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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canto

    Score6.5 out of 10
    N/ACanto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A

    Google Voice

    Score8 out of 10
    N/AGoogle Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.

    $10

    per month

    Pricing
    CantoGoogle Voice
    Editions & Modules
    No answers on this topic
    Starter
    $10
    per user/per month
    Standard
    $20
    per user/per month
    Premier
    $30
    per user/per month
    Offerings
    Pricing Offerings
    CantoGoogle Voice
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.—
    More Pricing Information
    Features
    CantoGoogle Voice
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Canto and Google Voice
    Feature
    Canto
    6.7
    10 Ratings
    6% below category average
    Google Voice
    -
    Ratings
    Dashboards6.810 Ratings00 Ratings
    Standard reports6.69 Ratings00 Ratings
    Content analytics6.59 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Canto and Google Voice
    Feature
    Canto
    7.2
    24 Ratings
    13% below category average
    Google Voice
    -
    Ratings
    Uploading assets7.623 Ratings00 Ratings
    Downloading assets8.424 Ratings00 Ratings
    Categories7.423 Ratings00 Ratings
    Asset storage8.223 Ratings00 Ratings
    Asset sharing8.024 Ratings00 Ratings
    Asset search7.724 Ratings00 Ratings
    Tagging system7.323 Ratings00 Ratings
    Content editing6.416 Ratings00 Ratings
    Embed codes7.210 Ratings00 Ratings
    Metadata6.820 Ratings00 Ratings
    Collections7.621 Ratings00 Ratings
    User access6.823 Ratings00 Ratings
    DAM Integrations6.813 Ratings00 Ratings
    DAM API7.08 Ratings00 Ratings
    Workflow automations5.99 Ratings00 Ratings
    Related asset discovery6.713 Ratings00 Ratings
    Cloud PBX
    Comparison of Cloud PBX features of Canto and Google Voice
    Feature
    Canto
    -
    Ratings
    Google Voice
    5.3
    53 Ratings
    40% below category average
    Hosted PBX00 Ratings6.025 Ratings
    Multi-level Interactive Voice Response (IVR)00 Ratings3.027 Ratings
    User templates00 Ratings1.419 Ratings
    Call reports00 Ratings7.046 Ratings
    Directory of employee names00 Ratings9.027 Ratings
    Call Management
    Comparison of Call Management features of Canto and Google Voice
    Feature
    Canto
    -
    Ratings
    Google Voice
    8.4
    67 Ratings
    2% above category average
    Answering rules00 Ratings8.546 Ratings
    Call recording00 Ratings8.152 Ratings
    Call park00 Ratings6.422 Ratings
    Call screening00 Ratings10.060 Ratings
    Message alerts00 Ratings9.065 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Canto and Google Voice
    Feature
    Canto
    -
    Ratings
    Google Voice
    7.5
    44 Ratings
    6% below category average
    Video conferencing00 Ratings6.022 Ratings
    Audio conferencing00 Ratings8.039 Ratings
    Video screen sharing00 Ratings8.014 Ratings
    Instant messaging00 Ratings8.027 Ratings
    Mobile apps
    Comparison of Mobile apps features of Canto and Google Voice
    Feature
    Canto
    -
    Ratings
    Google Voice
    7.2
    63 Ratings
    9% below category average
    Mobile app for iOS00 Ratings6.945 Ratings
    Mobile app for Android00 Ratings7.451 Ratings
    Best Alternatives
    CantoGoogle Voice
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    CallFire
    Score9.7 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    Fuze
    Score8.2 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    Cisco Unified Communications Manager (Call Manager)
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CantoGoogle Voice
    Likelihood to Recommend
    8.1
    (253 ratings)
    7.5
    (73 ratings)
    Likelihood to Renew
    9.9
    (18 ratings)
    9.3
    (7 ratings)
    Usability
    9.0
    (95 ratings)
    8.0
    (11 ratings)
    Availability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.6
    (157 ratings)
    7.0
    (35 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (12 ratings)
    10.0
    (2 ratings)
    Configurability
    3.6
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    7.0
    (1 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CantoGoogle Voice
    Likelihood to Recommend
    Canto
    Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
    Incentivized
    Read full review
    Google
    I do think Google Voice works well for organizations that do not have a support team meant to provide regular telephone support, and instead do so on an ad hoc basis. I would not recommend it for high-volume call activities, such as SDR motions.
    Incentivized
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    Pros
    Canto
    • Ability to manage several portals and allow different users access to each.
    • Ability to customize each Canto platform or portal to suit all needs.
    • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
    Incentivized
    Read full review
    Google
    • Google Voice has been great for setting up additional phone lines and numbers.
    • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
    • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
    Incentivized
    Read full review
    Cons
    Canto
    • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
    • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
    • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
    Incentivized
    Read full review
    Google
    • There has not been much innovation since the initial release.
    • It doesn't handle SMS well.
    • It does not natively integrate with CRM without legacy complication
    • It is not supported by Google as it once was
    • Call Recording is non-existent
    • Call-Tree or Virtual Auto-Attendant needs are not available
    Incentivized
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    Likelihood to Renew
    Canto
    It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
    Incentivized
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    Google
    Google Voice has been invaluable for us in our effort to provide exceptional customer service. With Google Voice, we have been able to increase our customer interactions while reducing the wait time to reach a live person on our team. We couldn't be more pleased with the way things have worked out since implementing Google Voice.
    Incentivized
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    Usability
    Canto
    Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
    Incentivized
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    Google
    I think it works really well in the arena it operates in, but not so well in areas where an enterprise system would be more appropriate. It's great for quick solutions that just work, but not so much for more complex call management tasks.
    Incentivized
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    Reliability and Availability
    Canto
    Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
    Incentivized
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    Google
    No answers on this topic
    Performance
    Canto
    I've satisfied with the performance
    Incentivized
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    Google
    No answers on this topic
    Support Rating
    Canto
    I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
    Incentivized
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    Google
    They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
    Incentivized
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    Online Training
    Canto
    Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
    Incentivized
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    Google
    No answers on this topic
    Implementation Rating
    Canto
    We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
    Incentivized
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    Google
    It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
    Incentivized
    Read full review
    Alternatives Considered
    Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
    Incentivized
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    Google
    The integrations of Google Voice with all our devices are flawless, Android, iOS, Windows, Linux and Mac. Also, the call performance is far superior on wifi as well as on mobile data. With Skype, we had several problems with personal accounts, performance issues, and in general, it felt awkward to use it.
    Incentivized
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    Contract Terms and Pricing Model
    Canto
    No answers on this topic
    Google
    Google Voice should be also be use to those who have difficulty in speaking English. So the contract term will need to be a little strict as Google Voice is used in navigations as the part of GPRS navigation is personal. The private data need to be in control much more securely and safely.
    Read full review
    Scalability
    Canto
    Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
    Incentivized
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    Google
    No answers on this topic
    Professional Services
    Canto
    No answers on this topic
    Google
    It help to connect with the products that we use as a part. We need to get in touch with our professional world. It is like a tool that helps us to get in touch with everything from A to Z in our professional careers. So we need to be in touch with everything as linearly as the jpb can be done.
    Read full review
    Return on Investment
    Canto
    • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
    • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
    • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
    Incentivized
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    Google
    • Cost for Google Voice is stellar, starting at $10/mo per user.
    • While it doesn't offer a new Audio/Video conferencing solution it does integrate with GSuite so it makes use of Google Calendar and Hangouts/ Google Meet.
    • Gets the employee's to use their company phone numbers more as texting is easy and deployment is simple.
    • The cell phone app is reliable and easy to deploy.
    Incentivized
    Read full review
    ScreenShots

    Canto Screenshots

    Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.