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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Canto

    Score6.5 out of 10
    N/ACanto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Pricing
    CantoMixpanel
    Editions & Modules
    No answers on this topic
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    CantoMixpanel
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
    More Pricing Information
    Features
    CantoMixpanel
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Canto and Mixpanel
    Feature
    Canto
    6.7
    10 Ratings
    6% below category average
    Mixpanel
    -
    Ratings
    Dashboards6.810 Ratings00 Ratings
    Standard reports6.69 Ratings00 Ratings
    Content analytics6.59 Ratings00 Ratings
    DAM Features
    Comparison of DAM Features features of Canto and Mixpanel
    Feature
    Canto
    7.2
    24 Ratings
    13% below category average
    Mixpanel
    -
    Ratings
    Uploading assets7.623 Ratings00 Ratings
    Downloading assets8.424 Ratings00 Ratings
    Categories7.423 Ratings00 Ratings
    Asset storage8.223 Ratings00 Ratings
    Asset sharing8.024 Ratings00 Ratings
    Asset search7.724 Ratings00 Ratings
    Tagging system7.323 Ratings00 Ratings
    Content editing6.416 Ratings00 Ratings
    Embed codes7.210 Ratings00 Ratings
    Metadata6.820 Ratings00 Ratings
    Collections7.621 Ratings00 Ratings
    User access6.823 Ratings00 Ratings
    DAM Integrations6.813 Ratings00 Ratings
    DAM API7.08 Ratings00 Ratings
    Workflow automations5.99 Ratings00 Ratings
    Related asset discovery6.713 Ratings00 Ratings
    Best Alternatives
    CantoMixpanel
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    PostHog
    Score8.3 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    Heap
    Score8.1 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    Gainsight PX
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CantoMixpanel
    Likelihood to Recommend
    8.1
    (253 ratings)
    9.0
    (50 ratings)
    Likelihood to Renew
    9.9
    (18 ratings)
    10.0
    (13 ratings)
    Usability
    9.0
    (95 ratings)
    9.0
    (2 ratings)
    Availability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.6
    (157 ratings)
    1.0
    (8 ratings)
    Online Training
    9.1
    (2 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    9.0
    (12 ratings)
    8.9
    (3 ratings)
    Configurability
    3.6
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CantoMixpanel
    Likelihood to Recommend
    Canto
    Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
    Incentivized
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    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
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    Pros
    Canto
    • Ability to manage several portals and allow different users access to each.
    • Ability to customize each Canto platform or portal to suit all needs.
    • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
    Incentivized
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    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
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    Cons
    Canto
    • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
    • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
    • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
    Incentivized
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    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
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    Likelihood to Renew
    Canto
    It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
    Incentivized
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    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Usability
    Canto
    Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
    Incentivized
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    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Reliability and Availability
    Canto
    Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
    Incentivized
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    Mixpanel
    No answers on this topic
    Performance
    Canto
    I've satisfied with the performance
    Incentivized
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    Mixpanel
    No answers on this topic
    Support Rating
    Canto
    I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
    Incentivized
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    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Online Training
    Canto
    Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
    Incentivized
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    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Implementation Rating
    Canto
    We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
    Incentivized
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    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Alternatives Considered
    Canto
    Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
    Incentivized
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    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Scalability
    Canto
    Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
    Incentivized
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    Mixpanel
    No answers on this topic
    Return on Investment
    Canto
    • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
    • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
    • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
    Incentivized
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    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
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    ScreenShots

    Canto Screenshots

    Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.