Captora (discontinued) vs. Groove (legacy product)

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

• Groove is excellent for the use case of improving sales representative and customer success representative productivity and data quality when used alongside Salesforce. It is a Salesforce focused tool. You should definitely consider Groove if you are a current Salesloft / Outreach user and you also use Salesforce.
• Groove would not be a good fit for an organization not using Salesforce.

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• Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
• Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
• Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

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• Groove lets us know real-time when a client has checked an email we sent them.
• Groove helps us streamline our day-to-day events, meetings, and tasks with the help of the Calendar Booking feature.
• Groove helps us save a lot of time on typing long letters when we explain our products to our customers with the help of their Templates feature.

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• Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
• Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

• The footprint of the person who lasts touches the information.
• The footprint of the person who edited the information.
• Date and time of the modification of the account owner.
• Date and time of the modification of the last person touching the account.

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The ROI has been proven out with Salesforce reporting.

I actually don't have any complaint regarding groove. It's just that I will give 9 since I confidently believe that there'd be updates in the future which would be more optimal not just for us users but for the business as well. The only regret I have with groove is I was not able to use it before the current company that I'm employed

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Groove has been an awesome platform to use for sales pipeline management. I really enjoy how it integrates with my Salesforce, Gmail, and Google Calendar. It makes my job easier by helping me keep track of the progress of each sales contact that I have. Leads are able to reply and notify us using Groove.

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Our organization has not experienced any availability issues with Groove

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Everything is good

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My company has a team dedicated to supporting our implementation of operative tools and business systems such as Groove. For this reason, I feel that we have ample support for Groove, although I have not personally contacted Groove for any support issues.

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It was okay. But, just the once. I had to figure it out with help of others on my team.

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Easy to use

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At Nearpod, I have been impressed with the internal expertise and support around Groove as a key tool for the Sales and Customer Success business systems and operations.

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We have not seen anything that compares to Captora from an apples to apples perspective

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Groove is simple. Like their competitors, they give you the ability to create templated "Flows" (sequences) of calls, emails, and LinkedIn touches. Some of them can be automated, but it's also simple to personalize outreach. Ultimately, my decision to purchase Groove over some of the competitors was based on their Salesforce integration, as well as white-glove customer service.

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Our organization was able to quickly scale Groove from a pilot group of a few users to a department-wide solution

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• The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

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• Reduced several hours a week of logging time in Salesforce that either wouldn't get done or would have been done to the detriment of more value add activities.
• Saves hours per week by delivering actionable/useful info from Salesforce into Gmail
• Gives me valuable insight on what emails are being opened and read. This helps plan targeting.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info