CallFire vs EZ Texting

• CallFire provides detailed analytics that show what/when callers select within the phone system
• The text message broadcast feature is a game changer. This allows a company to dispatch text campaigns with specific calls-to-action, with tracking analytics.
• The voice broadcast feature allows a mass automated message to be sent to client phones. This saves a lot of time when the same notification needs to go out to multiple clients.

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• Easy to use web interface.
• The ability to set up our main business phone to receive texts is fantastic.
• There are an abundance of features we haven't even explored yet but look forward to doing so!
• The mobile app is great alternative when a desktop or laptop isn't available.

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• The services are easy to use and robust, but there is room for improvement. Unfortunately, not much has changed over the last 2 years of use. There haven't been any new features or innovations in that time.
• API integration and automation is not easy for most folks to jump into and there is very little technical support or documentation to take advantage of such features.
• The standard reports are generally sufficient, but there isn't any customization or intelligence available.

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• Texts should sync between multiple devices. We cannot all reply to patient texts to share the work load because we don't know if another employee has already responded. It just doesn't show up. If we answer on our phone via the app, the desktop doesn't update with the reply. So we have to look back and forth between any of the devices used to reply to determine which patients have already received a reply, etc.
• We could really use an "out of office" automatic reply. We had a company retreat to Cancun and hated having to text all weekend with patients, when it would have been much more relaxing to know that they could get an automatic reply that we would be back in the office on Monday.
• Patients accidentally unsubscribe from us often because they text things that sound like "remove from list" etc. For example, when patients ask us to cancel their appointment.

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• I sent out a broadcast message pretty deep in our data base, well three years out. I had one customer come in and buy thanking me for contacting her.
• Our holiday season was up 35% over last year, this year we used CallFire more than we did in the past.

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• Using EZ Texting to remind our drivers to do their safety training each month has increased participation in the training program by 47% over the last year.
• Drivers have communicated that they feel they are more heard due to the reply to the message feature on each text we send out and the manner in which we address any concerns. They may have been hesitant to call into the office in the past about issues but now they are comfortable sending a text.

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