

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    iContact

    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Read full review

    Reliability and Availability

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    iContact

    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review

    Performance

    The Bronto Marketing Platform

    No issues.
    Read full review

    iContact

    No answers on this topic

    Support Rating

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    iContact

    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Read full review

    Online Training

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    iContact

    The templates are difficult to customize, and they don't render well in email platforms
    Read full review

    Implementation Rating

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    iContact

    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review

    Alternatives Considered

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    iContact

    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review

    Scalability

    The Bronto Marketing Platform

    No answers on this topic

    iContact

    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review

    Return on Investment

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    iContact

    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Read full review

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