Celonis is a Process Intelligence platform that helps companies improve their operations, customer experience, and sustainability. The company’s technology provides a digital twin of a company’s processes, giving everyone in the organization a common language and the ability to identify and capture value.
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Google Analytics
Score 8.2 out of 10
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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
Celonis
Google Analytics
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
Celonis
Google Analytics
Free Trial
No
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
Snap is Celonis' free-to-use, cloud-based process mining solution, with over 3500 registrants and users. It includes most major features of Celonis, including all functionality found in common process mining tools. It also includes pre-built connectors to ServiceNow and pre-built content to get users started quickly on their process mining journey.
Celonis is mainly suitable for large organizations, where many formulas and complex process logic are required. For smaller organizations, the business case is often limited, resulting in insufficient return on investment. The value increases with scale and process complexity, especially when multiple domains and datasets are involved
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
We had to build a custom dashboard for tracking value realization, as the transformation center was minimal in scope. For a very value-focused company, this area can be improved, which would be incredibly beneficial.
The current licensing model sometimes limits the ambitious value goals, as we can't experiment with building analyses in different areas without a long-term license for that process.
We have been able to leverage Celonis [greatly] because of the commitment and support we receive from our data scientist. I strongly believe that we would not be able to accomplish this without her assistance. Moreover, when we escalate matters, the product development is engaged and commits resources to make sure our initiatives/business cases are supported.
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
It is a great tool but also requires a lot of work to get it into a useable fashion. Part of this is on our end as we don't have the dedicated analyst function yet to really become self-sufficient with Celonis. It also uncovers a lot of data issues or at the very least, multiple rounds of development and data validation are required before getting to a position where the business users feel comfortable with the data being reflected. This is fairly normal with any data-related development effort and perhaps not unique to Celonis.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
We submit tickets to Celonis through product support. No assistance is generally provided, have to wait and the ticket is then escalated to product support in Germany. Many times we submit the ticket and the support desk asks us the same questions back where they should already have this information.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
The major reason to choose Celonis is that it has enhanced decision-making in filtering the candidates. The frontend designer has nice graphics and has well-designed self-service. I particularly enjoy the visual editor, which allows you to create complicated PQL without having to write any code, as well as the numerous filtering choices, including process mining options.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
The previous IFRS 9 calculation method was reaching its end of life—Celonis is a direct replacement for us.
When rebuilding our logic from the old system to the new, it gave us a much-needed opportunity to revamp and standardise company codes and, in some cases, even pick up some errors.
